A study of consumer passion and brand devotion.
Understand pack performance by assessing the key elements of the packaging solution and fully comprehend customer reactions to understand which packaging works best, and why. Evaluate packaging in a competitive setting to identify pack stand out, improve differentiation, purchase intent brand equity.
We gauge pack performance through spontaneous recall, prompted stand out and purchase intent, by evaluating packaging in a competitive setting, to improve differentiation and drive brand equity.
Our online virtual reality uses the latest technology to provide robust, immersive environments, capturing in-depth behavioural and attitudinal metrics. Online VR mimics the actual store environment and utilizes the latest technology to provide in-depth behavioural metrics.
When you require a complete store footprint and the precision of eye-tracking hardware built into the headset, in-person virtual reality testing is essential. With the entire store footprint at your fingertips, explore ideal in-store locations, dual placements, the impact of signage on package visibility, display vs. mainline placement, and more.
By setting up shelves in a central location testing facility, or assessing packaging standout in-store using our in-person testing approach we can help with a range of tactile assessments of packaging to optimise standout and conversion. Whether switching from glass to plastic or changing the weight without altering the size of the pack, in-person product testing is essential.
Utilize our online immersive platform to effortlessly reach global audiences, enabling you to quantify which new packaging direction achieves the greatest lift compared to the current benchmark. From our quick turnaround standardized approach or fully customized deep dive, we capture purchase behavior at shelf, isolate optimization opportunities through eye tracking, measure visibility and attention at shelf with eye tracking to deliverdetailed pack evaluation to measure shift in KPIs.
Assess the standout of new packaging and the ease of navigation at fixture across a range of categories and retailers/formats via accompanied shops.
Co-creation between consumers and client team are great ways to generate ideas and optimise pack design elements. Our packaging design concept co-creation approach explores consumer reaction to packaging as well as new products and propositions, providing a deeper understanding of the consumer and help build final propositions.
Our client, a high-street quick service restaurant, wanted to establish a link between sales data and BrandVue metrics to see which correlation was the strongest, to know which levers to pull to drive growth.
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The Co-op Foundation is the Co-op’s charity. They believe co-operation is at the heart of strong communities. In 2022, the Foundation worked with young people to create a vision of future communities that are fair and built on co-operative values. Now they’re working with young people and others to turn this into reality.
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