Pegasystems

In 2020, with covid-19 disrupting workplaces around the world, we partnered with Pega to explore what the Future of Work will look like.

For more than 35 years, Pega has enabled higher customer satisfaction, lower costs, and increased customer lifetime value. Savanta regularly work with Pegasystems on creating engaging thought leadership content.

The Challenge

In 2020, with covid-19 disrupting workplaces around the world, we partnered with Pega to explore what the Future of Work will look like. In particular, we wanted to explore the role that different technologies will play and enabling highly successful, productive and happy workplaces.

Our approach

We began by running a stakeholder workshop to ideate narratives and hypotheses to feed into the research process. Given the complex and speculative topic of the research, it was essential to create a clear roadmap of how we would ultimately use the findings to deliver impact.

The next phase involved a large-scale survey of over three thousand senior business leaders across six industries and 11 global markets, all expertly designed and executed by Savanta’s research and audience access teams.

Armed with this wealth of data, we then began a collaborative analysis process with the Pega team to uncover the powerful nuggets that would reveal the future of work.

The outcome

The Future of Work report has risen to hero status as the most downloaded asset for Pega. It has been hugely successful as a global brand campaign, localised into 7 different languages and driving increased awareness across key markets. Moreover, the design of the programme – alongside Pega’s wonderful team – has allowed the content to successfully extend from a report to webinars, live programming on social channels, blogs, bylines, infographics, media coverage and even a podcast series.

Now approaching its sixth month since launch, Future of Work has outperformed Pega’s average lifetime consumption of all long-form written content by 801%, and has outperformed the average lifetime consumption of all Pega’s research content by 425%. Truly hero content.