Digital Ad Performance research (DAP)

We’ll understand the aims of your ad campaign. Then, we’ll recruit a representative target audience – based on factors such as platform relevance, category interests, and behaviors.

See how respondents navigate and interact with a platform environment. We can simulate any social or media platform to test your campaign. Discover how your target audience would scroll through a live feed and see your ad.

Identify how to optimize your ad based on both reported and behavioral data. We can capture ad visibility, hover time, percent of video played, skip time, and much more. We also ask questions about awareness, intent, recall, brand perceptions, and any bespoke metrics.