Understanding stakeholders & employees

Understand what your employees think and what key stakeholders expect from you. Future-proof your business with stakeholder engagement market research and find out how to respond.

Our approach

The pace of change is faster than ever. It’s disrupting and challenging the way markets, businesses, and people operate. It’s critical for your business to understand its reputation, employee experiences, and stakeholder perceptions. These insights should inform your strategy.

We have a wealth of experience designing stakeholder engagement analysis and employee research programs to meet your needs. There is no one-size-fits-all approach to understanding employee attitudes, stakeholder views, and business reputation. Therefore, every research project we run is bespoke. Our research has helped FTSE 100 companies develop their employee engagement strategy.

We create reputational baselines for measuring stakeholder engagement over time. We uncover the attitudes of investors and the wider stakeholder world, using insights and data to determine how to navigate or respond to a crisis.

Research benefits

Generating stakeholder buy-in

When you integrate stakeholder views into your organizational strategy, it creates an opportunity to build more buy-in about your direction of travel – the research process itself is an engagement exercise.

Understanding stakeholders

Improve engagement and organizational performance by understanding stakeholders' perceptions. Explore the views, needs, and behaviors of this influential audience.

Informing decision-making

Know what’s important to your key stakeholders. Learn how they may respond to organizational shifts or actions. Then, proceed with confidence in your strategy.

Identifying issues

Our research helps you scan the horizon for future issues before they escalate. Be alert to threats and mitigate them or their impact.

Understanding your world

We immerse ourselves to explore your business’ existing knowledge, key hypotheses, and target audience profiles. We work with you to map out the stakeholder universe.

Designing a program that’s fit for purpose

Rest assured that our objective-led research design will answer your key questions, while using the most appropriate approach for the audience. Our stakeholder engagement market research uses the utmost professionalism.

Delivering impactful results

Put the findings into action. Research program are only valuable when the findings can inform change. Our reports clearly articulate the insights and implications.

Future-proofing your organization

Track stakeholder engagement and reputation progress over time. Monitoring is a continuous process – any research we design delivers against current objectives, but is also reusable in future years.

Research methods

Employee research

Thought leadership

Featured report

UK Grocery Eye Q1 2024 report

Available to read and download - the 2024 Q1 Grocery Eye report. Discover the role of healthy eating in a cost of living crisis context and how it shapes food and drinks purchase decisions. Explore health cues and who they matter to. Download the full report here, today.

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Consumer confidence across Europe – are we turning the corner?

Our latest consumer compass report tracks confidence across markets on a quarterly basis throughout the year, with the latest wave offering insight into the first three months of 2024. We have uncovered three key themes emerging from the Q1 data which will help brands plan for the needs of consumers throughout 2024 and beyond

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Why should a brand care about dupes?

Knowing how to navigate dupe culture is becoming more crucial than ever. Dupes aren’t going anywhere. Whether it’s fashion house repurposing each others styles, or 2000’s fashion magazines showing you how you can get Kate Moss’s Glastonbury look for less, dupes have always had a place.

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The future of Gen Z: world in a click

Our third instalment in our eBook series is here - and it's going to elevate your perspective on AI to new heights.

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Business Deposits: Do NI Businesses behave differently to their GB Counterparts

In Q4 2023, we asked NI businesses with a turnover of up to £1billion: ‘what effect has recent increases in interest rates had on your usage of business savings accounts over the past year?’ We explore how businesses in Northern Ireland can leverage the emerging opportunities in business deposits. Drawing on Savanta's MarketVue Business Banking tracker, we delve into the usage of savings accounts and the potential for banks to capitalise in this new economic climate. Read and download the report below.

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37 Questions: answered

At Savanta, we believe clarity is key, and highly value our clients' understanding of our processes. In a crowded market where online sample providers vary in experience and credentials, picking the right panel can be a bit of a puzzle: it takes time and effort to sort through it all.

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Harnessing the power of humanity

In an age of AI, our attention is turning towards human intricacies more than ever before. Human qualities like empathy and judgement will remain unparalleled, and the future of work will be revolutionised by Gen Z's emphasis on gaining a greater quality of life. What does this mean for the future? Download the eBook to read the full story.

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Navigating the path to a greener future: a financial services sustainability report

A financial services sustainability series report.

Download the full free report today and explore how to succeed when it comes to sustainability.

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From Digital Natives to AI Pioneers

How will the AI revolution shape the future of Gen Z and impact their careers, personal lives, and the way they interact with brands? Download our eBook to find out!

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The UK’s Most Loved Financial Services Brands 2023

This year's #1 brand finds its way into consumers' daily lives, in a seamless - and often unnoticeable - way. The subconscious top-of-mind presence that results from this undeniably contributes to its continued success. But is this a consequence of the ubiquitous nature of payment platforms or is there a deeper, more intrinsic factor at play?

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