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Political market research

In a volatile and difficult-to-predict climate, political market research needs to cut through the Westminster noise to provide insight, analysis and strategy. What’s truly driving the political opinions that influence societal change today?

Chris Hopkins Director Get in touch

The UK has a fascinating and challenging political landscape that demands knowledge and understanding to make better policy, communication and reputation decisions. Political parties. Campaign organisations. Trade Unions. Think Tanks. Political media. We help them all understand public opinions and make better decisions.

If you can better understand what drives people’s political opinions, attitudes and perceptions, you can truly gain an edge and advance your campaigns or cause. Working as specialist political research consultants, our expertise allows us to design, facilitate and analyse research projects for politically minded clients across a variety of methodologies and audiences. If you’re an agency or brand that needs clear recommendations about how to achieve your political aims and objectives, we’ll help you navigate this dynamic landscape.

Our proprietary political research means we can experiment with new political methodologies and advanced techniques to help you keep your finger on the pulse in a fast-moving and ever-changing political world.

How we help

Campaign and policy development

Test policy and campaign hypotheses to develop ideas by understanding which audiences are more receptive.

Fast surveys

Quick-turnaround surveys give you a speedier solution to opinion polling to help you react instantly to new political developments.

Opinion polling

Take a snapshot of public opinion at any given time to understand base-level attitudes and experiences of the public at large or segments of it.

Political brand strategy

Gain a better understanding of your brand’s strengths and weaknesses across policy makers, influencers, the media and the general public.

Voting intention

Understand how – and why – the public may vote at the next election. This has far-reaching implications for brands and agencies.

Case Studies

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Brand Finance

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Nuffield Health

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The Space BetweenFans of women's sports

The Space Between is a specialist sports marketing agency founded to help businesses make the most of today’s disrupted sports landscape, to meaningfully connect with consumers. Women’s sport is both a personal and professional priority for us and core to the values of our agency.

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Sky MediaOptimising advertisement engagement

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CDEI Understanding attitudes to data & AI

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A winning fitness appDriving NPD

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Driving global expansionFinancial services

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M Booth: Vaccine rolloutBrand perceptions

M Booth Health are a global PR agency working with renowned brands.

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Ribbon CommunicationsBrand health tracker

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National pizza franchiseSegment illumination

Our client is one of the largest and most popular national pizza franchises.

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Featured reports
Eco Index 2021: Will the Covid-19 recovery be green?
Following on from last year’s inaugural survey, Savanta’s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see.

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Black Lives Matter Everywhere UK 2021
The truth about what consumers and employees from ethnic minorities expect from the brands they support and the institutions that they work for.

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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434