Shopper behaviour

Want to understand customer habits and how to influence them? Our shopper behaviour research factors in your closest competition, changing consumer requirements, and generational preferences.

Our approach

The goal is to influence purchasing decisions and provide positive results for your brand. It’s a simple aim, but it’s not so easy to execute!

Our approach to shopper behaviour market research is always flexible, tailored, and grounded in the situation – because what works for one category or channel, might not work for another. We help clients master and leverage category purchase dynamics, to drive brand love and improve conversion rates with shoppers worldwide. Whether you’re a retailer, manufacturer, merchandiser, or service provider… a category manager or shopper marketer, in charge of the customer experience in-store or online.

No matter if your core challenges are around in-store activation or understanding online shopping behaviour, we’ll help you improve customer engagement and achieve sustainable growth, through actionable insights.

Research benefits

Enabling growth opportunities

Inspire conversations with retailers and prospective clients. Demonstrate compelling thought leadership and a clearer understanding of how to provide the right products or solutions.

Improving conversion rates

Address activation challenges, by learning how to improve your planograms, and engagement at the point of sale, in-store or online.

Optimising shopper marketing

What touchpoints and messages influence shopper decisions? The right strategy will help you prioritise your focus and resources for better ROI.

Reaching more shoppers

Let's understand shoppers’ needs across different channels and formats. These powerful insights will inform range, packaging, and point of sale activation tactics.

How it works

From extensive experience, we know that context is king when it comes to shopper behaviour research. Observing as well as hearing how people shop is always our starting point. We collaborate with you to ensure our outputs engage key stakeholders across all teams.

Step-by-step, here’s how it’s done:

Understanding your challenges

We immerse ourselves in your world and take the time to understand your needs. Stakeholder engagement is at the core of our service. From helping to win buy-in, to designing materials for different objectives, we do it all.

Exploring shopper behaviour in context

See how your customers shop and get their on-the-ground, in-the-moment reactions. We’ll oversee the best method for the task – such as eye-tracked shops, in-aisle intercepts, web-along exercises, or remote diaries.

Evaluating the results

We’ll deliver what you need to influence retail consumer behaviour. Whether it’s sharing contextually relevant insights and implications or participating in your category review meetings – we’ll take care of it.

Research methods

Retail environmental design

Qualitative

Behavioural

Retail strategy

Featured Report

BrandVue's Most Loved Retail Brands 2022

Savanta's latest BrandVue Retail report reveals the UK’s most loved retail brands of 2022 - with performance rankings from across all major categories.

Download the report below.

Learn More

Eco Index 2021: Will the Covid-19 recovery be green?

Following on from last year’s inaugural survey, Savanta’s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see.

Download the report below.

Learn More

Planning for In-Season Success

It’s never too early to think about Christmas! But for marketers, understanding when the tipping point occurs is critical to a successful in-season campaign.

Download our free guide below to discover tips for successful in season planning and learn more about how we can help.

Learn More

Knowledge centre

View all

Explore

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434

Shopper behaviour

Our approach