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Research methods

From the traditional to the cutting-edge, Savanta’s market research methods offer everything you need to achieve your goals. With the perfect combination of solid data, sector expertise and smart technology, we can give you the insights you need for swift, accurate decision making.

Our approach

Gathering the data is one thing – and quite frankly it’s easy to become inundated by stats and metrics – but often the challenge is analysing it accurately. How do you use what you’ve discovered to make better decisions, build customer relationships, improve sales, target cost savings, and boost profitability?

We use a range of bespoke smart market research methods, including the very latest behavioural approaches and a suite of analytical techniques. From optimising products or measuring communication effectiveness, to improving customer experience and driving conversion. Whatever your needs, we can help you drive change, using the right types of research methods for your objectives.

We will be your trusted partner – conducting tailored, full breadth research projects. From design to execution, we’ll inform and inspire you – whether you want a small qualitative study or a large-scale multi-country quantitative programme. We work with you to help you achieve your research and business aims.

Research benefits

Whatever your needs, we can help you drive change, using the right types of research methods for your objectives.

Understanding audiences

Win more share of pocket from competitors. Identify key demographics and behaviours including household, employment, sector, interests, media, online or social, and advertising.

Tracking brand performance

Prove business value to internal and external stakeholders. Measure awareness, familiarity, advantage, brand status, affinity, open image associations, and stated image associations.

Improving acquisition

Find out what your prospects want and where they’re shopping. Identify the adoption pyramid and explore consideration, preference, rejection, image drivers, and product awareness.

Maintaining customer retention

Understand how and what customers think about you and where you stand out. We'll identify penetration, frequency, NPS, in-store satisfaction, online satisfaction, and more.

Maximising market intelligence

Track and share your great work. Identify product usage, penetration growth, channel trends, use of aggregators, and consumer trends.

Boosting marketing performance

Demonstrate the value of your media spend through positive buzz, advertising awareness, and spontaneous awareness.

Research methods









Case studies

Sky MediaOptimising advertisement engagement

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Nuffield HealthAward-winning brand strategy

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ACCAAppeal of accountancy

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Art FundShaping promotion models

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PegasystemsThought leadership

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Featured Report
Predicting innovation trends through Behaviour Change Modelling (BCM)
How do you build knowledge to identify, define and prioritise innovation to maximise commercial potential?

Download our guide to Behavior Change Modelling that can give you that direction.
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Category Development & Risk Index: Informing investment decisions & minimising risk
Our guide to measuring market potential and help understand how developed a behaviour is, to inform NPD and category investment decision-making

Download it free below.
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Knowledge centre

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Attitudes & Usage | Brand Development & Strategy | Brand performance | Communication Effectiveness & Optimisation | Consumer Brands | Customer Experience | Data collection & analysis | Health & Wellbeing | Market understanding & opportunity | Pharma | Product & service development | Research Methods

How do pharmaceutical companies use market research?

18 April 2024
Agencies & Consultancies | Automotive | B2B Brands | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Eating & Drinking | Education | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | HNWI | Luxury | Media | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | TrendVue | Wealth Management | Youth | Youth

Navigate new horizons: Ignite uncharted inspiration with TrendVue

12 April 2024 - by Josephine Hansom

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434