Youth focused
We’re focused on understanding the needs of Gen Z to offer a clarity that enables you to make better marketing decisions.
Are you creating outstanding products and services to excite and inspire the next generation? If you are, you’ll know it’s not an easy task connecting with younger audiences. Especially when language, trends, opinions and cultural references constantly change. Youth research that’s informed by exclusive tracking data, combined with clear, incisive insight is crucial. Here’s how our team (formerly YouthSight) can help:
Depending on the challenge, we use qualitative and quantitative approaches, drawing on a tailored blend of innovative and classic techniques.
Focus groups, in-depth interviews, ethnographic approaches, surveys (with or without advanced analytics), co-creation workshops, social media monitoring, immersion sessions, online communities, and video insights. We do it all!
Fusing extensive Gen Z trend data, with bespoke research and innovative techniques means your project never starts from zero.
Let’s remove the guesswork. Our culturally and commercially driven youth market research team (formerly YouthSight) will steer your brand to maximise your relationship with younger generations. Give us your toughest Gen Z marketing challenges and we’ll future proof your brand for youth-centered audiences.
We’re focused on understanding the needs of Gen Z to offer a clarity that enables you to make better marketing decisions.
Depending on the challenge, we use qualitative and quantitative approaches, drawing on a tailored blend of innovative and classic techniques.
Focus groups, in-depth interviews, ethnographic approaches, surveys (with or without advanced analytics), co-creation workshops, social media monitoring, immersion sessions, online communities, and video insights. We do it all!
Fusing extensive Gen Z trend data, with bespoke research and innovative techniques means your project never starts from zero.
Learn how to maximise your success with Gen Z audiences by putting their values at the centre of your marketing. Build smarter strategies that meet the demands of the future. Young people different from other generations - they are proud to be part of a generation who are not afraid to stand up for what they believe in. Watch the SnapMe to hear what's driving their ambitions to change the world.
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Proud to be Gen Z
Gen Z are resilient, strong and not afraid to break the mould…
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Person A: What makes me proud to be a young adult today is the fact that our generation is not scared of anything and we don’t really follow the rules and we don’t really listen to anybody saying how we’re supposed to live our lives.
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Person B: It’s the resilience that my generation shows to be brought up in a world that’s growing but at the same time we’re seeing all this nihilism in the world and yet we as a generation are still going, still pushing to make ourselves better people and to make the world a much better place for everyone in it.
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Person C: We adapt to situations, we’re very versatile, we’ve come through a pandemic and we’re resilient because of it.
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This generation are using their voices to drive change
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Person D: We live in a world where especially us the younger generation have an incredible amount of power that we can use to make social changes.
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Person E: We aren’t afraid to stand up for what we believe in. I think that’s become quite apparent over the last couple of years.
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Person F: When you think of issues like the environment, for example, or things like mental health, I think young people nowadays have a good ability to make their voices heard.
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They want to make the world a better place
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Person G: We’re the ones who’ve since we’ve had buying power in the marketplace have said to supermarkets we’re not going to put up with wasteful packaging and wasteful approaches to selling produce and food.
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Person H: What makes me proud to be a young adult today is being part of and seeing the positive changes that could be made by young people who want to move forward and have an impact on the world.
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…and they are breaking barriers by challenging societal norms.
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Person I: A lot of the younger generation are becoming more and more accepting of different people.
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Person J: As a young generation we’ve kind of broken some barriers and perhaps some societal norms and so the fact that we’re kind of shaping and changing people’s perceptions of you know that people are different and people can be unique and like each individual is more respected and accepted for who they are essentially I think that makes me proud that I’m part of that change.
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Find out what this means for the future of your business.
Talk to our youth researchers.
Gen Z is a diverse group that identifies in many ways. Tap into different cultural groups, demographics, and behavioural segments using our sophisticated profiling. Ensure you deliver tailored campaigns, products or services. And reach any type of audience; from niche groups such as students studying a specific course at a particular university, to specific sectors, or the audiences across different social media channels.
Gain more than a snapshot. We look at performance and opinions over time and help create strategies that will futureproof your brand.
Turn insights into actions to make sure your campaigns hit the right notes. What messages resonate with Gen Z? We test and monitor performance to help you deliver the creative campaigns young people love.
We’re all after a little bit more brand love! We can compare performance against a competitive benchmark to discover the truth about what Gen Z values about your brand, your competitor’s brand and where you can improve your commercial impact.
Course suitability is the key factor influencing prospective undergraduates’ choices, as well as applicant communication. Our higher education market research has driven over 100 UK universities to optimise their course and prospectus offer and boost conversion goals, whilst also delivering on course needs, and understanding the motivations and barriers for higher education decision-making.
Unlock growth and drive success – find out how to deliver a brand experience that excites and inspires the next generation of consumers.
Make confident decisions based on real evidence. Find out how young people perceive value, what benefits they rate, and uncover what they’re willing to pay for them.
We empower brands so that you can immerse yourself in youth culture. All our Gen Z market research and trends insights are supported by years of tracking data; delving into what young people care about, where they’re headed and their digital worlds.
Savanta's leading Gen Z insight tracker. A State of the Youth Nation subscription helps brands make better youth market decisions.
Find out moreImprove student attraction and conversion with our subscription trackers and insight.
Find out moreIf you've got just a few quick questions to ask, our youth omnibuses are a fast and cost-effective way to get your answers.
Find out moreDownload the brochure to discover the market research tools we have that will elevate your youth marketing strategy.
Download brochure“The YouthSight (now Savanta) team are great to work with - flexible, responsive and knowledgeable. Their clear and authoritative approach is supported by a willingness to answer our questions and address any concerns. Our work together over the last two years has been a real partnership.”
“The real USP was being able to use a combination of the data from the primary research and YouthSight's (now Savanta) knowledge of young people generally, and their attitudes and behaviour.”
“We chose YouthSight (now Savanta) not only because they're the UK's leading youth research agency, they also have an excellent team of researchers who collaborated with our journalists to ask the questions that we needed answering.”
“YouthSight (now Savanta) are always brilliant to work with: helpful, responsive and efficient. They just get on with it. Global projects can be quite challenging and they really helped to make the project to run more smoothly.”
“The rigour, professionalism, creativity and support from YouthSight (now Savanta) was incredible and the openness to work with other partners in the sector ensured the results were so positive they were presented to senior advisers in No.10, OfS, numerous government departments and gave confidence to four leading UK universities to fun Transform Society for two years.”
“YouthSight’s (now Savanta) research was crucial to the development of our nationwide Student Art Pass. We were delighted with their work and are now delighted with the outcome: a fast-growing scheme helping more and more students discover culture, save money and engage with the arts.”
If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434