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Predicting innovation trends

Behaviour Change Modelling (BCM)

How do you build knowledge to identify, define and prioritise innovation to maximise commercial potential?

Download our guide to Behavior Change Modelling that can give you that direction.

Will Blackett EVP, Consumer 28/04/2022

In the fmcg category, true innovation is on the rise.

Brands previously caught in a cycle of adapting their existing offering for existing customers, or simply trying to drive down price, are innovating to embrace new audiences; and no, it’s not simply vegan start-ups experiencing success. Moreover, in an everevolving landscape, retailers increasingly appear to be open to diversifying their offer.

So how do you build knowledge to identify, define and prioritise innovation to maximise commercial potential?

Download our guide below to find out.

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Concept test | Concept testing | Consumer Brands | Early launch performance monitor | Eating & Drinking | Fashion & Beauty | FMCG | Health & Wellbeing | Ideation & concept development | Pricing strategy | Product & service development | Product testing | Range optimisation | Retail | Volumetrics & Forecasting

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Behavior Change Modelling summary

18/02/2021 - by Will Blackett