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Embracing Artificial Intelligence

12/06/2023 - by Lisa Fourie

In the research and insights space, embracing and utilizing Artificial Intelligence (AI) is not merely advantageous, it has become essential for maintaining relevance and competitiveness. At Savanta, we are dedicated to harnessing the power of AI for our own operations and our clients. As we get ready to unveil our latest AI-powered tools, we invite you to stay tuned and keep an eye on our progress.

Interrogating user experience to improve data quality

12/04/2023 - by Tania Findlay

Get set for 2024: fit growth into your budget

12/01/2023

Agencies & Consultancies

How to consult with local residents and businesses?

03/30/2022 - by Olly Wright

Agencies & Consultancies

Business confidence in the winter quarter: A Northern Irish perspective

06/09/2022 - by Sue Lewis

Agencies & Consultancies | Consumer Brands | Public & Social | Youth

Brands in the metaverse: sizing up the opportunity

10/21/2023 - by Dr Nick Baker

Reputation and Resolutions: marketing to future millionaires

12/01/2023 - by David Barks

Unlock the potential of the future affluent in wealth and investment management. Discover how BrandVue Wealth provides unparalleled insight into this critical demographic, helping you shape your brand strategy, foster relationships, and secure your position in the comprehensive understanding of the affluent market.

Consumer Brands | Customer Experience | Fashion & Beauty | Retail

Tech-driven efficiency vs a human touch in customer experience

12/01/2023

Customer experience scores are on the decline, with many brands reporting a year-over-year decrease. Building customer loyalty has become increasingly challenging with increasing pressure on brands to deliver impactful experiences within economic constraints. While digital transformation has been embraced by most brands, advanced technologies don’t always guarantee better customer experience.

Public & Social | Thought leadership | Transport

Enhancing the passenger experience: the key to success in the transport industry

12/01/2023 - by Steve King

For digital sake

12/01/2023 - by Holli Preston

Agencies & Consultancies | B2B Brands | Business & Professional Services (B2B) | Financial Services

Business Tracker Europe: Willkommen, Bienvenue!

11/22/2023 - by Olly Warren

Brand performance | BrandVue | Business & Professional Services (B2B) | Eating & Drinking | Youth

Our strong, stable relationship with Mexican food

11/21/2023 - by Andrew Trudeau

What is the objective of concept testing research?

11/20/2023 - by Will Blackett

Agencies & Consultancies | B2B Brands | BrandVue | Financial Services | HNWI

The UK’s Most Loved Financial Services Brands 2023

11/20/2023 - by Stephen Palmer

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Featured Report

Consumer Compass Q3 2023

We’ve been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of consumers across Europe.

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Our approach to B2B Customer Satisfaction & Loyalty research

In an increasingly complex and competitive marketplace with demanding customers and diverse players and competitors, a successful customer satisfaction and loyalty programme is a powerful tool to optimise your offering for a better customer experience and overall market performance.

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Consumer Compass (Q1 2023)

We’ve been tracking the mood of consumers since 2019 to uncover their spending habits, attitudes and behaviours.

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Grocery Eye (Q1 2023): healthy eating

Available now – the new Grocery Eye report on supporting healthy eating. Download your copy here.

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BrandVue’s Most Loved Drinks Brands 2022

Savanta’s latest report reveals the UK’s most loved drinks brands of 2022 – with performance rankings from across all major alcoholic and non-alcoholic categories.

Download the report below.

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BrandVue’s Most Loved FMCG Brands 2022

Savanta’s latest report reveals the UK’s most loved FMCG brands of 2022 – with performance rankings from across all major categories.

Download the report below.

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News

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Savanta welcomes Explorer Research

12/04/2023

Savanta are delighted to announce their latest acquisition, Explorer Research, a North American-based shopper insights agency specializing in path-to-purchase, planogram, packaging and shopper experience research.

Market Research Society (MRS) Operations Awards 2023

09/29/2023

We are excited to announce that we have been highly commended for the Best Data Solution for our work with Samsung at this year’s Market Research Society (MRS) Operations Award.