Skip to Content
Get in touch

Market understanding & opportunity

Reach more customers and grow your market share. Learn more about your target audience and competitors, with market opportunity research.

Our approach

The social and economic insecurity we’re experiencing today means you need to take decisive, evidence-based action. In a world defined by discontinuity, the winners and losers will be those able to make rapid transformation.

Need insights to inform your strategy? Want to know how you compare to competitors? Unsure of your brand’s direction? With our approach, you’ll optimise your business and marketing strategies. We’ll support your market understanding – helping you to assess audience reach, evaluate the competition, and better identify opportunities.

Retain value, relevance, and consistency for your customers now – and in the long-term, by navigating transitional uncertainty and capitalising on opportunities.

Research benefits

We’ll support your market understanding – helping you to assess audience reach, evaluate the competition, and better identify opportunities.

Calibrating product launches

Is there an appetite for new products or services? We'll quantify customer segments and potential sales.

Generating benchmarks

Develop a detailed understanding of your brand, its products, and its services compared to the competition.

Mitigating risk

Does your brand resonate with its target audience? Should you shift its positioning? Understand brand’s perceptions to optimise strategy.

Supporting business growth

How does powerful data underpin business growth? By creating marketing strategies that are optimised. Campaigns that drive advocacy. And compelling messages that convert action into sales.

Understanding your market

Recalibrate your understanding of customers and the market. Identify threats and opportunities – inform your future strategy.

Research methods

Market sizing & trends

Market sizing & trends

Volumetrics & forecasting

Volumetrics & forecasting

Usage & attitudes

Usage & attitudes

Audience/market segmentation

Audience/market segmentation

CDEIUnderstanding attitudes to data & AI

Learn More

NestaPerception of innovation

Learn More

NHBCLiterature development

Learn More

UK Insurance CompanySimplifying brand literature

Learn More

NATSFuelling a change

Learn More

"The survey showed us that our clients were true advocates for us and would be very willing to refer us to industry colleagues, but that we needed to formalise this process more. The research programme has definitely provided additional tools to help us communicate our strengths, as well as enhancing relationships with existing clients.”

JLT

"The Savanta team were a pleasure to work with on this project: creative, collaborative and enthusiastic. The deliverables were excellent – both in their ease of understanding but also the quality of analysis and presentation and therefore the usability by the business. The findings continue to be used which is the ultimate testament."

NHBC

"Any business needs to outpace its competitors and accelerate delivery of insights which can be used to grow performance and value. Virtually all customer-facing initiatives have been formed using this unique approach to customer tracking and subsequent performance analysis. The member trackers have given us an invaluable tool for assessing what our customers actually want, not what we think they want.”

Fitness First
Featured Report
User eXperience: has Financial Services got the digital UX factor?
The financial services industry has been through a digital revolution over the past decade, led by the implementation of open banking. The usage and reliability of AI, to underpin financial decision-making and customer service solutions, have both increased dramatically and these trends look set to continue. Download our new report below, to discover how you can stay ahead in this new landscape.
Learn More
Savanta Essentials: Consumer Duty
Provide your clients with comms that are FCA compliant with our brand-new 'Savanta Essentials: Consumer Duty' research solution.
Learn More
Ogres to angels: banks have a chance to shine
There remains much cynicism about the banking sector but there is an opportunity (based around support) for banks to help repair customer trust shortfall.
Learn More
Macmillan, Cancer Research UK, and Dogs Trust are UK’s most loved charities
Each year Savanta’s Most Loved Charity Brands report shines a light on charities that are capturing the hearts of UK supporters.
Learn More
Grocery Eye (Q1 2023): healthy eating
Available now - the new Grocery Eye report on supporting healthy eating. Download your copy here.
Learn More
Savanta Gender Pay Gap Report 2022
Equal pay, is the legal obligation under the Equality Act 2010 that requires employers to give men and women equal pay if they are employed to do the same work.
Learn More
Online payment security
Concern over online payment security is ever-increasing with the rise of e-commerce and digital transactions. In this report, we reveal who is at risk and who is most concerned about online fraud.
Learn More
Sustainability-related research: 10 things to consider
Brands are under more scrutiny than ever when it comes to sustainability and taking the 'right' action is not always simple. Research can be the linchpin of your sustainability strategy, so getting it right could be your make-or-break moment.
Learn More
UK Consumer Compass (Q1 2023)
We've been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of UK consumers.
Learn More
Youth Practice Question Time: drinking & socialising
Did you miss our recent Youth Practice Question Time event? Don't worry, we have you covered. Here, you can download the full report, which includes a summary of topics discussed and the themes emerging from the Gen Z panel discussions.
Learn More

Knowledge centre

View all
Explore

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434