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7 virtual persona dos and don’ts for marketing leaders

24/11/2025 - by Dr Nick Baker

Every marketer has an opinion on virtual personas. And, if you don’t, here’s what you and your team need to know – fast.

The clear case for virtual persona transparency

18/11/2025 - by Dr Nick Baker

This Movember Crystal Palace FC set an example both on and off the pitch

13/11/2025 - by William Pearce

Charities & Not-For-Profit | Opinion polling | Public & Social | Sport & Leisure | Youth

Social Impact Report – ParalympicsGB – 3 December 2025

03/12/2025

Charities & Not-For-Profit | Opinion polling | Public & Social | Youth

Young Person’s Money Index 2025 – Parents and Teachers – LFBF – 27 November 2025

27/11/2025

Charities & Not-For-Profit | Opinion polling | Public & Social | Youth

Young Person’s Money Index 2025 – LFBF – 27 November 2025

27/11/2025

Charities & Not-For-Profit | Opinion polling | Youth | Youth

Children, Violence and Vulnerability Poll – Youth Endowment Fund – 24 November 2025

24/11/2025

Public & Social

MRP poll gives Labour a 314 seat majority

13/12/2022 - by Chris Hopkins

Youth

Gen Z’s dating story: pre and post pandemic trends

25/05/2022 - by Josephine Hansom

Agencies & Consultancies

Business confidence in the winter quarter: A Northern Irish perspective

09/06/2022 - by Sue Lewis

The 4 shifts shaping research and marketing in 2026

11/11/2025 - by Caroline Hawkings

Undoubtedly, the trends that surfaced in 2025 are maturing fast and those who adapt early will gain a decisive edge. So, here are the four key trends every researcher and marketer should be ready for in 2026.

4 quick-turn research ideas to spend your leftover budget wisely

04/11/2025 - by Caroline Hawkings

Make the most of your remaining 2025 budget with four high-impact research ideas that deliver actionable insights and set your business up for a stronger 2026.

Virtual personas: the reality behind ‘the trust challenge’

03/11/2025 - by Dr Nick Baker

Get set for 2026: make your remaining budget work harder

22/10/2025 - by Caroline Hawkings

Virtual Personas by Savanta: 20 years in the making

22/10/2025 - by Dr Nick Baker

Consumer Brands | Luxury | Wealth Management

Beyond possessions: the new trends driving luxury travel for UK millionaires

01/10/2025 - by Rachel Manning

Consumer Brands | Luxury | Wealth Management

Trump’s 2025 tariffs and UK Millionaires’ sentiment

22/09/2025 - by Ella Taylor

AI isn’t the threat, it’s the tool

13/08/2025 - by Dr Nick Baker

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Featured Report

The UK’s Most Loved Financial Services Brands 2024

By BrandVue: Savanta’s market intelligence and decision-making platform.

As you explore our report, you’ll uncover a league table of the Top 100 Most Loved brands, insight into how the top performers secured their spots, the biggest risers and fallers across the leaderboard, and much more.

Learn More

Consumer Compass Q3 2023

We’ve been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of consumers across Europe.

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Grocery Eye (Q1 2023): healthy eating

Available now – the new Grocery Eye report on supporting healthy eating. Download your copy here.

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UK Consumer Compass (Q1 2023)

We’ve been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of UK consumers.

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Our approach to B2B Customer Satisfaction & Loyalty research

In an increasingly complex and competitive marketplace with demanding customers and diverse players and competitors, a successful customer satisfaction and loyalty programme is a powerful tool to optimise your offering for a better customer experience and overall market performance.

Learn More

Consumer Duty Communications Testing Framework

Don’t risk falling behind on the new Consumer Duty requirements – download our full Consumer Duty Communications Testing Framework today to optimise your communication strategies and ensure compliance.

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News

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consumer-brands | eating-drinking | fmcg | retail

Savanta’s Explorer Research expands into Europe for new opportunities

10/09/2024

Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across Europe.

The North American company already works with a number of major global FMCG and retail companies, and will be able to “offer a consistent approach to clients across the world” due to the expansion.

consumer-brands | eating-drinking | fmcg | retail

Savanta’s Explorer Research expands into UK

17/05/2024

Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across the United Kingdom.