Discover who your luxury customers are, what makes them tick and what their attitudes to luxury are. Find out how best to reach them and how to talk to them. And identify how this differs across different markets, lifestyles, ages, and types of luxury goods and services.
Measure the success of your marketing by establishing and tracking the brand funnel of awareness, sentiment, reputation, associations, and consideration within competitive context.
The luxury consumer isn’t just going to fall into your lap. Gain insights with our luxury research around brand purpose, positioning, and imaging, particularly at the intersections of luxury, quality, heritage, and sustainability with our brand strategy solutions.
From inspiration and research, through to the final transaction across online and in-store channels. Our talented team can measure luxury experience rituals across multiple touchpoints.
Test and refine your marketing campaign in terms of saliency, stand-out, message take-out, impact on brand perceptions and KPIs with luxury consumers and our high-net-worth individuals market research.
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