API development

Do more with your data

Do more with your data. It’s not the data you collect, it’s what you do with it that counts. Our API will help you pull metrics from Savanta dashboards into your own reporting systems.

Our approach

The AllVue API is a data feed that is always on and accessible. You can access data in CSV format to be used in broader applications or fed into a data warehouse.

Our API has been developed in two forms:

Our Survey Response API gives you daily respondent level data – perfect for adding into a data warehouse, pairing with other data sets, and running your own analysis on the imported data set. While all the time you can view calculated metrics in your Savanta dashboards.
Our Calculated Metric API gives you pre-calculated and weighted results - as per your reports or dashboards. This API is used to accurately report the calculated, weighted data from our AllVue platform with other KPIs in your internal systems.

Our APIs have different benefits; pick the one that best fits your needs. Our APIs are designed to be accessed from a program or service, so rather than user login details, all requests are sent with an API Key. Our Savanta Data Open API 3 specification may be useful in generating code to call these APIs or integrating with other tools. Find out more about our API development.

Access the API

Once you have an account with us, we will issue you a key that you can use as a bearer token in your requests.

Receive daily updates

The data in the API is updated each day. Depending on the average type you are looking at in the Calculated Metric API, you may not see the most recent week, month, quarter, or year until the period is complete.

Apply your own filters

Currently the data cannot be filtered, which means you can apply your own filters to metrics, by using the Survey Response API and recreating the metrics that would be in your reports.

Fair use

We have no strict rate limit on the API, but we do have a fair use policy – our servers are robust, but if you are looking to use large data sets, we recommend you store data in you own database to avoid repeat pulling of data sets.

Research benefits

Each of our APIs provide a range of benefits depending on your needs:

Accurately report data

Our Calculated Metric API will accurately report the calculated, weighted data you see in our AllVue platform with other KPIs you have from suppliers in your internal systems.

Pull metrics from dashboards

Our Calculated Metric API allows you to pull metrics into your own reporting system. For example, you can measure the effectiveness of offline marketing efforts with metrics that measure if campaigns have had the impact you expected.

Provide data at an individual level

Our Survey Response API provides all the data, by individual respondents, from a survey and metadata to interpret the responses. It does not return results for calculated metrics seen in Savanta dashboards.

Create custom aggregations

Our Survey Response API is invaluable for custom results aggregation; combining raw data from our surveys with your own data sources to produce enriched analytics. It can also be used to present survey data in business information solutions or to interrogate survey responses.

Other research methods

Technology

Platforms

API development

Data analysis and visualization

Audience expertise

B2B

Engage with decision makers. Key to the success of business to business (B2B) engagement is high quality target audience research.

Consumer

High quality data is at the heart of great decision making. We ensure you’re researching the consumer market in a way that’s on-brand and engaging.

HNWI

Considering their spend and potential, the High-net-worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Access precious insights into this small but diverse group.

Higher education

From applicants to students and graduates and an unsurpassed youth and student research panel,
we provide target audience research for further and higher education specialist audiences.

Youth

It’s easy to homogenise the youth of today. Diverse, culturally aware and tech savvy, we help you expose the diverse interests and opinions of the younger generation.

Case Studies

Evaluating the impact of a video platform partnership

Learn More

Powering Growth with BrandVueIdentifying key drivers of success

Our client is a premium, Bistro-style restaurant chain. Using BrandVue data, they wanted to identify the key drivers of demand for their brand versus competitors and highlight opportunity areas for future growth.

Learn More

Measuring brand reputation

Learn More

Connecting sales data to BrandVue Eating Out metricsStrategy Research

Our client, a high-street quick service restaurant, wanted to establish a link between sales data and BrandVue metrics to see which correlation was the strongest, to know which levers to pull to drive growth.

Learn More

Maximising applicant conversion

Learn More

Mid-Corporate Insurance ResearchUnderstanding the customer-broker-insurer relationship

Learn More

Using Eco Segments to develop financial services / products

As the government aims to achieve Net Zero carbon emissions, our client wanted to gauge consumer sentiment towards energy efficiency in housing. By establishing interest in green financial products and services and the factors influencing them, the client aimed to develop green products and services to meet consumer needs in the face of climate change, the rising energy costs and cost of living, and government legislation.

Learn More

Exploring adviser understanding

Our client needed to explore whether advisers understood new FCA rules and check adviser satisfaction with their proposition.

Learn More

Defining the optimal digital-only Business Banking propositionOnline quant research using implicit conjoint modelling

Learn More

Optimising Investment Communications with Professionals

Our client specializes in financial advice and offers insurance and investment products for doctors, dentists, and teachers. The client wanted to build on previous research to test whether their reports and policies were engaging and fit for purpose, (i.e., outline the objectives of the business). In addition to this, they wanted to gauge current and potential investors’ knowledge levels on risk and sustainable investing, and how this impacts their decisions around investing.

Learn More

Featured Report

Consumer confidence across Europe – are we turning the corner?

Our latest consumer compass report tracks confidence across markets on a quarterly basis throughout the year, with the latest wave offering insight into the first three months of 2024. We have uncovered three key themes emerging from the Q1 data which will help brands plan for the needs of consumers throughout 2024 and beyond

Learn More

Why should a brand care about dupes?

Knowing how to navigate dupe culture is becoming more crucial than ever. Dupes aren’t going anywhere. Whether it’s fashion house repurposing each others styles, or 2000’s fashion magazines showing you how you can get Kate Moss’s Glastonbury look for less, dupes have always had a place.

Learn More

The future of Gen Z: world in a click

Our third instalment in our eBook series is here - and it's going to elevate your perspective on AI to new heights.

Learn More

Business Deposits: Do NI Businesses behave differently to their GB Counterparts

In Q4 2023, we asked NI businesses with a turnover of up to £1billion: ‘what effect has recent increases in interest rates had on your usage of business savings accounts over the past year?’ We explore how businesses in Northern Ireland can leverage the emerging opportunities in business deposits. Drawing on Savanta's MarketVue Business Banking tracker, we delve into the usage of savings accounts and the potential for banks to capitalise in this new economic climate. Read and download the report below.

Learn More

37 Questions: answered

At Savanta, we believe clarity is key, and highly value our clients' understanding of our processes. In a crowded market where online sample providers vary in experience and credentials, picking the right panel can be a bit of a puzzle: it takes time and effort to sort through it all.

Learn More

Harnessing the power of humanity

In an age of AI, our attention is turning towards human intricacies more than ever before. Human qualities like empathy and judgement will remain unparalleled, and the future of work will be revolutionised by Gen Z's emphasis on gaining a greater quality of life. What does this mean for the future? Download the eBook to read the full story.

Learn More

Navigating the path to a greener future: a financial services sustainability report

A financial services sustainability series report.

Download the full free report today and explore how to succeed when it comes to sustainability.

Learn More

From Digital Natives to AI Pioneers

How will the AI revolution shape the future of Gen Z and impact their careers, personal lives, and the way they interact with brands? Download our eBook to find out!

Learn More

The UK’s Most Loved Financial Services Brands 2023

This year's #1 brand finds its way into consumers' daily lives, in a seamless - and often unnoticeable - way. The subconscious top-of-mind presence that results from this undeniably contributes to its continued success. But is this a consequence of the ubiquitous nature of payment platforms or is there a deeper, more intrinsic factor at play?

Learn More

Consumer Compass Q3 2023

We've been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of consumers across Europe.

Learn More

Get in touch

If you’d like to speak with one of our market research experts right now, please call: +1 (917) 768-2710

API development

Do more with your data

Our approach