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Business & professional services market research

Any company providing business and professional services is providing the lifeblood of commerce.

There’s a myriad of partners and suppliers – from raw ingredients and manufacturing capabilities to enterprise software and advisory services.

To understand the business and professional services industry with precision B2B market research, is to understand how the world works!

Here’s how we can help:

Our approach

Customers don’t buy business and professional services rationally.

Decision makers don’t compile a list of all providers, conduct an extensive evaluation of their technical capabilities, and then select the one they deem will generate the best ROI. In fact, decision makers within organizations are just as irrational, emotional and impulsive as any other human! They’re heavily influenced by branding, marketing and recommendations. They’re often far more interested in what a solution means for them personally, rather than what it means for their business. Once we appreciate this, business to business market research can open the door to creating products, services and campaigns that truly propel growth.

We have extensive access to business decision makers. It’s the bread and butter of any research agency worth its salt. What sets us apart is our experience in engaging internal teams – from frustrated marketers to protective account owners. Our experienced B2B market research team knows just how to interact with time-scarce, guarded business decision-makers (and their PAs!). To elicit what they truly think and how they really behave is priceless.

We deliver research findings with grounded and contextualized recommendations that resonate with leadership teams.

How we help

Understand your target market

Map-out how and why businesses buy solutions. What triggers the need? Who’s involved? What matters to them? Where do they look? And who do they trust?

Develop compelling products and services

From identifying unmet needs and co-creating new solutions, to testing and refining existing late-stage concepts, we can supercharge the success of your next product or service.

Enhance your branding

Where is your brand is now and where do you want to take it? We help you align internal and external perceptions. Attractive, achievable and ownable. It’s where you want your brand to be. Track progress, optimize initiatives, build business cases, and course correct.

Optimise marketing communications

Are you relevant to your audiences? Do your messages resonate? We can develop, test and optimize marketing communications to capture attention within your target market. Craft compelling thought leadership material that prompts deep thinking by following Savanta’s Seven Rs.

Case studies

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Global expansionBrand Health

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M Booth: Vaccine rolloutBrand perceptions

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Ribbon CommunicationsBrand health tracker

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NestaThe public perception of innovation

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Premier FarnellDelivery service optimisation

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PegasystemsFuture of Work thought leadership

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Automotive manufacturerUnderstanding the customer journey for electric vehicles

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Strategy Consulting firm

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VerizonThought leadership led with insight

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Matchtech GroupMaintaining the house of brands

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REXELSparking a new buying process

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Savanta did a fantastic job in getting to understand a complex set of audiences and delivered well-thought through, relevant and actionable findings. We asked them to present to our senior team, who were delighted with the outputs. We’d be more than happy to recommend them to anyone looking to gain thorough insights into their wider market.

BGF Digital Marketing Lead

Savanta designed and executed a listening process for Nominet that allowed us to understand in detail the views and concerns of our member organisations. This was a considerable challenge due to the diversity of members and the desire to ensure everybody had an opportunity to feed into the process even though we have varying levels of member engagement and do not hold contact details and permissions for all members. Most importantly, Savanta delivered the independence and professionalism required to ensure views were represented fairly and accurately and that the leadership team at Nominet were able to engage with the process and understand the feedback received. I would not hesitate to recommend Savanta for stakeholder and membership research.

Nominet Market Analyst

We’ve partnered with Savanta to ideate, design and conduct thought leadership studies exploring topics from the Future of Work to the technologies driving Customer Experience revolutions. I know I can rely on Savanta to constructively challenge our thinking, design and deliver great research, and extract powerful, hard-hitting insights from the data. The results have been impactful with one report alone delivering 13X more than our average long-form content downloads. I have no hesitation in recommending Savanta.

Pegasystems Director, Global Brand Marketing

Savanta have been a valued research partner to Heathrow since 2015, delivering research among a wide range of public and stakeholder audiences. We greatly value the flexibility and agility they bring, which allows us to respond to fast-changing organisational requirements. Savanta’s insights inform our organisational strategy and help us to plan for the future with confidence.

Heathrow Senior Research & Insights Manager
Featured reports
Delivering successful thought leadership
In an increasingly crowded marketplace, a successful thought leadership programme is a powerful tool to increase the profile of your brand.

Download our report now.
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Technology and the future of work post-pandemic
Venquis and Savanta surveyed senior business technology leaders in UK and Europe. We pick through the noise to identify the long-term trends. How has the dust settled, and will it stay that way?

Download the report below to find out.
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Black Lives Matter Americas 2022: Re-energizing the conversation
In the Summer of 2020, we launched our first Black Lives Matter report, surveying 1,500 employed Americans to see how the movement had impacted their experience in the workplace.

Download the report below.
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Knowledge center

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Consumer Brands

A full range of fieldwork and audience access solutions

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B2B Brands

A full range of fieldwork and audience access solutions

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Public & Social

A full range of fieldwork and audience access solutions

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Agencies & Consultancies

A full range of fieldwork and audience access solutions

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Get in touch

If you’d like to speak with one of our experts right now, please call: +1 (917) 768-2710