Market research has always sold one thing above everything else: the truth – the ability to walk into a boardroom and say, with confidence, this is what your customers actually think.
That claim is now under pressure.
Undoubtedly, the trends that surfaced in 2025 are maturing fast and those who adapt early will gain a decisive edge. So, here are the four key trends every researcher and marketer should be ready for in 2026.
Make the most of your remaining 2025 budget with four high-impact research ideas that deliver actionable insights and set your business up for a stronger 2026.
We’ve canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We’ve used the results to bring together a list of the top 100 brands they love in 2021.
Download the report below.
Savanta’s latest report is based on the findings from 2,000 UK consumers, revealing the world of opportunities brands have to get involved in the metaverse
Download the report below.
By BrandVue: Savanta’s market intelligence and decision-making platform.
As you explore our report, you’ll uncover a league table of the Top 100 Most Loved brands, insight into how the top performers secured their spots, the biggest risers and fallers across the leaderboard, and much more.
We’ve been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of consumers across Europe.
In an increasingly complex and competitive marketplace with demanding customers and diverse players and competitors, a successful customer satisfaction and loyalty programme is a powerful tool to optimise your offering for a better customer experience and overall market performance.
We’ve been tracking the mood of consumers since 2019 to uncover their spending habits, attitudes and behaviours.
Savanta’s free consumer research platform combines the power of AI with emotional intelligence, giving clients faster, more affordable access to insights they can trust.
Good luck to Nikki Lavoie and Dr Nick Baker who have been nominated for the Insight250 Legends Awards. Vote today at: https://insight250.com/legends-ballot
The margin of error shows the level of accuracy that a random sample of a given population has. Contact us to find out more about how we can help.
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