Youth Audience

Access youth insights

It’s easy to homogenise the youth of today, but they don’t just communicate using emojis. They’re a diverse, culturally aware, tech savvy and hardworking bunch.

Brands targeting the youth market need target audience research services that offer instant access to the UK’s largest, most engaged youth research panel – ours! With 150,000 under-30s and over 1,000 data points, we can expose the diverse interests and opinions of the younger generation.

Our approach

Reaching Generation Y and Z can be tricky. We make it easy. Working hard to understand young people – learning the best times and methods to connect and engage with them – means our response rates remain high, while access is instant.

Our OpinionPanel community is an unsurpassed research panel of Millennials and Gen Z. In fact, it’s the UK’s highest quality youth, student, and young professionals audience market research resource. You won’t find as many real 16 to 30-year-old research participants in one place anywhere else in the UK.

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The most engaged youth research panel

Our panel members are ready for your quant and qual research projects – however niche. You place confidence in our panel to deliver exceptional quality at every touchpoint. Our members love our panel and have given us an exceptional rating on Feefo of 4.9*.

Panellist rewards

Panel members remain engaged within the community by contributing to blogs, taking part in competitions and winning cash prizes.

Panel improvement sessions

We invest in project managers and community leaders who know how and when to engage young people. Our regular internal panel improvement sessions and panellist focus groups ensure members have the best experience.

Great recruitment

We analyse, assess, and set metrics around recruitment, so we can focus on attracting the highest quality panellists. Don’t worry – we also screen rigorously for fraudulent members.

Community spirit

We treat our members with the upmost respect. Our community management team take a holistic approach to panel care and our mission is to bring the voice of the Gen Y and Z consumer into the boardroom.

Research benefits

Our hassle-free methods allow you to engage with key youth audiences.

Speak to the right people

Our rigorous checks and validations ensure we’re speaking to the right person, with the right experience and expertise.

Engaged and active community

Our community members are highly engaged with an average response rate of 30%. An impressive 75% of our panellists are unique to the OpinionPanel Community, which prevents survey fatigue. You won’t find as many young people in one place anywhere else in the UK.

High quality insights

It’s quite a skill knowing how to engage youth audiences – and cut through their feeds! Luckily, we’ve got decades of youth audience research experience and are skilled at engaging and communicating with youth audiences. We have over 1,000 data points for you to deep-dive into hyper-segmentation.

Meet the people behind the UK's largest youth research panel

Hear real stories from our real panel members.

Research methods

Qualitative

Quantitative

Analytics

Behavioural science

Audience expertise

B2B

Engage with decision makers. Key to the success of business to business (B2B) engagement is high quality target audience research.

Consumer

High quality data is at the heart of great decision making. We ensure you’re researching the consumer market in a way that’s on-brand and engaging.

HNWI

Considering their spend and potential, the High-net-worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Access precious insights into this small but diverse group.

MPs

From Westminster to Brussels understanding the ever-evolving political landscape is key to your reputation, policy positioning and engagement activities.

Higher education

From applicants to students and graduates and an unsurpassed youth and student research panel, we provide target audience research for further and higher education specialist audiences.

Youth

Brands targeting the youth market need target audience research that offers instant access to the UK’s largest, most engaged youth research panel – ours! With 150,000 under-30s and over 1,000 data points, we can expose the diverse interests and opinions of the younger generation.

Case Studies

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The GuardianUnderstanding youth issues

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PumaCelebrity brand ambassadors

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Art FundShaping promotion models

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"YouthSight (now Savanta) have always been highly reliable when it comes to delivering on time and to a very high quality. Beyond this, their project managers have been genuinely enjoyable to work with."

APCO Insight

"The quality of respondents provided by YouthSight (now savanta) is second to none, especially considering young adults and teenagers can be very tricky to engage."

C_Space

"YouthSight (now Savanta) has become our go-to supplier for youth sample. The team are professional and polite - a joy to work with. They take the hassle out of project management and are always a safe pair of hands."

Populus Data Solutions

Featured Reports

Global Gaming Report 2023

Our latest study is informed by the opinions of 12,000+ adults across seven core markets: Canada, France, Germany, Netherlands, Spain, UK and USA.

Discover the trends and opportunities in the gaming industry today, with our brand-new Gaming Report.

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Research with vulnerable audiences

Download our vulnerability proposition and discover our best practice advice on how to conduct research with this audience.

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Understanding bias, discrimination, and its impact on society

Welcome to our 2023 DE&I report, a look into the lived experiences, dan evolution of our commitment to raising awareness and sharing insights.

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The UK's Most Loved FMCG Brands 2023

The consumer insight is drawn from the opinions of more than 65,000 consumers, through Savanta’s market intelligence platform, BrandVue FMCG: the largest and most comprehensive brand, audience, and customer tracking engine in the market.

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Buy-now-pay-later (BNPL): do FCA regulations help or hinder BNPL schemes

The use of Buy Now Pay Later (BNPL) for both online and in-store purchase payments is steadily increasing, especially with brands clearly promoting this as a benefit in order to drive revenue. This, however, is increasing in tandem with stricter regulations imposed by the FCA on providers to promote sensible spending behaviours.

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Corporate reputation: have banks recovered from the sins of their past?

Since the global financial crisis of 2008 banks have taken steps to restore trust and improve their corporate reputation. Within our new report we reveal the latest data from MarketVue Business Banking to uncover how consumer perceptions have shifted.

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Planning for in-season success 2023

It’s never too early to think about Christmas! But for marketers, category managers and activation teams, understanding when the tipping point occurs is critical to a successful in-season campaign.

Download our free guide below to discover tips for successful in season planning and learn more about how we can help.

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Savanta Essentials Communications Testing overview

Our Savanta Essentials Communications testing offer provides an off the shelf solution to enable communications testing at scale, in a time and cost-efficient manner.

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Communications Testing overview

Current comms testing solutions are based off old rules of engagement and objectives.

Download our one page approach to communications testing research to help you optimise cut through and improve business outcomes.

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Consumer Compass Europe Q2 2023 report

We've been tracking the mood of consumers across Europe to uncover the spending habits, attitudes and behaviours of your audiences.

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Knowledge Centre

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Explore

Navigating complex challenges: how Savanta supports charities

4 October 2023 - by Olly Wright

Navigating the echo chamber: brands, bias, and social moments

2 October 2023 - by Marni Hirschorn

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434

Youth Audience

Access youth insights

Our approach

The most engaged youth research panel