Market understanding & opportunity

Reach more customers and grow your market share. Learn more about your target audience and competitors, with market opportunity research.

Our approach

The social and economic insecurity we’re experiencing today means you need to take decisive, evidence-based action. In a world defined by discontinuity, the winners and losers will be those able to make rapid transformation.

Need insights to inform your strategy? Want to know how you compare to competitors? Unsure of your brand’s direction? With our approach, you’ll optimise your business and marketing strategies. We’ll support your market understanding – helping you to assess audience reach, evaluate the competition, and better identify opportunities.

Retain value, relevance, and consistency for your customers now – and in the long-term, by navigating transitional uncertainty and capitalising on opportunities.

Research benefits

We’ll support your market understanding – helping you to assess audience reach, evaluate the competition, and better identify opportunities.

Calibrating product launches

Is there an appetite for new products or services? We'll quantify customer segments and potential sales.

Generating benchmarks

Develop a detailed understanding of your brand, its products, and its services compared to the competition.

Mitigating risk

Does your brand resonate with its target audience? Should you shift its positioning? Understand brand’s perceptions to optimise strategy.

Supporting business growth

How does powerful data underpin business growth? By creating marketing strategies that are optimised. Campaigns that drive advocacy. And compelling messages that convert action into sales.

Understanding your market

Recalibrate your understanding of customers and the market. Identify threats and opportunities – inform your future strategy.

Research methods

Market sizing & trends

Volumetrics & forecasting

Usage & attitudes

Audience/market segmentation

CDEI Understanding attitudes to data & AI

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NestaThe public perception of innovation

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NHBC

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UK Insurance Company

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NATSFuelling a change

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"The survey showed us that our clients were true advocates for us and would be very willing to refer us to industry colleagues, but that we needed to formalise this process more. The research programme has definitely provided additional tools to help us communicate our strengths, as well as enhancing relationships with existing clients.”

JLT

"The Savanta team were a pleasure to work with on this project: creative, collaborative and enthusiastic. The deliverables were excellent – both in their ease of understanding but also the quality of analysis and presentation and therefore the usability by the business. The findings continue to be used which is the ultimate testament."

NHBC

"Any business needs to outpace its competitors and accelerate delivery of insights which can be used to grow performance and value. Virtually all customer-facing initiatives have been formed using this unique approach to customer tracking and subsequent performance analysis. The member trackers have given us an invaluable tool for assessing what our customers actually want, not what we think they want.”

Fitness First

Featured Report

Sustainability Segmentation: how marketers can turn good intentions into green buying behaviours

Our latest report helps brands overcome the many roadblocks to a sustainable future - through the power of audience insight. As the impacts of climate change grow more extreme, we all know the imperative for sustainable behaviours to be adopted across society, particularly when it comes to consumer choices

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BrandVue’s Most Loved Travel & Transport Brands 2022

Savanta's latest report reveals the UK’s most loved travel & transport brands of 2022 - with performance rankings from across all major categories.

Download the report below.

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BrandVue’s Most Loved Financial Services Brands 2022

Savanta's latest report reveals the UK’s most loved financial services brands of 2022 - with performance rankings from across all major categories.

Download the report below.

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Social media marketing (episode 3)

Gen Z use social media in a very different way compared to their Millennial predecessors. Gone are the days of chasing likes or finding the best backdrop, and social media marketers need to adapt their strategies if they want to achieve cut-through with young audiences.

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How Gen Z will change the world (vol.3)

Gen Z are changing the world. They are challenging stereotypes, questioning behaviour and effecting change. Our eBook series uncovers the key themes that brands need to know.

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BrandVue’s Most Loved Eating Out Brands 2022

Savanta's latest report reveals the UK’s most loved eating out brands of 2022 - with performance rankings from across all major categories.

Download the report below.

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The fast fashion paradox and the second hand solution

Download this eBook and gain key insights into Gen Z's moral dilemma around purchasing fast fashion: does their love of fast fashion conflict with their desire to save the planet?

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Banking on the next generation eBook

How is Gen Z currently using and managing their money? What will this look like in the future? How can your brand respond to the changing financial landscape? Download the eBook to find out.

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