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BrandVue

Data at your fingertips

Want to manage your brand’s health and reputation effectively? You need brand tracking and monitoring to know how it’s perceived.

Want to create better customer experiences? You need to know how customers feel.

Want to gain the edge on your competition? You need to know how your company stacks up. Here’s how…

Our approach

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance. And covers reputation topics, including market intelligence, audience understanding, brand performance, marketing performance, customer acquisition, customer retention.

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BrandVue benefits

Build market intelligence

Track and share your great work. Understand your sector, beyond your brand. Who’s in growth or decline? What are the key trends? Where are your opportunities and threats?

Improve audience understanding

Win more share of spend from your competitors. What makes your customers unique? Identify top line demographics, media consumption, content types, social media usage, hobbies and interests.

Improve brand performance

Prove business value to internal and external stakeholders. Plot where you and your competitors are positioned in the market. Monitor and measure brand perceptions, awareness, familiarity, advantage, and brand affinity.

Drive marketing performance

Track saliency measures in-line with activity. If and how is your brand being heard or seen? How are brand perceptions shifting? Demonstrate value of media spend by tracking positive (and negative) buzz, advertising awareness, and spontaneous awareness.

Improve customer acquisition

Unearth what prospective customers want and where they’re shopping. Identify opportunities to drive efficiency in your customer journey through adoption funnel analysis, brand mapping and spontaneous awareness positioning.

Maximise customer retention

How often are your customers returning to you? And how can you get them to do it more often? We help you understand your brand perception and where you stand out by analysing your customer experience, customer satisfaction (online and in-store), net promoter score (NPS) and lapsed customers.

  • BrandVue will help provide you with:

With over 1 million interviews every year, daily quotas are set to ensure nationally-representative research samples, and provide weekly representation of large and niche brands.

The 15-minute questionnaire is accessible to respondents on all digital devices and has a built-in facility to include ad-hoc trigger questions, helping to provide industry trend reports in record time.

The BrandVue online dashboard compiles all survey data in real-time to deliver accurate, up-to-date information in an easy-to-use format.

The BrandVue dashboard can be customised to your needs, including key demographic group focus, non-competitor brand exclusion, peer spotlighting, and bespoke break inclusion.

  • Automotive

    Automotive

    BrandVue Automotive covers 85+ brands across the motor vehicle category and captures and analyses the views and trends of 35,000 UK consumers each year.

  • Beauty & Personal Care

    Beauty & Personal Care

    BrandVue Beauty & Personal Care covers 110+ brands across the cosmetics category and captures and analyses the views and trends of 45,000 UK consumers each year.

  • Charities

    Charities

    BrandVue Charities covers 150+ brands across the third sector and captures and analyses the views and trends of 60,000 UK consumers each year.

  • Drinks

    Drinks

    BrandVue Drinks covers 370+ brands across the drinks category and captures and analyses the views and trends of 96,000 UK consumers each year.

  • Eating Out

    Eating Out

    BrandVue Eating Out covers 170+ brands across the eating out category and captures and analyses the views and trends of 96,000 UK consumers each year.

  • Financial Services

    Financial Services

    BrandVue Financial Services covers 250+ brands across the finance category and captures and analyses the views and trends of 72,000 UK consumers each year.

  • FMCG

    FMCG

    BrandVue FMCG covers 150+ brands across the consumer category and captures and analyses the views and trends of 65,000 UK consumers each year.

  • Home Services

    Home Services

    BrandVue Home Services covers 50+ brands across the home services category and captures and analyses the views and trends of 18,000 UK consumers each year.

  • Home & Technology

    Home & Technology

    BrandVue Home & Technology covers 110+ brands across the home tech category and captures and analyses the views and trends of 45,000 UK consumers each year.

  • Leisure & Recreation

    Leisure & Recreation

    BrandVue Leisure & Recreation covers 70+ brands across the leisure category and captures and analyses the views and trends of 28,000 UK consumers each year.

  • Media

    Media

    BrandVue Media covers 110+ brands across the media category and captures and analyses the views and trends of 45,000 UK consumers each year.

  • Premium & Luxury

    Premium & Luxury

    BrandVue Premium & Luxury covers 140+ brands across the luxury category and captures and analyses the views and trends of 55,000 UK consumers each year.

  • Retail

    Retail

    BrandVue Retail covers 200+ brands across the retail category and captures and analyses the views and trends of 96,000 UK consumers each year.

  • Travel & Transport

    Travel & Transport

    BrandVue Travel & Transport covers 200+ brands across the travel category and captures and analyses the views and trends of 76,000 UK consumers each year.

BrandVue Charities remains the leader in brand tracking within the charities sector and is an instrumental source of data to help us track our performance and the impact of our activities. The tool is incredibly intuitive to use, and doesn’t require much training to get the most out of it. BrandVue are always open to suggestions for improvements and continue to improve the tool and are always happy to provide support and training sessions.

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BrandVue: data at your fingertips

A brand intelligence platform for strategy, marketing and insight teams.

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  • BrandVue additions: data, analysis and synthesis bolt-ons

We offer a range of additional data, analysis and synthesis bolt-ons to provide you with additional insight and understanding.

If you have ad-hoc data needs, but you don’t have the time to explore BrandVue, we can run analysis, data tables and output slides for you, freeing up your time – we’re all give!

We offer full customer or prospect profiling to aid targeting and acquisition. Spanning attitudinal and behavioural dimensions, our data points include category trends, media and tech consumption, hobbies and interests.

While BrandVue can pick up the impact of individual marketing campaigns, it can also be beneficial to run additional research to understand campaign response. This covers digital, TV, outdoor and radio campaigns with benchmarking and recommendations.

Invaluable at enhancing the power of BrandVue, a deep dive explores key strategic challenges, spanning customer, brand or category topics. Highly conversational debrief sessions provide directional and commercial insights.

We can add additional brands into the BrandVue survey if they are coherent with the rest of the programme. We can also amend colour schemes on your dashboard for key brands, to match the needs of your insight and marketing teams.

BrandVue Essentials

BrandVue Essentials is a fast, cost effective way to access up to six months of consumer trend data, across key industry sectors. It empowers you to make business decisions by putting the data in your hands.

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Featured reports
BrandVue’s Most Loved Travel & Transport Brands 2022
Savanta's latest report reveals the UK’s most loved travel & transport brands of 2022 - with performance rankings from across all major categories.

Download the report below.
Learn More
BrandVue’s Most Loved Financial Services Brands 2022
Savanta's latest report reveals the UK’s most loved financial services brands of 2022 - with performance rankings from across all major categories.

Download the report below.
Learn More
BrandVue’s Most Loved Eating Out Brands 2022
Savanta's latest report reveals the UK’s most loved eating out brands of 2022 - with performance rankings from across all major categories.

Download the report below.
Learn More
BrandVue’s Most Loved Drinks Brands 2022
Savanta's latest report reveals the UK’s most loved drinks brands of 2022 - with performance rankings from across all major alcoholic and non-alcoholic categories.

Download the report below.
Learn More

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434