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Savanta is a data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology and high-impact consulting.

How we help

Inspiring
Agencies & consultancies

From agencies to the consultancy world, we help you differentiate your offering, perfect your pitches, win more business, and grow your and your clients' brands.

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Inspiring
B2B brands

With a myriad of partners and suppliers we ensure you create products, services and campaigns that truly propel business growth.

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Inspiring
Consumer brands

Helping you navigate consumer needs, behaviours and attitudes to optimise the marketing mix and ensure your brand is set up for success in an ever-changing world.

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Inspiring
Public & third sector

Whether it’s the general public, policy makers or key stakeholders, we inform policy decision making and communication strategies to deepen the understanding of your target audiences.

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Services & products

Research & consulting

Illuminating your world with smart techniques, sector expertise, intelligent mindsets and business acumen.

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Audience & panels

Providing you with simple access to a global market audience, with unrivalled costs and speed.

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Data collection & analytics

Delivering a full range of fieldwork data collection and analysis services to fit your needs.

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Products & technology

Delivering instant intelligence about your market, brand and customers.

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Brands we work with

Case studies

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UK Power NetworksConsultancy programme

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OfwatCustomer spotlight

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Severn TrentCustomer engagement

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SGNRefining propositions

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Sport EnglandPhysical activity during lockdown

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The British Red CrossWomen seeking asylum

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International accounting firmThought leadership

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Strategy consulting firmScripting around the clock

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Brand FinanceGlobal Soft Power Index

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Nuffield HealthMaximising marketing spend

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Our products

Instant intelligence about your market, brand & customers.

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BrandVue

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance.

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MarketVue

MarketVue gives financial services brands detailed insights into the behaviours, perceptions and experiences of business customers.

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MillionaireVue

MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

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Omnibus trackers

From consumers to businesses to parliamentarians, our range of omnibus surveys and trackers will enable you to better understand your audiences.

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Parliamentary panels

Get insight directly from Members of the House of Commons to understand their views of on your reputation, policy positioning and engagement activities.

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Savanta Essentials

Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

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Savanta Business Essentials

Providing a modular suite of research products offering a low cost, high value alternative to traditional business research and insights.

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Featured Report
Our approach to B2B Customer Satisfaction & Loyalty research
In an increasingly complex and competitive marketplace with demanding customers and diverse players and competitors, a successful customer satisfaction and loyalty programme is a powerful tool to optimise your offering for a better customer experience and overall market performance.
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Parliamentary Panels Calendar 2023
We’ve been running our parliamentary and political panels for nearly 20 years, during which time we’ve honed our industry-leading suite. Identifying the drivers of parliamentarians' perceptions, our panels enable businesses in the public sector to devise strategies that will maximise impact.
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Sustainability Segmentation: how marketers can turn good intentions into green buying behaviours
Our latest report helps brands overcome the many roadblocks to a sustainable future - through the power of audience insight. As the impacts of climate change grow more extreme, we all know the imperative for sustainable behaviours to be adopted across society, particularly when it comes to consumer choices
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BrandVue’s Most Loved Travel & Transport Brands 2022
Savanta's latest report reveals the UK’s most loved travel & transport brands of 2022 - with performance rankings from across all major categories.

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BrandVue’s Most Loved Financial Services Brands 2022
Savanta's latest report reveals the UK’s most loved financial services brands of 2022 - with performance rankings from across all major categories.

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Freshers 2022: what students really want from their first week of university
What students really want from their first week at university? Many years ago, you may have associated Freshers Week with partying, drinking and not doing a whole lot of learning. Fast forward to 2022 and the experience is quite different from this.
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Social media marketing (episode 3)
Gen Z use social media in a very different way compared to their Millennial predecessors. Gone are the days of chasing likes or finding the best backdrop, and social media marketers need to adapt their strategies if they want to achieve cut-through with young audiences. 
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How Gen Z will change the world (vol.3)
Gen Z are changing the world. They are challenging stereotypes, questioning behaviour and effecting change. Our eBook series uncovers the key themes that brands need to know.
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BrandVue’s Most Loved Eating Out Brands 2022
Savanta's latest report reveals the UK’s most loved eating out brands of 2022 - with performance rankings from across all major categories.

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The fast fashion paradox and the second hand solution
Download this eBook and gain key insights into Gen Z's moral dilemma around purchasing fast fashion: does their love of fast fashion conflict with their desire to save the planet?
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If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434

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Make Better Decisions.