BrandVue

Most Loved Brands 2024

Welcome to Savanta’s Most Loved Brands – a recognition and celebration of the most emotively connected brands in 2024.

Through this report we celebrate the brands which have garnered the public’s affection and we consolidate this data to into a ranking order across various sectors and industries.

Having canvassed more than 200,000 UK adults on their feelings towards over 2500 brands, we’re excited to provide this data rich listing of the brands which have truly captured the hearts of the UK public!

Automotive

BrandVue Automotive covers 85+ brands across the motor vehicle category and captures and analyses the views and trends of 35,000 UK consumers each year.

Beauty & Personal Care

BrandVue Beauty & Personal Care covers 110+ brands across the cosmetics category and captures and analyses the views and trends of 45,000 UK consumers each year.

Charities

BrandVue Charities covers 150+ brands across the third sector and captures and analyses the views and trends of 60,000 UK consumers each year.

Drinks

BrandVue Drinks covers 370+ brands across the drinks category and captures and analyses the views and trends of 96,000 UK consumers each year.

Eating Out

BrandVue Eating Out covers 170+ brands across the eating out category and captures and analyses the views and trends of 96,000 UK consumers each year.

Financial Services

BrandVue Financial Services covers 250+ brands across the finance category and captures and analyses the views and trends of 72,000 UK consumers each year.

FMCG

BrandVue FMCG covers 150+ brands across the consumer category and captures and analyses the views and trends of 65,000 UK consumers each year.

Home Services

BrandVue Home Services covers 50+ brands across the home services category and captures and analyses the views and trends of 18,000 UK consumers each year.

Home & Technology

BrandVue Home & Technology covers 110+ brands across the home tech category and captures and analyses the views and trends of 45,000 UK consumers each year.

Leisure & Recreation

BrandVue Leisure & Recreation covers 70+ brands across the leisure category and captures and analyses the views and trends of 28,000 UK consumers each year.

Media

BrandVue Media covers 110+ brands across the media category and captures and analyses the views and trends of 45,000 UK consumers each year.

Premium & Luxury

BrandVue Premium & Luxury covers 140+ brands across the luxury category and captures and analyses the views and trends of 55,000 UK consumers each year.

Retail

BrandVue Retail covers 200+ brands across the retail category and captures and analyses the views and trends of 96,000 UK consumers each year.

Travel & Transport

BrandVue Travel & Transport covers 200+ brands across the travel category and captures and analyses the views and trends of 76,000 UK consumers each year.

Wealth

BrandVue Wealth covers key financial services and wealth management brands, capturing the views, insights and trends of 2,000 of the UK’s highest earners each year.