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How do pharmaceutical companies use market research?

04/18/2024

Pharmaceutical companies use market research to collect and analyse data about the pharmaceutical industry. This includes evaluating drug market size, patient demographics, competitive analysis, pricing strategies, and pharmaceutical sales trends. The research also covers building an understanding of prescribing habits, patient experiences with medications, and emerging drug development trends.

Navigate new horizons: Ignite uncharted inspiration with TrendVue

04/12/2024 - by Josephine Hansom

Public & Social | Public Sector

What is public sector market research?

04/09/2024

What is the main purpose of data collection?

09/20/2023 - by Dr Nick Baker

Agencies & Consultancies | Consumer Brands | Public & Social | Youth

One in three young males have a positive view of Andrew Tate

06/08/2023 - by Josephine Hansom

Agencies & Consultancies

How to consult with local residents and businesses?

03/30/2022 - by Olly Wright

Financial Services

What is financial services market research?

04/09/2024

Financial services market research refers to the systematic gathering, recording, and analysis of quantitative and qualitative data about issues related to the financial services sector.

Advertising in a recession

04/02/2024 - by Paul Baker

In February, the UK entered a technical recession, with GDP figures showing the economy contracting by 0.3% in Q4 2023. This will have major implications for policymakers, consumers and businesses.

Aspirational Brand Love: the seductive art of creating an emotional connection

04/02/2024

What is the meaning of healthcare market research?

04/01/2024

Healthy options – navigating the healthy-eating landscape

03/28/2024 - by Louisa Moore

Navigating the echo chamber: Brands, bias, and social moments

03/15/2024 - by Marni Hirschorn

Fashion & Beauty

What is fashion and beauty industry market research?

03/14/2024

Energy, Water & Utilities

What is oil, gas, & utilities market research for companies?

03/14/2024

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Featured Report

Consumer Compass Q3 2023

We’ve been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of consumers across Europe.

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Our approach to B2B Customer Satisfaction & Loyalty research

In an increasingly complex and competitive marketplace with demanding customers and diverse players and competitors, a successful customer satisfaction and loyalty programme is a powerful tool to optimise your offering for a better customer experience and overall market performance.

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Consumer Compass (Q1 2023)

We’ve been tracking the mood of consumers since 2019 to uncover their spending habits, attitudes and behaviours.

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Grocery Eye (Q1 2023): healthy eating

Available now – the new Grocery Eye report on supporting healthy eating. Download your copy here.

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BrandVue’s Most Loved Drinks Brands 2022

Savanta’s latest report reveals the UK’s most loved drinks brands of 2022 – with performance rankings from across all major alcoholic and non-alcoholic categories.

Download the report below.

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BrandVue’s Most Loved FMCG Brands 2022

Savanta’s latest report reveals the UK’s most loved FMCG brands of 2022 – with performance rankings from across all major categories.

Download the report below.

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News

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Savanta launches cutting-edge customer experience framework

02/13/2024

Data insights consultancy Savanta has launched a new cutting-edge customer experience (CX) framework to help companies more accurately drive revenue growth, as part of its burgeoning ‘Experience’ portfolio.

Review of 2023: Standout trends – cost of living and ‘ripflation’

12/21/2023

Dr. Nick Baker, Chief Research Officer, alongside a host of research leads, shares his expert opinions to kick off Research Live’s end of year series.