Communication effectiveness & optimization

“The biometric research allowed us to go beyond scene-by-scene engagement to truly uncover key differences in relevancy and effectiveness of the two films to measure emotional connection and deeper engagement. We were delighted to be a partner in this UK “first” in advertising research.”

“Savanta consistently provide actionable insights that allow us to meaningfully improve the output of our communications, whether that’s by making small changes to a specific ad, or highlighting key areas of opportunity for brands to unlock their true potential. Unlike many other research agencies, they don’t settle at diagnostics, instead going deeper to truly analyse the causes behind scores."

"As a not-for-profit organisation, every pound counts, so it’s absolutely vital we get the most out of our ads to maximise their impact, with the media budget available. We already had a strong ad but what I found really useful about the approach was knowing which elements were working harder for us and why, and which parts less so – all of which helped inform what changes were required to really cut-through. This gave me confidence to air the ad going forwards but also informed our cut downs. As a result we achieved impressive business outcomes with strong Golden Quarter results.”

"Savanta were a joy to work with on an important evaluation project for one of our sponsorship properties. Through a clear and compelling debrief, they demonstrated how the partnership was working to drive improvements in brand perceptions. Most importantly, they were able to separate this impact from an above-the-line campaign which was running at the same time. This use of campaign optimiser (to understand the contribution of the different media channels) was a real eye-opener for us. Now we had evidence on how these creative campaigns - aimed at hard-to-reach audiences - were working (and working well). This has ensured the debrief has a life beyond the original partnership. The team worked hard to suggest recommendations for how we improve the partnership for next year – and some of these ideas are already being worked on. Overall, it was a great piece of work, which has had real impact in the business – thank you."