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Agency & Consultancies

How we help

As you carefully balance your portfolio of retained clients, projects and new business pipeline, let us help you differentiate your offering, perfect your pitches, win more business, and grow your client base with our agency research and consultancy research.

Adam Goddard EVP, Agencies Get in touch

If you’re looking for a research partner to support you across the full scope of your agency or consultancy to enhance your position in the market and win more pitches… look no further!

Creative and concept development and testing. Proposition development. Audience understanding. Ongoing tracking to demonstrate your ROI. Without these insights, it’s all just guesswork. And that just won’t cut it with your clients.

Our specialist team delivers insight and data services to agencies and consultancies using a combination of proprietary survey technology, deep sector expertise, global access to audiences and intelligent products. All designed to make running your research projects as easy and pain free as possible. While giving you that illusive edge in a crowded market.

  • Win new business
  • Drive engagement and lead generation
  • Develop and measure campaigns
  • Develop compelling products and services
  • Access your target audience
  • Understand your target market

Adding new logos to your creds deck is crucial for continuing commercial success. When it comes to a new business pitch, there’s no doubt that having data and insights that support your proposition will help you stand out. Our agency research will help you win new business!

This is a low-cost solution that’s fast and flexible. With data and insights at the ready to enhance your proposal, we’ll help you maintain a winning streak.

Responding to a tender? Outbound prospecting? Supporting an existing client? BrandVue Essentials incorporates market intelligence trend data on over 2,500 UK brands across 14 sectors. See how brands are performing across hundreds of metrics over multiple years.

An easy and effective way to test an idea or understand a broad audience. We have multiple omnibus surveys covering a range of audiences – from students to sole traders, millionaires to MPs. Of course, we also have a UK nationally representative omnibus for good measure.

Being top of mind amongst your existing and potential clients may be the difference between receiving a brief and not. Outbound sales can be hard. Create a lead generation strategy that’s content-led and works smarter, not harder, to drive new business sales.

Sharing your approach, forecasts and advice is a powerful way to increase the profile of your brand. Craft compelling thought leadership material that prompts deep thinking by following Savanta’s Seven Rs.

Create an ongoing stream of content about your agency touches on industry or seasonal trends. A great way to keep clients and prospects updated with valuable stats and insights. Our quick quantitative or qualitative offering is a cost-effective way of producing content without breaking the bank.

An easy and effective way to test an idea or understand a broad audience. We have multiple omnibus surveys covering a range of audiences – from students and sole traders to millionaires and MPs. Of course, we also have a UK nationally representative omnibus for good measure.

From creation and development of campaigns to optimisation and testing, through to ongoing measurement. We have a suite of solutions to support agencies throughout the project lifecycle, enabling better decision making and helping them to prove ROI.

To stay one step ahead, it’s vital to measure and monitor marketing strategy effectiveness and whether shifting brand perceptions align to long-term goals. It’s all about improving targeting and cut-through. Brand tracking allows you to benchmark your brand’s strength in a competitive context and set targets for brand growth.

Test and refine your marketing campaign in terms of saliency, stand-out, message take-out, impact on brand perceptions and KPIs. Measure the impact your campaigns have had on your overall brand health.

Sometimes you just need a few extra brains to work through a creative concept you’re developing for a client. Data-backed insight can help you refine and adapt your proposed creative and messaging.

Influence attitudes and behaviours with messages and campaigns that perfectly to resonate with target audiences. Gaining emotional engagement is hard. We advise on the messages, formats and channels that will help your clients stand out. We also conduct campaign performance analysis by looking at the cut-through and measuring the impact on brand awareness and desired consumer behaviour.

Want to ensure your next product or service flies? No problem. We can help you by identifying unmet needs, co-creating new solutions, and testing and refining existing late-stage concepts.

Enhance your current portfolio. Successfully bring new ideas to market. Put customer insight at the heart of your product and concept development. By identifying unmet needs in the market or your product portfolio, we can help guide your product roadmap or facilitate co-creation for customers and prospects.

What’s the most important thing to do before you launch a big campaign for a client? Test your target! Doing this before launch helps optimise and refine creative and messaging for accelerated impact.

What’s the most important thing to do after a launch? Evaluate your client’s end-user! We can help you understand campaign impact ROI and the performance of every element against KPIs. Tools include digital ad-pretesting, campaign optimiser and biometrics to understand emotional impact.

Identify the optimal pricing model for your customers and prospects, the level of price sensitivity, and how adoption will change in response to pricing shifts. Pin-point the specific price-point to maximise returns from client work.

Having a deep understanding of your clients target customer will better inform your work; our agency research can inform creative development and media planning to market and product understanding. We will reach a variety of relevant audiences, using a range of digital and offline methods .

Looking to access global online consumer research panels? Through a combination of owned panels and relationships with market specialists, we can access representative consumers in over 55 markets online, with over 300 profiling data points.

A traditionally tough audience to reach, we use a combination of online panels and bespoke recruitment, alongside old school telephone methodology to reach business professionals who aren’t online.

Access, engage, and understand your clients and prospects through our high-net-worth specialist team. Gain a deeper understanding of how wealthy, high-income earners and affluent audiences act, feel, think, and prioritise.

Trusted to deliver public sector research and advise on policy development, we work across a range of issues and audiences, including vulnerable and minority groups. Our approach is considered and sympathetic to the sensitivities of challenges faced.

Access Generation Z with our engaged panel of over 150,000 members. We offer a range of services, including: focus groups, in-depth interviews, ethnographic approaches, surveys, co-creation workshops, social media monitoring, immersion sessions, online communities, and video insights.

Map out how and why consumers and business professionals buy solutions. What triggers the need? Who’s involved? What matters to them? Where do they look? And who do they trust?

Building an accurate and comprehensive picture of the market in which you operate means you can harness big opportunities. We profile key buyers, identify market size – including key segments and growth patterns – and calculate your market share relative to competitors.

Who is your target market, what segments best fit your offer, and how can you access and market to them? We help you reveal the ideal go-to-market propositions for each segment. Find out how best to reach new clients and how to talk to them.

Audience expertise

Consumer

High quality data is at the heart of great decision making. We ensure you’re researching the consumer market in a way that’s on-brand and engaging.

B2B

Engage with decision makers. Key to the success of business to business (B2B) engagement is high quality target audience research.

HNWIs

Considering their spend and potential, the High-net-worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Access precious insights into this small but diverse group.

MPs

From Westminster to Brussels understanding the ever-evolving political landscape is key to your reputation, policy positioning and engagement activities.

Students

From applicants to students and graduates and an unsurpassed youth and student research panel, we provide target audience research for further and higher education specialist audiences.

Youth

It’s easy to homogenise the youth of today. Diverse, culturally aware and tech savvy, we help you expose the diverse interests and opinions of the younger generation.

Case studies

Brand Finance

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Elvis CommunicationsGlobal activation

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Toyota – The&PartnershipBrand and model development

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GroupMOn-demand insight into the luxury market

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The &PartnershipQuick turnaround multi-market research

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"We were really pleased with the bespoke solution which was turned around in a very tight timeframe yet produced genuine insights across a broad number of markets. We were able to get a genuine sense of people’s attitudes and behaviours around key topics as well as important feedback on our creative development. It felt like Savanta were a part of our team rather than supplier.”

Planning Team The&Partnership
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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434