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Youth Audience

Access youth insights

It’s easy to homogenise the youth of today, but they don’t just communicate using emojis. They’re a diverse, culturally aware, tech savvy and hardworking bunch.

Brands targeting the youth market need target audience research services that offer instant access to the UK’s largest, most engaged youth research panel – ours! With 150,000 under-30s and over 1,000 data points, we can expose the diverse interests and opinions of the younger generation.

Our approach

Reaching Generation Y and Z can be tricky. We make it easy. Working hard to understand young people – learning the best times and methods to connect and engage with them – means our response rates remain high, while access is instant.

Our OpinionPanel community is an unsurpassed research panel of Millennials and Gen Z. In fact, it’s the UK’s highest quality youth, student, and young professionals audience market research resource. You won’t find as many real 16 to 30-year-old research participants in one place anywhere else in the UK.

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The most engaged youth research panel

Our panel members are ready for your quant and qual research projects – however niche. You place confidence in our panel to deliver exceptional quality at every touchpoint. Our members love our panel and have given us an exceptional rating on Feefo of 4.9*.

Audience access

We’ll help you to target the right audience market research swiftly and easily.

01

Panellist rewards

Panel members remain engaged within the community by contributing to blogs, taking part in competitions and winning cash prizes.

02

Panel improvement sessions

We invest in project managers and community leaders who know how and when to engage young people. Our regular internal panel improvement sessions and panellist focus groups ensure members have the best experience.

03

Great recruitment

We analyse, assess, and set metrics around recruitment, so we can focus on attracting the highest quality panellists. Don’t worry – we also screen rigorously for fraudulent members.

04

Community spirit

We treat our members with the upmost respect. Our community management team take a holistic approach to panel care and our mission is to bring the voice of the Gen Y and Z consumer into the boardroom.

Research benefits

Our hassle-free methods allow you to engage with key youth audiences.

Speak to the right people

Our rigorous checks and validations ensure we’re speaking to the right person, with the right experience and expertise.

Engaged and active community

Our community members are highly engaged with an average response rate of 30%. An impressive 75% of our panellists are unique to the OpinionPanel Community, which prevents survey fatigue. You won’t find as many young people in one place anywhere else in the UK.

High quality insights

It’s quite a skill knowing how to engage youth audiences – and cut through their feeds! Luckily, we’ve got decades of youth audience research experience and are skilled at engaging and communicating with youth audiences. We have over 1,000 data points for you to deep-dive into hyper-segmentation.

Meet the people behind the UK's largest youth research panel

Hear real stories from our real panel members.

Research methods

Qualitative

Qualitative

Quantitative

Quantitative

Analytics

Analytics

Behavioural science

Behavioural science

Download a brochure

Get near instant access to the UK's largest and most engaged youth research panel. Download our panel book to find out more.

Audience expertise

B2B

Engage with decision makers. Key to the success of business to business (B2B) engagement is high quality target audience research.

Consumer

High quality data is at the heart of great decision making. We ensure you’re researching the consumer market in a way that’s on-brand and engaging.

HNWI

Considering their spend and potential, the High-net-worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Access precious insights into this small but diverse group.

MPs

From Westminster to Brussels understanding the ever-evolving political landscape is key to your reputation, policy positioning and engagement activities.

Higher education

From applicants to students and graduates and an unsurpassed youth and student research panel, we provide target audience research for further and higher education specialist audiences.

Youth

Brands targeting the youth market need target audience research that offers instant access to the UK’s largest, most engaged youth research panel – ours! With 150,000 under-30s and over 1,000 data points, we can expose the diverse interests and opinions of the younger generation.

Case Studies

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YoungMindsMovement for change

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The GuardianUnderstanding youth issues

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PumaCelebrity brand ambassadors

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Art FundShaping promotion models

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"YouthSight (now Savanta) have always been highly reliable when it comes to delivering on time and to a very high quality. Beyond this, their project managers have been genuinely enjoyable to work with."

APCO Insight

"The quality of respondents provided by YouthSight (now savanta) is second to none, especially considering young adults and teenagers can be very tricky to engage."

C_Space

"YouthSight (now Savanta) has become our go-to supplier for youth sample. The team are professional and polite - a joy to work with. They take the hassle out of project management and are always a safe pair of hands."

Populus Data Solutions
Featured Reports
From Digital Natives to AI Pioneers
How will the AI revolution shape the future of Gen Z and impact their careers, personal lives, and the way they interact with brands? Download our eBook to find out!
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The UK's Most Loved Financial Services Brands 2023
This year's #1 brand finds its way into consumers' daily lives, in a seamless - and often unnoticeable - way. The subconscious top-of-mind presence that results from this undeniably contributes to its continued success. But is this a consequence of the ubiquitous nature of payment platforms or is there a deeper, more intrinsic factor at play?
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Business Confidence Index Q3 2023
The Savanta Business Confidence Index saw a decline this quarter, from 39 in Q2 2023 to 37 in Q3 2023. For detailed insights, download the infographic below.
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Consumer Compass Q3 2023
We've been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of consumers across Europe.
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Grocery Eye Q3: from price-focused to sustainability-driven
Available to read and download - the 2023 Q3 Grocery Eye report. Discover how grocery shoppers are reprioritising their shopping habits and shifting their focus from prices to sustainability. Is this a universal trend or do individual preferences play a role? Download the full report here, today.
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Reflecting on our work to date: supporting clients through Consumer Duty and beyond
As we near the significant two-month mark following the implementation of the updated Consumer Duty regulations, it is crucial that we take a moment to assess our achievements thus far and outline the path forward. Ou commitment to providing assistance and empowerment to our esteemed clients remains unwavering as we stride confidently into the future.
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The UK's Most Loved Eating Out Brands 2023
Welcome to BrandVue’s Most Loved Eating Out Brands 2023 – a recognition and celebration of the most emotively connected eating out brands in the UK.
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How can telecom providers inspire brand loyalty in future generations?
Discover how researching the preferences of upcoming generations, like Gen Alpha, can help position your brand to appeal to these demographics.
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Global Gaming Report 2023
Our latest study is informed by the opinions of 12,000+ adults across seven core markets: Canada, France, Germany, Netherlands, Spain, UK and USA.

Discover the trends and opportunities in the gaming industry today, with our brand-new Gaming Report.
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Research with vulnerable audiences
Download our vulnerability proposition and discover our best practice advice on how to conduct research with this audience.
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Knowledge Centre

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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434

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