Understanding stakeholders & employees

Understand what your employees think and what key stakeholders expect from you. Future-proof your business with stakeholder engagement market research and find out how to respond.

Our approach

The pace of change is faster than ever. It’s disrupting and challenging the way markets, businesses, and people operate. It’s critical for your business to understand its reputation, employee experiences, and stakeholder perceptions. These insights should inform your strategy.

We have a wealth of experience designing stakeholder engagement analysis and employee research programs to meet your needs. There is no one-size-fits-all approach to understanding employee attitudes, stakeholder views, and business reputation. Therefore, every research project we run is bespoke. Our research has helped FTSE 100 companies develop their employee engagement strategy.

We create reputational baselines for measuring stakeholder engagement over time. We uncover the attitudes of investors and the wider stakeholder world, using insights and data to determine how to navigate or respond to a crisis.

Research benefits

Generating stakeholder buy-in

When you integrate stakeholder views into your organizational strategy, it creates an opportunity to build more buy-in about your direction of travel – the research process itself is an engagement exercise.

Understanding stakeholders

Improve engagement and organizational performance by understanding stakeholders' perceptions. Explore the views, needs, and behaviors of this influential audience.

Informing decision-making

Know what’s important to your key stakeholders. Learn how they may respond to organizational shifts or actions. Then, proceed with confidence in your strategy.

Identifying issues

Our research helps you scan the horizon for future issues before they escalate. Be alert to threats and mitigate them or their impact.

Understanding your world

We immerse ourselves to explore your business’ existing knowledge, key hypotheses, and target audience profiles. We work with you to map out the stakeholder universe.

Designing a program that’s fit for purpose

Rest assured that our objective-led research design will answer your key questions, while using the most appropriate approach for the audience. Our stakeholder engagement market research uses the utmost professionalism.

Delivering impactful results

Put the findings into action. Research program are only valuable when the findings can inform change. Our reports clearly articulate the insights and implications.

Future-proofing your organization

Track stakeholder engagement and reputation progress over time. Monitoring is a continuous process – any research we design delivers against current objectives, but is also reusable in future years.

Research methods

Employee research

Thought leadership

Featured report

From Digital Natives to AI Pioneers

How will the AI revolution shape the future of Gen Z and impact their careers, personal lives, and the way they interact with brands? Download our eBook to find out!

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The UK’s Most Loved Financial Services Brands 2023

This year's #1 brand finds its way into consumers' daily lives, in a seamless - and often unnoticeable - way. The subconscious top-of-mind presence that results from this undeniably contributes to its continued success. But is this a consequence of the ubiquitous nature of payment platforms or is there a deeper, more intrinsic factor at play?

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Consumer Compass Q3 2023

We've been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of consumers across Europe.

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Brands in the metaverse: sizing up the opportunity

Our latest global study is is founded on the responses of more than 7,000 consumers across the US, UK, and Europe, and dives into the world of opportunities available for brands to get involved in the metaverse.

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Grocery Eye Q3: from price-focused to sustainability-driven

Available to read and download - the 2023 Q3 Grocery Eye report. Discover how grocery shoppers are reprioritising their shopping habits and shifting their focus from prices to sustainability. Is this a universal trend or do individual preferences play a role? Download the full report here, today.

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America's Most Loved Eating Out Brands 2023

Welcome to BrandVue's Most Loved Eating Out Brands 2023 - a look at the most adored and embraced dining brands across the US.

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Global Gaming Report 2023

Our latest study is informed by the opinions of 12,000+ adults across seven core markets: Canada, France, Germany, Netherlands, Spain, UK and USA.

Discover the trends and opportunities in the gaming industry today, with our brand-new Gaming Report.

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Understanding bias, discrimination, and its impact on society

Welcome to our 2023 DE&I report, investigating the views and lived experiences of 5,000 people from the US, UK, France, Sweden, Germany, and the Netherlands to identify where the issues lie, how they impact behavior, and what progress is being made to increase diversity, equity, and inclusion.

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The UK's Most Loved FMCG Brands 2023

The consumer insight is drawn from the opinions of more than 65,000 consumers, through Savanta’s market intelligence platform, BrandVue FMCG: the largest and most comprehensive brand, audience, and customer tracking engine in the market.

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Buy-now-pay-later (BNPL): do FCA regulations help or hinder BNPL schemes

The use of Buy Now Pay Later (BNPL) for both online and in-store purchase payments is steadily increasing, especially with brands clearly promoting this as a benefit in order to drive revenue. This, however, is increasing in tandem with stricter regulations imposed by the FCA on providers to promote sensible spending behaviours.

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