Retail brands need to cut through the clutter of research data to uncover those golden nuggets that will improve performance, build sustainable growth and drive businesses forward.
With experience spanning all retail sectors, we have a deep understanding of what drives customer behaviour. Working with leading fashion retailers to leading CPG brands, we provide customer-focused, impactful recommendations.
The store environment. Research and buying online. The omnichannel journey. Whatever the focus, you’ll have direct access to granular data. Data to ensure you stay relevant. It's time to put the customer at the centre of your design process and use retail marketing research to make strategic and tactical decision with confidence. Let’s talk shop!
How we help
Brand positioning and messaging
Rose tinted spectacles won’t help when it comes to developing a brand strategy that’s spot on. Let's clearly identify your brand’s strengths relative to competitors through the eyes of your core audiences. Prioritise areas of strength that are central to your brand’s value proposition with our market research for retail business.
Conversion at the point of sale
To optimise your omnichannel, it’s key to evaluate every customer touchpoint – in-store and online. How are decisions made across the customer journey? What will increase customer satisfaction? Or boost conversion rates? Our behavioural team use ethnographic and implicit approaches to inform your strategies.
Identify your customer’s pain points
Want to know the 100+ pain points customers experience when shopping in store or online? We’ll reveal these irritations and help you understand how they impact your customer experience. Enabling you to prioritise where to focus to improve customer satisfaction.
Targeting and cut-through
How do you know how effective your marketing strategy is? One-off or ongoing, our brand measurement studies provide robust insights to help you determine advertising and message cut-through in a competitive context.
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Get in touch
If you’d like to speak with one of our market research experts right now, please call: +1 (917) 768-2710