We can give you the what, the how and the why. From sample and weighting, to data processing, to statistics, to management consulting and scripting, and everything in between. Our broad approach enables us to provide a well-rounded view to help you make better decisions.
By bringing clarity to research findings, we add real value; covering the full spectrum of data management. Combining data sets from various internal and external sources, we create predictive models using R, Python and other software to better signal trends and their implications. Our range of analytical tools and technologies provide a full array of data outputs and complex analysis.
Our in-house capabilities enable us to offer a broad range of techniques and benefits
Implicit bias testing and implicit preference testing will help you test emotional associations with a brand or concept to uncover potentially unknown biases.
Choice-based conjoint is a powerful tool to understand how consumer’s choices are affected by product features and pricing.
Need to show how closely brands and variables are related to each other? By providing a visual representation of brand territory, we help you visualize relationships between groups, objects, individuals, and variables.
Create a level playing field by identifying where your brand under or over performs against competitors.
Forecast your sales volume in turbulent or opaque markets, facilitating your sales planning, resource allocation and purchase decision-making.
Key Driver analysis
Using a wide range of regression analyses, measure and understand the underlying reasons that drive KPIs, to improve processes and maximize performance.
Analyze key drivers for sales and market share performance. Model pricing scenarios. Estimate the size of adjacent industries and new opportunities.
Max-diff trade off
Choice modeling, opportunity sizing, cannibalization, and strategic game theory. Identify preference/importance scores for multiple items from brand preferences and product features to advertizing claims.
Quantify and understand price elasticity and price optimization to determine the optimum combination of customer perceived value and price. Complement with views on competitive and substitute pricing models and positions.
Purchase decision making
Map and prioritize decision makers, influencers and purchase drivers in complex purchase funnels. Enable sales teams to target the right stakeholders with the right messages and propositions.
Range Optimisation (TURF)
Assess which combination of products or services will enable you to optimize appeal amongst customers.
Improve customer value in service-based industries (telecoms, insurance, banking and non-banking financial institutions).
Improve sales processes and customer satisfaction by better understanding customer groups and corresponding differences in customer needs.
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If you’d like to speak with one of our experts right now, please call: +1 (917) 768-2710