Agency & consultancies market research

This is a low-cost solution that’s fast and flexible. With data and insights at the ready to enhance your proposal, we’ll help you maintain a winning streak.

Responding to a tender? Outbound prospecting? Supporting an existing client? BrandVue Essentials incorporates market intelligence trend data on over 2,500 brands across 14 sectors. See how brands are performing across hundreds of metrics over multiple years.

Sharing your approach, forecasts and advice is a powerful way to increase the profile of your brand. Craft compelling thought leadership material that prompts deep thinking by following Savanta’s Seven Rs.

Create an ongoing stream of content about your agency touches on industry or seasonal trends. A great way to keep clients and prospects updated with valuable stats and insights. Our quick quantitative or qualitative offering is a cost-effective way of producing content without breaking the bank.

To stay one step ahead, it’s vital to measure and monitor marketing strategy effectiveness and whether shifting brand perceptions align to long-term goals. It’s all about improving targeting and cut-through. Brand tracking allows you to benchmark your brand’s strength in a competitive context and set targets for brand growth.

Test and refine your marketing campaign in terms of saliency, stand-out, message take-out, impact on brand perceptions and KPIs. Measure the impact your campaigns have had on your overall brand health.

Sometimes you just need a few extra brains to work through a creative concept you’re developing for a client. Data-backed insight can help you refine and adapt your proposed creative and messaging.

Influence attitudes and behaviors with messages and campaigns that perfectly to resonate with target audiences. Gaining emotional engagement is hard. We advise on the messages, formats and channels that will help your clients stand out. We also conduct campaign performance analysis by looking at the cut-through and measuring the impact on brand awareness and desired consumer behavior.

Enhance your current portfolio. Successfully bring new ideas to market. Put customer insight at the heart of your product and concept development. By identifying unmet needs in the market or your product portfolio, we can help guide your product roadmap or facilitate co-creation for customers and prospects.

What’s the most important thing to do before you launch a big campaign for a client? Test your target! Doing this before launch helps optimize and refine creative and messaging for accelerated impact.

What’s the most important thing to do after a launch? Evaluate your client’s end-user! We can help you understand campaign impact ROI and the performance of every element against KPIs. Tools include digital ad-pretesting, campaign optimizer and biometrics to understand emotional impact.

Identify the optimal pricing model for your customers and prospects, the level of price sensitivity, and how adoption will change in response to pricing shifts. Pin-point the specific price-point to maximize returns from client work.

Looking to access global online consumer research panels? Through a combination of owned panels and relationships with market specialists, we can access representative consumers in over 55 markets online, with over 300 profiling data points.

A traditionally tough audience to reach, we use a combination of online panels and bespoke recruitment, alongside old school telephone methodology to reach business professionals who aren’t online.

Access, engage, and understand your clients and prospects through our high-net-worth specialist team. Gain a deeper understanding of how wealthy, high-income earners and affluent audiences act, feel, think, and prioritize.

Access Generation Z with our engaged panel of over 150,000 members. We offer a range of services, including: focus groups, in-depth interviews, ethnographic approaches, surveys, co-creation workshops, social media monitoring, immersion sessions, online communities, and video insights.

Building an accurate and comprehensive picture of the market in which you operate means you can harness big opportunities. We profile key buyers, identify market size – including key segments and growth patterns – and calculate your market share relative to competitors.

Who is your target market, what segments best fit your offer, and how can you access and market to them? We help you reveal the ideal go-to-market propositions for each segment. Find out how best to reach new clients and how to talk to them.