Youth market research

00:00
Proud to be Gen Z
Gen Z are resilient, strong and not afraid to break the mold…

00:10
Person A: What makes me proud to be a young adult today is the fact that our generation is not scared of anything and we don’t really follow the rules and we don’t really listen to anybody saying how we’re supposed to live our lives.

00:25
Person B: It’s the resilience that my generation shows to be brought up in a world that’s growing but at the same time we’re seeing all this nihilism in the world and yet we as a generation are still going, still pushing to make ourselves better people and to make the world a much better place for everyone in it.

00:48
Person C: We adapt to situations, we’re very versatile, we’ve come through a pandemic and we’re resilient because of it.

00:57
This generation are using their voices to drive change

01:01
Person D: We live in a world where especially us the younger generation have an incredible amount of power that we can use to make social changes.

01:10
Person E: We aren’t afraid to stand up for what we believe in. I think that’s become quite apparent over the last couple of years.

01:18
Person F: When you think of issues like the environment, for example, or things like mental health, I think young people nowadays have a good ability to make their voices heard.

01:28
They want to make the world a better place

01:30
Person G: We’re the ones who’ve since we’ve had buying power in the marketplace have said to supermarkets we’re not going to put up with wasteful packaging and wasteful approaches to selling produce and food.

01:43
Person H: What makes me proud to be a young adult today is being part of and seeing the positive changes that could be made by young people who want to move forward and have an impact on the world.

01:55
…and they are breaking barriers by challenging societal norms.

02:00
Person I: A lot of the younger generation are becoming more and more accepting of different people.

02:17
Person J: As a young generation we’ve kind of broken some barriers and perhaps some societal norms and so the fact that we’re kind of shaping and changing people’s perceptions of you know that people are different and people can be unique and like each individual is more respected and accepted for who they are essentially I think that makes me proud that I’m part of that change.

02:32
Find out what this means for the future of your business.
Talk to our youth researchers.