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Thought leadership research

Thought leadership is all about adding value. And it’s an incredibly powerful tool, particularly in a crowded marketplace. Compelling content – you know, the type that’s authentic and offers a fresh perspective – is the goal. Becoming a trusted, go-to expert means you improve customer relationships and engagement. As well as boost market awareness and perceptions.

Our approach

The word inspire means “to take a breath”. That’s what you want people to do when they read your content. To pause. And really think about things differently.

Our thought leadership services are designed with your outcomes in mind, focusing on your strategic narrative. We’ll ensure the outcomes drive engagement across all your thought leadership marketing channels. And make sure the content is actionable, targetable, trackable, and usable for multimedia engagement. Successful thought leadership market research follows Savanta’s Seven Rs:

  1. Resonant for your market
  2. Road-mapped for future initiatives
  3. Reusable for diverse content consumption preferences
  4. Rounded to provide explanations and calls to action
  5. Rare to identify white space
  6. Robust to provide trust
  7. Rooted to be easy to find

Our programmes take a systematic approach to delivering fresh new ideas, highly relevant thought leadership content, and captivating solutions. Powered by excellence in research design, evidence creation and storytelling, our experts provide proprietary thought leadership marketing research to develop original ideas and opinions that stand out from the crowd.

 

How it works

To perform well, thought leadership work needs to be tailored and focused on final outcomes. Step-by-step, here’s how to do it:

01

Ideating

We’ll set out hypotheses and craft the ideal narrative together – the story we’d love to tell if the data supports it.

02

Running robust fieldwork

Get the high-quality quantitative data you need for robust, trusted thought leadership content from our mobile-first proprietary online platform. Also, our research experts can conduct qualitative interviews for further insights and granularity.

03

Analysing the data and defining the narrative

We’ll extract key stories with our proprietary NARRATOR process to analyse the results and third-party sources. We’ll share findings in a narrative-led presentation, with the stories for thought leadership content clearly articulated.

04

Creating and activating the assets

Reap the rewards of engaging market-facing deliverables as we support your internal teams, marketing agencies or other partners with rollout and activation.

Research benefits

Becoming a trusted source and go-to expert

Combine robust thought leadership, grounded in exclusive research, with unique content to position your experts as leaders in your field.

Building brand awareness and prospect perceptions

Boost your brand profile in a powerful way with compelling thought leadership content to share across a wide range of channels and build into long-term campaigns.

Developing original ideas

We will provide proprietary thought leadership research to develop original ideas and opinions that stand out from the crowd.

Improving engagement

Deepen your relationships with customers. Position your brand as a trusted advisor, with meaningful thought leadership that talks about hot topics in the market and engages with the pressures your customers are facing.

Research methods

Market understanding & opportunity

Brand development & strategy

Understanding stakeholders & employees

Audience expertise

Case studies

VodafoneSales with the power of thought

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SymantecThought leadership

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PegasystemsThought leadership

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VerizonThought leadership

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Santa Fe RelocationGlobal mobility survey

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If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434

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