As summer comes into full swing, millions of people across the UK are finalising their holiday plans – but the airlines they aspire to fly with aren’t always the ones they choose.
Using BrandVue data, we explore the gap between aspiration and action, uncovering what drives travellers from consideration to booking.
The World Cup brings millions of fans together, but can brands turn that attention into meaningful impact? We explore how major sporting moments shape audience perceptions – and why relevance is key to making a lasting impression.
Wimbledon has become one of Britain’s defining summer occasions, combining sport with tradition, status and a premium image. From strawberries and cream to Centre Court hospitality, the tournament has evolved into a cultural moment that extends well beyond tennis itself.
Savanta’s free consumer research platform combines the power of AI with emotional intelligence, giving clients faster, more affordable access to insights they can trust.
Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across Europe.
The North American company already works with a number of major global FMCG and retail companies, and will be able to “offer a consistent approach to clients across the world” due to the expansion.
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