Understanding loyalty in your sector
Learn about the drivers of customer loyalty in your space. Benchmark your performance against rivals and see what part a more personalised relationship with customers would play.
Customer loyalty market research and analysis shows you why buyers stay or go – and what drives advocacy and spend. The insights and recommendations give you clarity to inform customer growth strategies. Test initiatives – in and outside of reward schemes and loyalty programmes – to drive long term engagement and attitudinal loyalty.
Customer churn or lost sales, left unaddressed, can have huge consequences – fast. We set about revealing the secret to keeping customers for the long-term – and new actions to increase spend and/or usage. There’s a close link between loyalty and providing a personalised service. By measuring customer loyalty and identifying barriers to buying again, you’ll find out how to encourage behavioural change.
Our unique approach – using our validated CX and Loyalty Framework – allows brands to quantify the impact of new propositions, services and initiatives on loyalty. Linking to business outcomes delivers an expert view on return on investment from new development and implementation.
What drives loyal behaviour in your sector? We’ll show you.
Whether as part of a wider CX research programme, or carried out in isolation, it doesn’t matter. We’ll give you the customer loyalty analysis you need to make meaningful changes. With us, here’s how this works:
Learn about the drivers of customer loyalty in your space. Benchmark your performance against rivals and see what part a more personalised relationship with customers would play.
Quantify impact of new initiatives on attitudinal loyalty. Test different initiatives on a meric that better predicts revenue per customer.
Loyalty initiatives don’t need to be part of reward schemes or loyalty programmes. But where they do, learn more about how your programme actually drives (or doesn’t drive) loyalty amongst customers. Identify what’s working – and what could work better.
This is just the start of an ongoing research programme measuring consumer loyalty. Use the insight to inform predictive techniques and act before it’s too late to improve revenue and advocacy.
Optimise loyalty schemes, provide a more personalised CX, and exceed customer expectations. Learn about what drives loyalty and put processes in place to encourage it.
Maximise the revenue potential of your customer base. Combine the findings with CRM data or other sources, to identify customers at risk of switching, and those needing just a nudge to repurchase.
Differentiate the aspects of your product and service portfolio that influence the ideal buying behaviour. Drive a better business performance. Improve brand advocacy to acquire and retain new loyal customers and boost growth
00:05
Looking to transform your customer experience research into real business results?
At Savanta, we’ve always been passionate about understanding and improving customer and user experiences. But we take experience expertise a step further using our CX framework. A proven tool to drive business outcomes, not just monitor them.
00:25
Most typical CX research focuses on three core building blocks that demonstrate basic satisfaction: quality, value, and sharing. Whilst these are three key pillars of the Savanta CX framework, we also add closeness and magnetism. Aspects that are often overlooked, but which allow you to delve deeper, to more accurately target investment and behaviours that impact commercial targets and act as key indicators of engagement and growth.
00:57
We’ve developed a flexible blueprint that targets key business objectives and easily integrates with existing research. It’s detailed enough to focus on specific product service aspects that influence outcomes like customer retention, acquisition, and revenue growth, beyond a “one size fits all” metric.
01:16
Our framework equips you with vital insights for future performance improvement. This insight can combine our top-tier AI-analytics to provide targeted insight across business units, ensuring marginal gains through every aspect of product service delivery.
01:31
Great customer experience isn’t just about fixing problems, it’s about fostering attitudinal loyalty to drive business outcomes. Find out how to improve your customer’s experiences so they not only come back, but also spend more, and bring more of their friends and family with them. Let us know if you’d like to know more. Get in contact today.
Info.savanta.com/contact-us/cx
"What I like about Savanta is how they make complicated stuff simple. The clarity and practicality they applied to breaking large data sets down to manageable and presentable steering indicators has helped us tremendously in creating a global ROI out of the research."
"Local managers are empowered to use restaurant-level feedback to guide their teams in improving the guest experience and directly drive revenue.”
If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434