Identifying your segmentation requirements
Running stakeholder workshops lets us scope out who will use the segmentation research and how. It also gives us hypotheses to test and helps you secure internal buy-in or support for the project.
How we help
Informing and inspiring brands to make better decisions
Combining deep sector expertise with local knowledge to provide you with a deep understanding of your industry.
Data at your fingertips. Instant intelligence about your market, brand & customers.
A study of consumer passion and brand devotion.
Are you ready to move your thinking or your business forward?
A successful market segmentation spreads throughout your organisation and delivers commercial value, supporting your growth, expansion, cost efficiency and revenue protection goals.
They say the customer is always right. And, certainly, the importance of achieving high satisfaction levels and providing a quality service can’t be under-estimated.
To reach these heights, you must first understand your different customer types – how their needs differ, and which ones present the best commercial potential. Segmentation research will help you achieve this. We deliver an audience segmentation that will be understood across the business, from sales to finance. We help you answer burning questions, including:
We believe successful segmentation targeting and positioning work always pulls commercially impactful levers for your business. We use a bespoke approach tailored to your objectives. Step-by-step, here’s how we do it:
Running stakeholder workshops lets us scope out who will use the segmentation research and how. It also gives us hypotheses to test and helps you secure internal buy-in or support for the project.
Learn all you need to know about your customers’ behaviours and attitudes. We’ll run qualitative focus groups or in-depth interviews and analyse social media, to provide colour around the statistics.
Get robust behavioural and attitudinal data from an extensive list of questions shaped by the previous steps. We recruit the sample and host the quantitative survey on our proprietary platform.
We use a range of techniques, including cluster analysis and factor analysis, to create a customer segmentation that answers your key questions.
We'll deliver an audience segmentation that will be understood across the business, from sales to finance.
Grasp the commercial opportunity for each segment through segment profiling with extended pen portraits, as well as identifying and sizing opportunities.
Deliver strategies and content that hold relevancy, consistency, and value for customers – now and in the future.
Make an impact. We’ll work with you to align insights to actions, activating new audience segmentation through media strategies, marketing, and development activities.
Optimise marketing strategies and content that drive advocacy, convert action into sales, and ultimately underpin business growth.
"The survey showed us that our clients were true advocates for us and would be very willing to refer us to industry colleagues, but that we needed to formalise this process more. The research programme has definitely provided additional tools to help us communicate our strengths, as well as enhancing relationships with existing clients.”
If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434