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Understanding stakeholders & employees

Understand what your employees think and what key stakeholders expect from you. Future-proof your business with stakeholder engagement market research and find out how to respond.

Our approach

The pace of change is faster than ever. It’s disrupting and challenging the way markets, businesses, and people operate. It’s critical for your business to understand its reputation, employee experiences, and stakeholder perceptions. These insights should inform your strategy.

We have a wealth of experience designing stakeholder engagement analysis and employee research programs to meet your needs. There is no one-size-fits-all approach to understanding employee attitudes, stakeholder views, and business reputation. Therefore, every research project we run is bespoke. Our research has helped FTSE 100 companies develop their employee engagement strategy.

We create reputational baselines for measuring stakeholder engagement over time. We uncover the attitudes of investors and the wider stakeholder world, using insights and data to determine how to navigate or respond to a crisis.

Research benefits

Generating stakeholder buy-in

When you integrate stakeholder views into your organizational strategy, it creates an opportunity to build more buy-in about your direction of travel – the research process itself is an engagement exercise.

Understanding stakeholders

Improve engagement and organizational performance by understanding stakeholders' perceptions. Explore the views, needs, and behaviors of this influential audience.

Informing decision-making

Know what’s important to your key stakeholders. Learn how they may respond to organizational shifts or actions. Then, proceed with confidence in your strategy.

Identifying issues

Our research helps you scan the horizon for future issues before they escalate. Be alert to threats and mitigate them or their impact.


Understanding your world

We immerse ourselves to explore your business’ existing knowledge, key hypotheses, and target audience profiles. We work with you to map out the stakeholder universe.


Designing a program that’s fit for purpose

Rest assured that our objective-led research design will answer your key questions, while using the most appropriate approach for the audience. Our stakeholder engagement market research uses the utmost professionalism.


Delivering impactful results

Put the findings into action. Research program are only valuable when the findings can inform change. Our reports clearly articulate the insights and implications.


Future-proofing your organization

Track stakeholder engagement and reputation progress over time. Monitoring is a continuous process – any research we design delivers against current objectives, but is also reusable in future years.

Research methods

Employee research

Employee research

Thought leadership

Thought leadership

Featured report
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The financial services industry has been through a digital revolution over the past decade, led by the implementation of open banking. The usage and reliability of AI, to underpin financial decision-making and customer service solutions, have both increased dramatically and these trends look set to continue. Download our new report below, to discover how you can stay ahead in this new landscape.
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Ogres to angels: banks have a chance to shine
There remains much cynicism about the banking sector but there is an opportunity (based around support) for banks to help repair customer trust shortfall.
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Consumer Compass (Q1 2023)
We've been tracking the mood of consumers since 2019 to uncover their spending habits, attitudes and behaviours.
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Macmillan, Cancer Research UK, and Dogs Trust are UK’s most loved charities
Each year Savanta’s Most Loved Charity Brands report shines a light on charities that are capturing the hearts of UK supporters.
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Grocery Eye (Q1 2023): healthy eating
Available now - the new Grocery Eye report on supporting healthy eating. Download your copy here.
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Youth Practice Question Time: drinking & socializing
Did you miss our recent Youth Practice Question Time event? Don't worry, we have you covered. Here, you can download the full report, which includes a summary of topics discussed and the themes emerging from the Gen Z panel discussions.
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Sustainability-related research: 10 things to consider
Brands are under more scrutiny than ever when it comes to sustainability and taking the 'right' action is not always simple. Research can be the linchpin of your sustainability strategy, so getting it right could be your make-or-break moment.
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Sustainability Segmentation: how marketers can turn good intentions into green buying behaviors
Our latest report helps brands overcome the many roadblocks to a sustainable future - through the power of audience insight. As the impacts of climate change grow more extreme, we all know the imperative for sustainable behaviors to be adopted across society, particularly when it comes to consumer choices.
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BrandVue’s Most Loved Eating Out Brands 2022
Welcome to BrandVue’s Most Loved Eating Out Brands 2022 – a recognition and celebration of the most emotively connected Eating Out brands in 2022, brought to you by Savanta.

Within this report, we reveal America’s most loved Eating Out brands – with performance rankings from across all major categories – Asian, burger, cafés & bakery, chicken, family style, frozen desserts, Italian or pizza, Mexican, sandwich, speciality.

Download the report below.
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Social media marketing (episode 3)
Gen Z use social media in a very different way compared to their Millennial predecessors. Gone are the days of chasing likes or finding the best backdrop, and social media marketers need to adapt their strategies if they want to achieve cut-through with young audiences. 
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Get in touch

If you’d like to speak with one of our experts right now, please call: +1 (917) 768-2710