Youth Audience

Access youth insights

It’s easy to homogenise the youth of today, but they don’t just communicate using emojis. They’re a diverse, culturally aware, tech savvy and hardworking bunch.

Brands targeting the youth market need target audience research services that offer instant access to the UK’s largest, most engaged youth research panel – ours! With 150,000 under-30s and over 1,000 data points, we can expose the diverse interests and opinions of the younger generation.

Our approach

Reaching Generation Y and Z can be tricky. We make it easy. Working hard to understand young people – learning the best times and methods to connect and engage with them – means our response rates remain high, while access is instant.

Our OpinionPanel community is an unsurpassed research panel of Millennials and Gen Z. In fact, it’s the UK’s highest quality youth, student, and young professionals audience market research resource. You won’t find as many real 16 to 30-year-old research participants in one place anywhere else in the UK.

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The most engaged youth research panel

Our panel members are ready for your quant and qual research projects – however niche. You place confidence in our panel to deliver exceptional quality at every touchpoint. Our members love our panel and have given us an exceptional rating on Feefo of 4.9*.

Panellist rewards

Panel members remain engaged within the community by contributing to blogs, taking part in competitions and winning cash prizes.

Panel improvement sessions

We invest in project managers and community leaders who know how and when to engage young people. Our regular internal panel improvement sessions and panellist focus groups ensure members have the best experience.

Great recruitment

We analyse, assess, and set metrics around recruitment, so we can focus on attracting the highest quality panellists. Don’t worry – we also screen rigorously for fraudulent members.

Community spirit

We treat our members with the upmost respect. Our community management team take a holistic approach to panel care and our mission is to bring the voice of the Gen Y and Z consumer into the boardroom.

Research benefits

Our hassle-free methods allow you to engage with key youth audiences.

Speak to the right people

Our rigorous checks and validations ensure we’re speaking to the right person, with the right experience and expertise.

Engaged and active community

Our community members are highly engaged with an average response rate of 30%. An impressive 75% of our panellists are unique to the OpinionPanel Community, which prevents survey fatigue. You won’t find as many young people in one place anywhere else in the UK.

High quality insights

It’s quite a skill knowing how to engage youth audiences – and cut through their feeds! Luckily, we’ve got decades of youth audience research experience and are skilled at engaging and communicating with youth audiences. We have over 1,000 data points for you to deep-dive into hyper-segmentation.

Meet the people behind the UK's largest youth research panel

Hear real stories from our real panel members.

Research methods

Qualitative

Quantitative

Analytics

Behavioural science

Audience expertise

B2B

Engage with decision makers. Key to the success of business to business (B2B) engagement is high quality target audience research.

Consumer

High quality data is at the heart of great decision making. We ensure you’re researching the consumer market in a way that’s on-brand and engaging.

HNWI

Considering their spend and potential, the High-net-worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Access precious insights into this small but diverse group.

MPs

From Westminster to Brussels understanding the ever-evolving political landscape is key to your reputation, policy positioning and engagement activities.

Higher education

From applicants to students and graduates and an unsurpassed youth and student research panel, we provide target audience research for further and higher education specialist audiences.

Youth

Brands targeting the youth market need target audience research that offers instant access to the UK’s largest, most engaged youth research panel – ours! With 150,000 under-30s and over 1,000 data points, we can expose the diverse interests and opinions of the younger generation.

Case Studies

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The GuardianUnderstanding youth issues

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PumaCelebrity brand ambassadors

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Art FundShaping promotion models

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"YouthSight (now Savanta) have always been highly reliable when it comes to delivering on time and to a very high quality. Beyond this, their project managers have been genuinely enjoyable to work with."

APCO Insight

"The quality of respondents provided by YouthSight (now savanta) is second to none, especially considering young adults and teenagers can be very tricky to engage."

C_Space

"YouthSight (now Savanta) has become our go-to supplier for youth sample. The team are professional and polite - a joy to work with. They take the hassle out of project management and are always a safe pair of hands."

Populus Data Solutions

Featured Reports

Consumer confidence across Europe – are we turning the corner?

Our latest consumer compass report tracks confidence across markets on a quarterly basis throughout the year, with the latest wave offering insight into the first three months of 2024. We have uncovered three key themes emerging from the Q1 data which will help brands plan for the needs of consumers throughout 2024 and beyond

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Why should a brand care about dupes?

Knowing how to navigate dupe culture is becoming more crucial than ever. Dupes aren’t going anywhere. Whether it’s fashion house repurposing each others styles, or 2000’s fashion magazines showing you how you can get Kate Moss’s Glastonbury look for less, dupes have always had a place.

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The future of Gen Z: world in a click

Our third instalment in our eBook series is here - and it's going to elevate your perspective on AI to new heights.

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Business Deposits: Do NI Businesses behave differently to their GB Counterparts

Explore how Northern Irish businesses can leverage the emerging opportunities in business deposits. Drawing on Savanta's MarketVue Business Banking tracker, look into the usage of savings accounts and the potential for banks to capitalise in this new economic climate. Following interest rate rises, have businesses in NI taken a different approach to GB? Download the report below.

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Business Deposits: Do NI Businesses behave differently to their GB Counterparts

In Q4 2023, we asked NI businesses with a turnover of up to £1billion: ‘what effect has recent increases in interest rates had on your usage of business savings accounts over the past year?’ We explore how businesses in Northern Ireland can leverage the emerging opportunities in business deposits. Drawing on Savanta's MarketVue Business Banking tracker, we delve into the usage of savings accounts and the potential for banks to capitalise in this new economic climate. Read and download the report below.

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Consumer Compass Europe (Q4 report)

Consumer confidence across Europe – how are we set for 2024?

Our latest quarterly report for consumer confidence tracks confidence up until the end of 2023. We have uncovered three key themes emerging from the Q4 data which will help brands plan for the needs of consumers in 2024.

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37 Questions: answered

At Savanta, we believe clarity is key, and highly value our clients' understanding of our processes. In a crowded market where online sample providers vary in experience and credentials, picking the right panel can be a bit of a puzzle: it takes time and effort to sort through it all.

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Harnessing the power of humanity

In an age of AI, our attention is turning towards human intricacies more than ever before. Human qualities like empathy and judgement will remain unparalleled, and the future of work will be revolutionised by Gen Z's emphasis on gaining a greater quality of life. What does this mean for the future? Download the eBook to read the full story.

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Navigating the path to a greener future: a financial services sustainability report

A financial services sustainability series report.

Download the full free report today and explore how to succeed when it comes to sustainability.

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From Digital Natives to AI Pioneers

How will the AI revolution shape the future of Gen Z and impact their careers, personal lives, and the way they interact with brands? Download our eBook to find out!

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Knowledge Centre

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Explore

A sustainable future; are you ready?

19 April 2024 - by Alex Ward-Booth

How do pharmaceutical companies use market research?

18 April 2024

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434

Youth Audience

Access youth insights

Our approach

The most engaged youth research panel