In the FMCG category, true innovation is on the rise.
Brands previously caught in a cycle of adapting their existing offering for existing customers, or simply trying to drive down price, are innovating to embrace new audiences; and no, it’s not simply vegan start-ups experiencing success. Moreover, in an everevolving landscape, retailers increasingly appear to be open to diversifying their offer.
So how do you build knowledge to identify, define and prioritise innovation to maximise commercial potential?
Download our guide below to find out.