Youth Audience

Access youth insights

It’s easy to homogenise the youth of today, but they don’t just communicate using emojis. They’re a diverse, culturally aware, tech savvy and hardworking bunch.

Brands targeting the youth market need target audience research services that offer instant access to the UK’s largest, most engaged youth research panel – ours! With 150,000 under-30s and over 1,000 data points, we can expose the diverse interests and opinions of the younger generation.

Our approach

Reaching Generation Y and Z can be tricky. We make it easy. Working hard to understand young people – learning the best times and methods to connect and engage with them – means our response rates remain high, while access is instant.

Our OpinionPanel community is an unsurpassed research panel of Millennials and Gen Z. In fact, it’s the UK’s highest quality youth, student, and young professionals audience market research resource. You won’t find as many real 16 to 30-year-old research participants in one place anywhere else in the UK.

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The most engaged youth research panel

Our panel members are ready for your quant and qual research projects – however niche. You place confidence in our panel to deliver exceptional quality at every touchpoint. Our members love our panel and have given us an exceptional rating on Feefo of 4.9*.

Panellist rewards

Panel members remain engaged within the community by contributing to blogs, taking part in competitions and winning cash prizes.

Panel improvement sessions

We invest in project managers and community leaders who know how and when to engage young people. Our regular internal panel improvement sessions and panellist focus groups ensure members have the best experience.

Great recruitment

We analyse, assess, and set metrics around recruitment, so we can focus on attracting the highest quality panellists. Don’t worry – we also screen rigorously for fraudulent members.

Community spirit

We treat our members with the upmost respect. Our community management team take a holistic approach to panel care and our mission is to bring the voice of the Gen Y and Z consumer into the boardroom.

Research benefits

Our hassle-free methods allow you to engage with key youth audiences.

Speak to the right people

Our rigorous checks and validations ensure we’re speaking to the right person, with the right experience and expertise.

Engaged and active community

Our community members are highly engaged with an average response rate of 30%. An impressive 75% of our panellists are unique to the OpinionPanel Community, which prevents survey fatigue. You won’t find as many young people in one place anywhere else in the UK.

High quality insights

It’s quite a skill knowing how to engage youth audiences – and cut through their feeds! Luckily, we’ve got decades of youth audience research experience and are skilled at engaging and communicating with youth audiences. We have over 1,000 data points for you to deep-dive into hyper-segmentation.

Meet the people behind the UK's largest youth research panel

Hear real stories from our real panel members.

Research methods

Qualitative

Quantitative

Analytics

Behavioural science

Audience expertise

B2B

Engage with decision makers. Key to the success of business to business (B2B) engagement is high quality target audience research.

Consumer

High quality data is at the heart of great decision making. We ensure you’re researching the consumer market in a way that’s on-brand and engaging.

HNWI

Considering their spend and potential, the High-net-worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Access precious insights into this small but diverse group.

MPs

From Westminster to Brussels understanding the ever-evolving political landscape is key to your reputation, policy positioning and engagement activities.

Higher education

From applicants to students and graduates and an unsurpassed youth and student research panel, we provide target audience research for further and higher education specialist audiences.

Youth

Brands targeting the youth market need target audience research that offers instant access to the UK’s largest, most engaged youth research panel – ours! With 150,000 under-30s and over 1,000 data points, we can expose the diverse interests and opinions of the younger generation.

Case Studies

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YoungMindsMovement for change

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The GuardianUnderstanding youth issues

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PumaCelebrity brand ambassadors

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Art FundShaping promotion models

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"YouthSight (now Savanta) have always been highly reliable when it comes to delivering on time and to a very high quality. Beyond this, their project managers have been genuinely enjoyable to work with."

APCO Insight

"The quality of respondents provided by YouthSight (now savanta) is second to none, especially considering young adults and teenagers can be very tricky to engage."

C_Space

"YouthSight (now Savanta) has become our go-to supplier for youth sample. The team are professional and polite - a joy to work with. They take the hassle out of project management and are always a safe pair of hands."

Populus Data Solutions

Featured Reports

User eXperience: has Financial Services got the digital UX factor?

The financial services industry has been through a digital revolution over the past decade, led by the implementation of open banking. The usage and reliability of AI, to underpin financial decision-making and customer service solutions, have both increased dramatically and these trends look set to continue. Download our new report below, to discover how you can stay ahead in this new landscape.

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Savanta Essentials: Consumer Duty

Provide your clients with comms that are FCA compliant with our brand-new 'Savanta Essentials: Consumer Duty' research solution.

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Ogres to angels: banks have a chance to shine

There remains much cynicism about the banking sector but there is an opportunity (based around support) for banks to help repair customer trust shortfall.

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Macmillan, Cancer Research UK, and Dogs Trust are UK’s most loved charities

Each year Savanta’s Most Loved Charity Brands report shines a light on charities that are capturing the hearts of UK supporters.

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Grocery Eye (Q1 2023): healthy eating

Available now - the new Grocery Eye report on supporting healthy eating. Download your copy here.

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Savanta Gender Pay Gap Report 2022

Equal pay, is the legal obligation under the Equality Act 2010 that requires employers to give men and women equal pay if they are employed to do the same work.

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Online payment security

Concern over online payment security is ever-increasing with the rise of e-commerce and digital transactions. In this report, we reveal who is at risk and who is most concerned about online fraud.

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Sustainability-related research: 10 things to consider

Brands are under more scrutiny than ever when it comes to sustainability and taking the 'right' action is not always simple. Research can be the linchpin of your sustainability strategy, so getting it right could be your make-or-break moment.

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UK Consumer Compass (Q1 2023)

We've been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of UK consumers.

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Youth Practice Question Time: drinking & socialising

Did you miss our recent Youth Practice Question Time event? Don't worry, we have you covered. Here, you can download the full report, which includes a summary of topics discussed and the themes emerging from the Gen Z panel discussions.

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Knowledge Centre

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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434

Youth Audience

Access youth insights

Our approach

The most engaged youth research panel