What’s the right channel and message fit for your product? How are competitors doing it? Which pain points should you address? We’ll find the insights you need to inform your communications.
Innovation and digital disruption are driving change across the marketing and media landscape. It’s impact on how brands optimize communications and how audiences access them is huge. Without research, it’s tough to identify the best way to use your marketing spend and showcase your media strategy’s success stories.
That’s where we can help. We provide in-depth analysis and actionable insights, to help you influence audience reactions and responses to your communications. Find out how to fully exploit your brand’s potential by measuring advertising effectiveness, partnerships, and sponsorships. Our evidence-based approach reveals how to hone a truly effective communications strategy that’s optimized for activation. We leverage our extensive experience in campaign development, testing, and evaluation. Whether it’s TV advertising effectiveness, the effectiveness of online advertising, radio advertising effectiveness, or print we have it covered.
The result? The foundations to make insight-led marketing decisions that ensure your campaigns achieve the best results.
See how effective your marketing or advertising materials are. Get the customer feedback and recommendations you need to optimize them, so they’re sure to land well after launch.
Track the ROI of your campaigns by measuring their impact over time. Overall, by segment, by market… you name it.
You’ll have the evidence you need to demonstrate success, or make changes to future campaign strategies.
Targeting your campaigns
Ensure your campaigns are reaching your target audience, through the right channels, at the right time.
Positioning your brand
Make sure your creative conveys messages effectively and positions the brand to your target audience as intended.
Achieving creative cut-through
Develop advertising or marketing communications capable of engaging emotionally with your target market. Cut through the noise. Create empathy. Drive action.
Measuring KPIs and brand metrics
Identify campaign impact on a range of criteria, including brand image and purchase intent.
Measuring campaign impact
Maximize ROI by identifying and focusing on the campaign elements that have the biggest impact.
“The biometric research allowed us to go beyond scene-by-scene engagement to truly uncover key differences in relevancy and effectiveness of the two films to measure emotional connection and deeper engagement. We were delighted to be a partner in this UK “first” in advertising research.”
“Savanta consistently provide actionable insights that allow us to meaningfully improve the output of our communications, whether that’s by making small changes to a specific ad, or highlighting key areas of opportunity for brands to unlock their true potential. Unlike many other research agencies, they don’t settle at diagnostics, instead going deeper to truly analyse the causes behind scores."
"As a not-for-profit organisation, every pound counts, so it’s absolutely vital we get the most out of our ads to maximise their impact, with the media budget available. We already had a strong ad but what I found really useful about the approach was knowing which elements were working harder for us and why, and which parts less so – all of which helped inform what changes were required to really cut-through. This gave me confidence to air the ad going forwards but also informed our cut downs. As a result we achieved impressive business outcomes with strong Golden Quarter results.”
"Savanta were a joy to work with on an important evaluation project for one of our sponsorship properties. Through a clear and compelling debrief, they demonstrated how the partnership was working to drive improvements in brand perceptions. Most importantly, they were able to separate this impact from an above-the-line campaign which was running at the same time. This use of campaign optimiser (to understand the contribution of the different media channels) was a real eye-opener for us. Now we had evidence on how these creative campaigns - aimed at hard-to-reach audiences - were working (and working well). This has ensured the debrief has a life beyond the original partnership. The team worked hard to suggest recommendations for how we improve the partnership for next year – and some of these ideas are already being worked on. Overall, it was a great piece of work, which has had real impact in the business – thank you."
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