Skip to Content

Home

Make Better Decisions.

Savanta is a data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology and high-impact consulting.

Inspiring
Agencies & consultancies

From agencies to the consultancy world, we help you differentiate your offering, perfect your pitches, win more business, and grow your and your clients' brands.

Learn More
Inspiring
B2B brands

With a myriad of partners and suppliers we ensure you create products, services and campaigns that truly propel business growth.

Learn more
Inspiring
Consumer brands

Helping you navigate consumer needs, behaviours and attitudes to optimise the marketing mix and ensure your brand is set up for success in an ever-changing world.

Learn more
Inspiring
Public & third sector

Whether it’s the general public, policy makers or key stakeholders, we inform policy decision making and communication strategies to deepen the understanding of your target audiences.

Learn more

Services & products

Research & consulting

Illuminating your world with smart techniques, sector expertise, intelligent mindsets and business acumen.

Learn more
Audience & panels

Providing you with simple access to a global market audience, with unrivalled costs and speed.

Learn more
Data collection & analytics

Delivering a full range of fieldwork data collection and analysis services to fit your needs.

Learn more
Products & technology

Delivering instant intelligence about your market, brand and customers.

Learn more

Brands we work with

Case studies

View all

Customer journey mappingBuilding lifelong loyalty

Learn More

FarnellWe help brands face similar brand tracking challenges

Learn More

Stagecoach Stakeholder Research

Understanding the perceptions of key stakeholders to measure reputation and understand policy developments in a post-Covid-19 environment.

Learn More

The Civil Aviation AuthorityUnderstanding the public

Learn More

A jewellery retailerPath to purchase research

Learn More

A supermarket clothing brandPath to purchase research

Learn More

A grocery retailerCategory management

Learn More

A toy brandTesting ad performance in a digital environment

Learn More

Optimising new activation experiences in storeIn store activation and shopping experience

Learn More

A beer brandActivation research

Learn More

BrandVue

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance.

Learn More

MarketVue

MarketVue gives financial services brands detailed insights into the behaviours, perceptions and experiences of business customers.

Learn more

MillionaireVue

MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

Learn more

Omnibus trackers

From consumers to businesses to parliamentarians, our range of omnibus surveys and trackers will enable you to better understand your audiences.

Learn more

Parliamentary panels

Get insight directly from Members of the House of Commons to understand their views of on your reputation, policy positioning and engagement activities.

Learn more

Savanta Essentials

Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

Learn more

Savanta Business Essentials

Providing a modular suite of research products offering a low cost, high value alternative to traditional business research and insights.

Learn more

Featured Report
From Digital Natives to AI Pioneers
How will the AI revolution shape the future of Gen Z and impact their careers, personal lives, and the way they interact with brands? Download our eBook to find out!
Learn More
The UK’s Most Loved Financial Services Brands 2023
This year's #1 brand finds its way into consumers' daily lives, in a seamless - and often unnoticeable - way. The subconscious top-of-mind presence that results from this undeniably contributes to its continued success. But is this a consequence of the ubiquitous nature of payment platforms or is there a deeper, more intrinsic factor at play?
Learn More
Consumer Compass Q3 2023
We've been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of consumers across Europe.
Learn More
Brands in the metaverse: sizing up the opportunity
Our latest global study is is founded on the responses of more than 7,000 consumers across Europe, the UK, and US, and dives into the world of opportunities available for brands to get involved in the metaverse.
Learn More
Grocery Eye Q3: from price-focused to sustainability-driven
Available to read and download - the 2023 Q3 Grocery Eye report. Discover how grocery shoppers are reprioritising their shopping habits and shifting their focus from prices to sustainability. Is this a universal trend or do individual preferences play a role? Download the full report here, today.
Learn More
The UK’s Most Loved Eating Out Brands 2023
Welcome to BrandVue’s Most Loved Eating Out Brands 2023 – a recognition and celebration of the most emotively connected eating out brands in the UK.
Learn More
Global Gaming Report 2023
Our latest study is informed by the opinions of 12,000+ adults across seven core markets: Canada, France, Germany, Netherlands, Spain, UK and USA.

Discover the trends and opportunities in the gaming industry today, with our brand-new Gaming Report.
Learn More
Research with vulnerable audiences
Download our vulnerability proposition and discover our best practice advice on how to conduct research with this audience.
Learn More
Understanding bias, discrimination, and its impact on society
Welcome to our 2023 DE&I report, a look into the lived experiences, dan evolution of our commitment to raising awareness and sharing insights.
Learn More
The UK's Most Loved FMCG Brands 2023
The consumer insight is drawn from the opinions of more than 65,000 consumers, through Savanta’s market intelligence platform, BrandVue FMCG: the largest and most comprehensive brand, audience, and customer tracking engine in the market.
Learn More

Knowledge centre

View all
Explore
Agencies & Consultancies | Automotive | B2B Brands | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Eating & Drinking | Education | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Thought leadership | Transport | Travel | Wealth Management | Youth | Youth

Embracing Artificial Intelligence

6 December 2023 - by Lisa Fourie
Agencies & Consultancies | Attitudes & Usage | Audience market segmentation | Brand performance | Brand tracking | Business & Professional Services (B2B) | Charities & Not-For-Profit | Education | Market understanding & opportunity | Media | Media Strategy | State of the Youth Nation Tracker | Technology & Telecoms | Thought leadership | Usage & Attitudes | Youth | Youth

Gen Z unplugged: media consumption trends of the digital natives

5 December 2023 - by Tammy Bainbridge
Agencies & Consultancies | Attitudes & Usage | Audience market segmentation | Brand performance | Brand tracking | Business & Professional Services (B2B) | Charities & Not-For-Profit | Education | Market understanding & opportunity | Media | Media Strategy | State of the Youth Nation Tracker | Technology & Telecoms | Thought leadership | Usage & Attitudes | Youth | Youth

Gen Z unplugged: media consumption trends of the digital natives

5 December 2023 - by Tammy Bainbridge
Agencies & Consultancies | Attitudes & Usage | Audience market segmentation | Brand performance | Brand tracking | Business & Professional Services (B2B) | Charities & Not-For-Profit | Education | Market understanding & opportunity | Media | Media Strategy | State of the Youth Nation Tracker | Technology & Telecoms | Thought leadership | Usage & Attitudes | Youth | Youth

Gen Z unplugged: media consumption trends of the digital natives

5 December 2023 - by Tammy Bainbridge
Agencies & Consultancies | Automotive | B2B Brands | BrandVue | Business & Professional Services (B2B) | Business Confidence Tracker | Charities & Not-For-Profit | Consumer Brands | Eating & Drinking | Education | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MillionaireVue | MPs | Omnibus & Trackers | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | State of the Youth Nation Tracker | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

Get set for 2024: fit growth into your budget

1 December 2023

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434