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Consumer Duty communications testing framework

Our dynamic framework helps financial organisations to meet the new Consumer Duty requirements. In 2022, the FCA set out the final rules and guidance for a new Consumer Duty, coming into force from July 2023. This requires Financial Services firms to put their customers’ needs first, acting to deliver good outcomes. This is where Savanta can help.

Our approach

Our Consumer Duty research provides a mixed methodology approach to communications testing to validate stated and crucially genuine understanding.

Created iteratively alongside clients, Savanta’s framework enables us to test communications in a range of different ways, whilst tying the results back to the outcomes needed to help meet the new regulation.

Our consumer duty research solution ensures we can implement a quantitative process at scale for simple testing. We also deliver against the more challenging areas such as accessing vulnerable customers and understanding lengthy, complicated communications through an in-depth qualitative approach. Our core quantitative communication testing framework is a plug and play approach, consisting of three service tiers, offering complete flexibility of sample across customers and prospects.

This three tiered approach ensures delivery against the following requirements;

  • evaluating best practice
  • optimising communications
  • delivering best practice to drive efficiencies and value for organisations against wider business objectives.

Operational excellence at speed

By building on our established Savanta Essentials comms and creative testing approach, addressing specific needs at speed.


Consolidating business requirements

Making sure what we develop can cater for both general comms & creative testing needs alongside Consumer Duty, creating efficiency and consolidating investment.


A flexible & targeted partnership model

A solution built on three levels, from self serve to providing strategic guidance on comms optimisation, depending on comms objective and your need at any point in time.


Tiered deliverables

Automated within the framework to provide efficiencies across the programme; including KPI snapshot, sense check and full comms optimisation.

Benchmarking now, and over time

We are continuously building a normative database of Consumer Duty metrics to enable benchmarking across brand, products and journey.

Sharing best practice and product guidance

Our knowledge base will inform the communications brief from the outset, and deliver best practice on lower priority communications.

Reports & downloads
Savanta Essentials: Consumer Duty
Provide your clients with comms that are FCA compliant with our brand-new 'Savanta Essentials: Consumer Duty' research solution.
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Consumer Duty Communications Testing Framework
Don't risk falling behind on the new Consumer Duty requirements - download our full Consumer Duty Communications Testing Framework today to optimise your communication strategies and ensure compliance.
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