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Financial services market research

Digital disruption. Fierce competition. Open banking. Challenger propositions. There’s been a revolution in the financial services sector.

But lots of things remain the same; including the need to improve customer engagement, retention and – most importantly – build trust. How do you do this? With solid and secure financial services market research. No risks. All the opportunities.

Stephen Palmer EVP, Financial Services Get in touch

It’s really all about making better decisions about your brands. In a competitive market, when the stakes are this high, our team of award-winning financial services research experts can help.

Bringing consumer and business understanding and insight, we answer your burning questions and inform better decision-making. Whether it’s the effectiveness of your communication, the strength of your services and proposition, how positive your customer relationships are – our work will inspire your future strategy.

Our analysis offers a holistic understanding, blending qualitative and quantitative primary research with customer and other data. We’re all about combining research know-how with detailed sector knowledge to deliver actionable results.

Whether you’re in retail, business and private banking, credit cards and payments, insurance, pensions, savings, investments, and mortgages, the insights from our financial industry market research will help you better serve your customers.

How we help

Audience understanding and segmentation

Who are your target market, how do they invest and bank, what segments best fit your offer, and how can you access and market to them?

Market intelligence

Our financial services market research and banking market research investigates investor sentiment, market trends, product use and penetration, and channel trends. Invaluable!

Brand and reputation performance

Measure the success of your marketing through the brand funnel of awareness, sentiment, reputation, associations, and consideration.

Client retention and NPS

How do you improve share of wallet? By measuring key client KPIs and analysing the findings. And then using those insights to adapt and evolve.

Proposition development

Test and develop brand, service, and product enhancements such as digital UX, advice pricing, or credit card features.

Case studies

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Global insurance providerBrand awareness

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Canada LifeProposition development

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Blenheim ChalcotProposition development

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UK BankingCommunications with impact

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Global Banking GroupUnderstanding brand positioning

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"We valued Savanta’s work to help us further understand mid-corporate clients. Their true understanding of the commercial lines insurance market played through in the interviews and as a result they could really get to the heart of customer’s needs when it comes to purchasing insurance. We used the interview video clips in our management meetings and they really brought the findings to life.  The debrief was strong and was tied back to our business aims. Our team would consider Savanta again for B2B work given their sound business acumen and research skills."

Allianz Insurance Daryl Thompson, Insight & Customer Experience Consultant

"The survey showed us that our clients were true advocates for us and would be very willing to refer us to industry colleagues, but that we needed to formalise this process more. The research programme has definitely provided additional tools to help us communicate our strengths, as well as enhancing relationships with existing clients.”

JLT Jo Poucher

"We think of Savanta as an insight partner and an extended part of our team. Savanta is closely involved in our customer strategy and planning, helping us to better understand our customers’ needs. They consistently provide high quality research – from tracking studies to mystery shopping to creative testing, and across a variety of methodologies and approaches."


"Between the focus groups and the quantitative research Savanta didn’t simply provide us with the data and the numbers; they offered genuine strategic thought behind the data in terms of how we could take those results and act on them. We were keen to categorise and segment our pool of prospects and we have been successfully able to do that with Savanta’s findings. That helps us enormously in our marketing approach – we know, for instance, the prospects whom there is very little point in trying to appeal to, and we know where we have a chance.”

Moneycorp Rupert Bedell


MarketVue gives financial services brands detailed insights into the behaviours, perceptions and experiences of business customers. It incorporates:

  • MarketVue Business Confidence (MVBC): Based on a continuous survey of over 3,500 financial decision makers in UK businesses per quarter and over 10 years of historical data, MVBC is a highly reliable and detailed monitor of economic health. Find out more
  • MarketVue Business Banking (MVBB): A highly trusted and truly essential management and monitoring tool, MVBB understands the behaviours, perceptions and experiences of business banking customers, with comprehensive reliable market research insight, supported by years of historical data. Find out more

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Featured reports
Eco Index 2021: Will the Covid-19 recovery be green?
Following on from last year’s inaugural survey, Savanta’s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see.

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BBLs & CBILs – the aftermath
When do you expect to start paying back your BBL/CBIL?

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The Top 100 Most Loved Financial Services Brands 2021
Savanta's BrandVue Financial Services report reveals the UK’s most loved financial services brands of 2021 - with performance rankings from across all major categories.

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MarketVue: Business Banking Survey
Based on a continuous survey of 15,000 financial decision makers in UK businesses and 10 years of historical data, MarketVue Business Banking is a highly reliable and detailed monitor of how banks are perceived by business customers.

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Business banking during a global pandemic How have banks performed?
Business banking during a global pandemic - How have banks performed? We explore the changing business customer needs and how the business world feels banks have responded and serviced them during this difficult time.

Download our free report below.
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Knowledge centre

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12 June 2024

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434