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Shaun Austin
Head of Media
02/08/2022
In an omni channel world, understanding the value of content is more important than ever before particularly to stand out and keep audiences coming back for more.
Whilst the advent of Video On Demand (VOD) services has opened up the viewing experiences on offer allowing people to watch whatever they want, wherever and whenever they like scheduled TV still remains the main viewing platform. Channels now have to work harder than ever before to give viewers the content they want.
Download our guide to measuring channel content and value below.
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