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Brand Equity

Driving brand equity in a digital-first world

In today’s rapidly evolving marketplace, brands operate in a more expansive and complex environment.

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Access insight from engaged and representative audiences when you need it.

Global data collection

The effective way to build brand & audience understanding

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The UK Grocery Eye Q3 2024

The Grocery Eye is a quarterly report tracking attitudes and behaviours in the grocery sector, helping our clients to better understand their market and audiences.

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The UX Digital Divide

Discover how digital-first strategies may be excluding key consumer groups, particularly in the financial sector.

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Savanta is a data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology and high-impact consulting.

How we help

Inspiring
Agencies & consultancies

From agencies to the consultancy world, we help you differentiate your offering, perfect your pitches, win more business, and grow your and your clients' brands.

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Inspiring
B2B brands

With a myriad of partners and suppliers we ensure you create products, services and campaigns that truly propel business growth.

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Inspiring
Consumer brands

Helping you navigate consumer needs, behaviours and attitudes to optimise the marketing mix and ensure your brand is set up for success in an ever-changing world.

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Inspiring
Public & third sector

Whether it’s the general public, policy makers or key stakeholders, we inform policy decision making and communication strategies to deepen the understanding of your target audiences.

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Services & products

Research & consulting

Illuminating your world with smart techniques, sector expertise, intelligent mindsets and business acumen.

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Audience & panels

Providing you with simple access to a global market audience, with unrivalled costs and speed.

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Data collection & analytics

Delivering a full range of fieldwork data collection and analysis services to fit your needs.

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Products & technology

Delivering instant intelligence about your market, brand and customers.

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Brands we work with

Case studies

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Sport England

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International Payment landscapeOnline survey with Consumers and SMEs in 8 markets

Understanding international payment patterns.

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Samsung Campaign InsightCampaign insight

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Leveraging reputational driversin Education

A world-renowned UK university with a commitment to influence the world. The university's alumni and faculty include numerous heads of state, Nobel laureates, and influential figures in academia and industry.

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Brand measurement

Our client is a provider of a healthcare financial technology. They work with over 500,000 healthcare providers, records 2.5 billion transactions annually, has over 530 integrations with leading software systems, and has over 20 years of experience servicing the healthcare industry.

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Brand stretch for global pain brands

Brand led new product development for equity and cross category growth.

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Brand health measurement

Our client is a national leader in the fight against cancer, supported by over 1.5 million volunteers. They have invested over $5 billion in research since 1946, leading to major advancements in treatment and prevention. It provides vital patient support, including transportation, free lodging, and a 24/7 helpline. Our client educates millions on cancer prevention and early detection through public health campaigns and collaborates globally to address disparities and promote cancer awareness.

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Thought leadership

Our client is the world leader in serving science, and a Fortune 100 enterprise with annual revenue of approximately $40 billion.

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Data-driven Communications

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Pricing & claims strategy

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Our products

Instant intelligence about your market, brand & customers.

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BrandVue

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance.

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MarketVue

MarketVue gives financial services brands detailed insights into the behaviours, perceptions and experiences of business customers.

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MillionaireVue

MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

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Savanta Essentials

Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

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Savanta Business Essentials

Providing a modular suite of research products offering a low cost, high value alternative to traditional business research and insights.

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Featured Report
The UX Digital Divide
Discover how digital-first strategies may be excluding key consumer groups, particularly in the financial sector. Explore the barriers to digital adoption and understand how businesses can create more inclusive, accessible services. Download the full report here, today.
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Consumer Compass Europe Q2 2024
Consumer confidence across Europe in Q2: Delicately poised Our latest quarterly report explores how the events of early 2024 across Europe have impacted on consumer confidence. There are three broad themes we think are especially relevant to brand owners from our Q2 report:

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Business Confidence Index Q3 2023
The Savanta Business Confidence Index saw a decline this quarter, from 39 in Q2 2023 to 37 in Q3 2023. For detailed insights, download the infographic below.
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The financial services chatbot user experience
In the second quarter of 2023, Savanta asked over 2000 businesses, from start-ups to established businesses, to gather more insights on their recent usage of chatbots in financial services. Within our new report, we reveal the latest data from MarketVue Business Banking to uncover what business customers really think of chatbots. The full report is available for free download below.
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Global Beauty Path to Purchase 2025
In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from adults across four core markets; Canada, Netherlands, UK, and USA.
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Consumer Compass Europe: Q4 2024
Our Q4 2024 report is now available to download.

The consumer insight is drawn from the responses of over 3,500 consumers in the UK, Netherlands, Germany, France, Spain, Italy, and the Nordics.
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Grocery Eye Q4 2024
The Grocery Eye is a quarterly report produced by Savanta to track attitudes and behaviours in the grocery sector, helping our clients to better understand their market and audiences.
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AI Impact Report: Financial Services edition
Building on our AI Impact Report with House 337, we're excited to share our Financial Services edition, part of a series of four sector-specific reports.
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AI Impact Report: Retail edition
Building on our AI Impact Report with House 337, we're excited to share our Retail edition, part of a series of four sector-specific reports.
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AI Impact Report: CPG edition
Building on our AI Impact Report with House 337, we're excited to share our CPG edition, part of a series of four sector-specific reports.
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Agencies & Consultancies | Brand performance | Communication Effectiveness & Optimisation | Consumer Brands | Customer Experience | Data collection & analysis | Market understanding & opportunity | Product & service development | Transport | Travel

What is travel & tourism industry market research?

21 November 2024 - by Olly Warren

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