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Market understanding & opportunity

Reach more customers and grow your market share. Learn more about your target audience and competitors, with market opportunity research.

Our approach

The social and economic insecurity we’re experiencing today means you need to take decisive, evidence-based action. In a world defined by discontinuity, the winners and losers will be those able to make rapid transformation.

Need insights to inform your strategy? Want to know how you compare to competitors? Unsure of your brand’s direction? With our approach, you’ll optimize your business and marketing strategies. We’ll support your market understanding – helping you to assess audience reach, evaluate the competition, and better identify opportunities.

Retain value, relevance, and consistency for your customers now – and in the long-term, by navigating transitional uncertainty and capitalizing on opportunities.

Research benefits

We’ll support your market understanding – helping you to assess audience reach, evaluate the competition, and better identify opportunities.

Calibrating product launches

Is there an appetite for new products or services? We'll quantify customer segments and potential sales.

Generating benchmarks

Develop a detailed understanding of your brand, its products, and its services compared to the competition.

Mitigating risk

Does your brand resonate with its target audience? Should you shift its positioning? Understand brand’s perceptions to optimize strategy.

Supporting business growth

How does powerful data underpin business growth? By creating marketing strategies that are optimized. Campaigns that drive advocacy. And compelling messages that convert action into sales.

Understanding your market

Recalibrate your understanding of customers and the market. Identify threats and opportunities – inform your future strategy.

Research methods

Market sizing & trends

Market sizing & trends

Attitudes & usage

Attitudes & usage

Audience/market segmentation

Audience/market segmentation

CDEI Understanding public attitudes towards data and AI

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NestaThe public perception of innovation

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UK Insurance Company

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NATSFuelling a change

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"The survey showed us that our clients were true advocates for us and would be very willing to refer us to industry colleagues, but that we needed to formalise this process more. The research programme has definitely provided additional tools to help us communicate our strengths, as well as enhancing relationships with existing clients.”

JLT

"The Savanta team were a pleasure to work with on this project: creative, collaborative and enthusiastic. The deliverables were excellent – both in their ease of understanding but also the quality of analysis and presentation and therefore the usability by the business. The findings continue to be used which is the ultimate testament."

NHBC

"Any business needs to outpace its competitors and accelerate delivery of insights which can be used to grow performance and value. Virtually all customer-facing initiatives have been formed using this unique approach to customer tracking and subsequent performance analysis. The member trackers have given us an invaluable tool for assessing what our customers actually want, not what we think they want.”

Fitness First
Featured Report
Global Gaming Report 2023
Our latest study is informed by the opinions of 12,000+ adults across seven core markets: Canada, France, Germany, Netherlands, Spain, UK and USA.

Discover the trends and opportunities in the gaming industry today, with our brand-new Gaming Report.
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Understanding bias, discrimination, and its impact on society
Welcome to our 2023 DE&I report, investigating the views and lived experiences of 5,000 people from the US, UK, France, Sweden, Germany, and the Netherlands to identify where the issues lie, how they impact behavior, and what progress is being made to increase diversity, equity, and inclusion.
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The UK's Most Loved FMCG Brands 2023
The consumer insight is drawn from the opinions of more than 65,000 consumers, through Savanta’s market intelligence platform, BrandVue FMCG: the largest and most comprehensive brand, audience, and customer tracking engine in the market.
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Buy-now-pay-later (BNPL): do FCA regulations help or hinder BNPL schemes
The use of Buy Now Pay Later (BNPL) for both online and in-store purchase payments is steadily increasing, especially with brands clearly promoting this as a benefit in order to drive revenue. This, however, is increasing in tandem with stricter regulations imposed by the FCA on providers to promote sensible spending behaviours.
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Corporate reputation: have banks recovered from the sins of their past?
Since the global financial crisis of 2008 banks have taken steps to restore trust and improve their corporate reputation. Within our new report we reveal the latest data from MarketVue Business Banking to uncover how consumer perceptions have shifted.
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Planning for in-season success 2023
It’s never too early to think about Christmas! But for marketers, category managers and activation teams, understanding when the tipping point occurs is critical to a successful in-season campaign.

Download our free guide below to discover tips for successful in season planning and learn more about how we can help.
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Savanta Essentials Communications Testing overview
Our Savanta Essentials Communications testing offer provides an off the shelf solution to enable communications testing at scale, in a time and cost-efficient manner.
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Communications Testing overview
Current comms testing solutions are based off old rules of engagement and objectives.

Download our one page approach to communications testing research to help you optimise cut through and improve business outcomes.
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BrandVue’s Most Loved Drinks Brands 2023
Using BrandVue Drinks – Savanta’s daily brand tracking tool – our latest report includes analysis from our experts on what brands can learn from the results and where the sector is heading.
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Market trends for restaurants and eating out
Using data from our insight tracking tools, we reveal the latest sector insights and trends for brands operating in the dining and eating out space. Find out what your consumers are thinking, how they're behaving and how your competitors are responding. Read the full report below.
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If you’d like to speak with one of our market research experts right now, please call: +1 (917) 768-2710