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Millionaires are hard to reach credibly. The costs to access are high, while the data is often needed quickly. Regular insights can be tough to generate. MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

Our approach

MillionaireVue is a unique omnibus providing access to this illusive audience. You can buy questions to gain insight on market intelligence, audience understanding, brand performance, marketing performance, and – the all-important – customer acquisition and retention.

There are three key wealth markets that MillionaireVue covers. Firstly, the USA – the world’s wealthiest country, secondly China – a hotbed of luxury buyers, and finally the UK – home to many leading financial services and luxury brands. Each quarter we survey 500 millionaires across these countries. All participants have over $1m or £1m plus investable assets and the sample is stratified to reflect the wealth distribution in each market.

Millionaire insights are no longer a million miles away!

MillionaireVue benefits

Access a hard-to-reach audience

Using intelligent question consultancy from our experts, you can access reliable data from 500 validated millionaires in each market.

Cost effective

You only pay for the questions you ask, and data is delivered in a timely manner to a quarterly schedule, giving you the ability to run regular tracking programmes.

Expert analysis

Access to our wealth team means you can tap into their expertise and insights to help you understand what your data means and the actions you need to take.



500 - representative HNWIs per market (UK/US/CN)

£1m/$1m+ investable assets

Sample stratified to reflect wealth distribution in each market


Question creation

Our team of leading wealth researchers supports question creation, with each question individually priced and discounts available for multiple questions. Submit questions (late January, April, July and October) and receive results quarterly (early March, June, September and December).


Comprehensive reporting

You’ll be given access to Excel tables containing data, cut by key high net worth individual (HNWI) demographics. PowerPoint charts will show answers charted at an overall level, and an executive summary will direct you to the key findings.

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MillionaireVue: an omnibus of high-net-worth individuals

Access and understand the world’s wealthiest individuals across three of the world’s main wealth markets – UK, United States and China.

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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434