Despite continued high cost of living, consumers feel considerably more insulated from problems in the wider economy than in 2023.
Data from Savanta’s Consumer Omnibus indicates that public support for stricter advertising regulations on high-fat, salt, and sugar (HFSS) foods is high as new government legislation looms. Below is an outline of how Savanta can support businesses that must adapt their marketing strategies before the legislation is enforced.
In the competitive world of B2B marketing, understanding how your brand is perceived is crucial for sustained success.
By BrandVue: Savanta’s market intelligence and decision-making platform.
As you explore our report, you’ll uncover a league table of the Top 100 Most Loved brands, insight into how the top performers secured their spots, the biggest risers and fallers across the leaderboard, and much more.
We’ve been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of consumers across Europe.
Available now – the new Grocery Eye report on supporting healthy eating. Download your copy here.
We’ve been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of UK consumers.
In an increasingly complex and competitive marketplace with demanding customers and diverse players and competitors, a successful customer satisfaction and loyalty programme is a powerful tool to optimise your offering for a better customer experience and overall market performance.
Don’t risk falling behind on the new Consumer Duty requirements – download our full Consumer Duty Communications Testing Framework today to optimise your communication strategies and ensure compliance.
Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across Europe.
The North American company already works with a number of major global FMCG and retail companies, and will be able to “offer a consistent approach to clients across the world” due to the expansion.
Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across the United Kingdom.
The North American company already works with a number of major global FMCG and retail companies, and will be able to “offer a consistent approach to clients across the world” due to the expansion.
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The margin of error shows the level of accuracy that a random sample of a given population has. Contact us to find out more about how we can help.
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