Knowledge center

In an era marked by the cost-of-living crisis and the advent of generative AI, corporate reputation has emerged as a beacon guiding businesses through uncharted waters. A strong reputation is no longer just a component of brand equity—it is a lifeline for companies striving for resilience in the face of economic headwinds and a rapidly evolving technological landscape.

In today’s intensely competitive healthcare landscape, adopting a patient-centered approach is of paramount importance. To achieve this, patient satisfaction surveys are used by organizations across the healthcare sector to improve their understanding of how well they’re meeting patient needs and demands.

Surveys are useful tools to support healthcare providers in increasing patient loyalty and word-of-mouth referrals. Patient surveys are also a great way to assess performance and highlight any areas for improvement.

Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across the United Kingdom.

The North American company already works with a number of major global FMCG and retail companies, and will be able to “offer a consistent approach to clients across the world” due to the expansion.

Data insights consultancy Savanta has launched a new cutting-edge customer experience (CX) framework to help companies more accurately drive revenue growth, as part of its burgeoning ‘Experience’ portfolio.