Political polling is more accessible, more varied and more sophisticated than ever. But as the UK polling landscape continues to grow and evolve, so too does the challenge of maintaining standards, transparency and trust.
Andrew Arsenault reflects on the moments that made his first Quirk’s NYC experience memorable – from finally meeting a longtime client in person and reconnecting with colleagues to attending standout sessions and seeing firsthand the value of bringing the market research community together.
As summer comes into full swing, millions of people across the UK are finalising their holiday plans – but the airlines they aspire to fly with aren’t always the ones they choose.
Using BrandVue data, we explore the gap between aspiration and action, uncovering what drives travellers from consideration to booking.
Savanta’s free consumer research platform combines the power of AI with emotional intelligence, giving clients faster, more affordable access to insights they can trust.
Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across Europe.
The North American company already works with a number of major global FMCG and retail companies, and will be able to “offer a consistent approach to clients across the world” due to the expansion.
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