Pricing strategy research

Costs keep on rising. So, getting pricing right is increasingly important when it comes to business success. Understanding price sensitivity helps you to mark up products at a level that’s acceptable to customers.

Our approach to pricing strategy research uses a mix of techniques to suit the different stages of product development. From early-stage products to existing ones, to independent features and services. We design key metrics to demonstrate acceptable ranges and optimal prices – plus their impact on sales, profitability, and market size.

Setting the wrong price is costly. Too steep and consumers walk away. Too low and your profits can tank. Know what consumers want – and stay ahead of the competition – with robust pricing strategy research.