Content testing research

Broadcasters and streaming networks are going head-to-head to give consumers the content they want. Whenever and wherever they want it. With an increasing number of streaming platforms fighting for attention, it’s a growing challenge to create content that’s both trusted and widely recognised as “must-see”.

TV content testing is vital to drive continued viewer engagement. The greater the engagement, the more viewers will come back. No longer is content measurement just about tracking who watched it. Our content testing market research has helped drive the launch of new TV channels across the world, by:

• Helping channels, content distributors, and broadcasters refine their content mix
• Providing insights to better engage audiences, driving your content value and brand strategy
• Capturing viewer engagement through an understanding of your content’s emotional connection

Hooked? Tune in to our next research programme!