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Communications testing research

The world has become inundated with media making it harder for comms to be seen, let alone for key messages to land. Current comms testing solutions are based off old rules of engagement and objectives. Our approach to communications testing research will help you optimize cut through and improve business outcomes.

Our approach

Our world has become more cluttered and louder, making it harder for consumers to sort out what they are being asked to do. It’s no longer the marketer’s responsibility to just do creative and comms work that cuts through, they need to ‘own’ the ability for consumers to get what they are saying.

Ads we are exposed to can run into the thousands on any given day and we need to make a similar number of decisions within this context, so in this context we are prone to make decisions quickly and frequently. We ensure your brand communications research delivers the intended message to the intended person by launching comms without concern for comprehension.

We’ve created three pillars to our Communications Testing research delivering:

  1. Operational excellence at speed: By leveraging our established Savanta Essentials comms and creative testing approach, providing an automated solution.
  2. Consolidating business requirements: Making sure what we develop can cater for comms & creative testing needs across the journey, creating efficiency and consolidating investment.
  3. A flexible & targeted partnership model: A method agnostic solution built on three levels, from quantitative self-serve to providing strategic guidance on comms optimization, depending on comms objective and your need at any point in time.

How it works

Introducing our three leveled approach, flexible to your needs:

KPI Direct

We provide 100% templated to core elements with direct access to your dashboard reporting. Our approach is optimized to be cost effective, time efficient and at scale. By measuring against agreed KPIs, with ability to create specific benchmark scores, you can access broader benchmarks.

Sense Check

Leaner, streamlined approach versus Level 3, with limited comms diagnostics. Designed for quick optimization scenarios

Optimization:

Full assessment of communications, typically with strategic guidance and consultation. Rich and deep diagnostics explaining how well objectives are being met and identify comms elements impacting performance, both positive and negative.

Research benefits

Our communications testing research will provide…

Flexible solutions

We ensure we answer the brand brief, not force fit into some pre existing KPI’s or framework

Clarity in decision making

Delivering clear explanations of what’s working and what’s not, with full strategic debrief and diagnostics.

Underpinned by context

Provide both strategic and tactical examples within the communications that are driving success or getting in the way, both specific or end-to-end across the customer journey.

Creative solutions

Present results in a creative, optimized manner so teams can make the work better; not just red, yellow, or green scorecards.

Research methods

Creative development & testing

Campaign evaluation

Sponsorship evaluation

Content testing

Digital Ad Performance (DAP)

Media strategy

Case studies

Case studies

Samsung Campaign insightCampaign Insight

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Leveraging reputational driversin Education

A world-renowned UK university with a commitment to influence the world. The university's alumni and faculty include numerous heads of state, Nobel laureates, and influential figures in academia and industry.

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Brand measurement

Our client is a provider of a healthcare financial technology. They work with over 500,000 healthcare providers, records 2.5 billion transactions annually, has over 530 integrations with leading software systems, and has over 20 years of experience servicing the healthcare industry.

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Brand stretch for global pain brands

Brand led new product development for equity and cross category growth.

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Brand health measurement

Our client is a national leader in the fight against cancer, supported by over 1.5 million volunteers. They have invested over $5 billion in research since 1946, leading to major advancements in treatment and prevention. It provides vital patient support, including transportation, free lodging, and a 24/7 helpline. Our client educates millions on cancer prevention and early detection through public health campaigns and collaborates globally to address disparities and promote cancer awareness.

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Thought leadership

Our client is the world leader in serving science, and a Fortune 100 enterprise with annual revenue of approximately $40 billion.

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Data-driven Communications

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Pricing & claims strategy

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Oral healthcare Path-to-PurchasePath-to-Purchase

Understanding path to purchase to inform channel and marketing strategies.

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Evaluating the impact of a video platform partnership

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Featured report
Savanta Essentials Communications Testing overview
Our Savanta Essentials Communications testing offer provides an off the shelf solution to enable communications testing at scale, in a time and cost-efficient manner.
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Communications Testing overview
Current comms testing solutions are based off old rules of engagement and objectives.

Download our one page approach to communications testing research to help you optimise cut through and improve business outcomes.
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