After the indulgence of Christmas, January is often seen as an opportunity to start fresh, with many taking the chance to improve their health and make changes to their diet. This is why manufacturers and retailers are ready with an influx of new products boasting health benefits. One month on, consumers have reflected on their new year resolutions and although data from Savanta’s Consumer Omnibus shows that appetite for healthy products is limited, there is potential to build on this with the right toolkit.
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Not-for-profit market research is a specialised discipline within the field of market research. It helps support non-profit organisations, charities, educational institutions, and other similar entities in their pursuit of mission-oriented objectives. It provides essential insights to help them better serve their communities, find the most effective ways to fundraise, illustrate their impact, and raise awareness.
Consumer packaged goods research, or CPG research, comprehensively examines market trends, consumer behaviour, competitive analysis, and product performance within the CPG industry. This provides a holistic view of the consumer-packaged goods market, helping businesses make strategic decisions grounded in robust data.
2024 is being billed as the election year. With around half of the world’s population set to go to the polls, the results will have ramifications for decades to come. Savanta Politics is here to navigate through the election noise.
Data insights consultancy Savanta has launched a new cutting-edge customer experience (CX) framework to help companies more accurately drive revenue growth, as part of its burgeoning ‘Experience’ portfolio.
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