Customer & audience market segmentation

They say the customer is always right. And, certainly, the importance of achieving high satisfaction levels and providing a quality service can’t be under-estimated.

To reach these heights, you must first understand your different customer types – how their needs differ, and which ones present the best commercial potential. Our customer and target market segmentation research will help you achieve this. Whether it's a consumer segmentation or b2b segmentation we deliver customer and audience segmentations that will be understood across the business, from sales to finance.

Our consumer segmentation analysis will help you answer burning questions, including:

• Who are your different customers in terms of behaviours, motivations, attitudes, and needs? Which ones should you target? What is the size of the opportunity?
• Which behaviours make them unique opportunities – or not? What challenges and frustrations do they encounter?
• Why are customers behaving that way? How do current offerings meet their needs? Does white space exist?