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Savanta is a data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology and high-impact consulting.

How we help

Inspiring
Agencies & consultancies

From agencies to the consultancy world, we help you differentiate your offering, perfect your pitches, win more business, and grow your and your clients' brands.

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Inspiring
B2B brands

With a myriad of partners and suppliers we ensure you create products, services and campaigns that truly propel business growth.

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Inspiring
Consumer brands

Helping you navigate consumer needs, behaviours and attitudes to optimise the marketing mix and ensure your brand is set up for success in an ever-changing world.

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Inspiring
Public & third sector

Whether it’s the general public, policy makers or key stakeholders, we inform policy decision making and communication strategies to deepen the understanding of your target audiences.

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Services & products

Research & consulting

Illuminating your world with smart techniques, sector expertise, intelligent mindsets and business acumen.

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Audience & panels

Providing you with simple access to a global market audience, with unrivalled costs and speed.

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Data collection & analytics

Delivering a full range of fieldwork data collection and analysis services to fit your needs.

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Products & technology

Delivering instant intelligence about your market, brand and customers.

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Brands we work with

Case studies

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UK Power NetworksConsultancy programme

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OfwatCustomer spotlight

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Severn TrentCustomer engagement

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SGNRefining propositions

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Sport EnglandPhysical activity during lockdown

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The British Red CrossWomen seeking asylum

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International accounting firmThought leadership

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Strategy consulting firmScripting around the clock

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Brand FinanceGlobal Soft Power Index

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Nuffield HealthMaximising marketing spend

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Our products

Instant intelligence about your market, brand & customers.

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BrandVue

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance.

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MarketVue

MarketVue gives financial services brands detailed insights into the behaviours, perceptions and experiences of business customers.

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MillionaireVue

MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

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Omnibus trackers

From consumers to businesses to parliamentarians, our range of omnibus surveys and trackers will enable you to better understand your audiences.

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Parliamentary panels

Get insight directly from Members of the House of Commons to understand their views of on your reputation, policy positioning and engagement activities.

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Savanta Essentials

Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

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Savanta Business Essentials

Providing a modular suite of research products offering a low cost, high value alternative to traditional business research and insights.

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Featured Report
User eXperience: has Financial Services got the digital UX factor?
The financial services industry has been through a digital revolution over the past decade, led by the implementation of open banking. The usage and reliability of AI, to underpin financial decision-making and customer service solutions, have both increased dramatically and these trends look set to continue. Download our new report below, to discover how you can stay ahead in this new landscape.
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Ogres to angels: banks have a chance to shine
There remains much cynicism about the banking sector but there is an opportunity (based around support) for banks to help repair customer trust shortfall.
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Macmillan, Cancer Research UK, and Dogs Trust are UK’s most loved charities
Each year Savanta’s Most Loved Charity Brands report shines a light on charities that are capturing the hearts of UK supporters.
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Grocery Eye (Q1 2023): healthy eating
Available now - the new Grocery Eye report on supporting healthy eating. Download your copy here.
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Youth Practice Question Time: drinking & socialising
Did you miss our recent Youth Practice Question Time event? Don't worry, we have you covered. Here, you can download the full report, which includes a summary of topics discussed and the themes emerging from the Gen Z panel discussions.
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Sustainability-related research: 10 things to consider
Brands are under more scrutiny than ever when it comes to sustainability and taking the 'right' action is not always simple. Research can be the linchpin of your sustainability strategy, so getting it right could be your make-or-break moment.
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Our approach to B2B Customer Satisfaction & Loyalty research
In an increasingly complex and competitive marketplace with demanding customers and diverse players and competitors, a successful customer satisfaction and loyalty programme is a powerful tool to optimise your offering for a better customer experience and overall market performance.
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Parliamentary Panels Calendar 2023
We’ve been running our parliamentary and political panels for nearly 20 years, during which time we’ve honed our industry-leading suite. Identifying the drivers of parliamentarians' perceptions, our panels enable businesses in the public sector to devise strategies that will maximise impact.
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Sustainability Segmentation: how marketers can turn good intentions into green buying behaviours
Our latest report helps brands overcome the many roadblocks to a sustainable future - through the power of audience insight. As the impacts of climate change grow more extreme, we all know the imperative for sustainable behaviours to be adopted across society, particularly when it comes to consumer choices
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BrandVue’s Most Loved Travel & Transport Brands 2022
Savanta's latest report reveals the UK’s most loved travel & transport brands of 2022 - with performance rankings from across all major categories.

Download the report below.
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If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434

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Make Better Decisions.