B2B & B2C Market Research Company

Brand Equity

Driving brand equity in a digital-first world

In today’s rapidly evolving marketplace, brands operate in a more expansive and complex environment.

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Unlock the secrets to powerful packaging design

Discover how to develop a research roadmap that aligns to the key principles of great packaging design.

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The Grocery Eye Q3 2024

The Grocery Eye is a quarterly report tracking attitudes and behaviours in the grocery sector, helping our clients to better understand their market and audiences.

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The UX Digital Divide

Discover how digital-first strategies may be excluding key consumer groups, particularly in the financial sector.

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Brand Equity

Pack Optimisation

The Grocery Eye Q3 2024

The UX Digital Divide report

Make Better Decisions.

Savanta is a data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology and high-impact consulting.

How we help

Inspiring

Agencies & consultancies

From agencies to the consultancy world, we help you differentiate your offering, perfect your pitches, win more business, and grow your own, and your clients' brands.

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Inspiring

B2B brands

With a myriad of partners and suppliers we ensure you create products, services and campaigns that truly propel business growth.

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Inspiring

Consumer brands

Helping you navigate consumer needs, behaviours and attitudes to optimise the marketing mix and ensure your brand is set up for success in an ever-changing world.

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Inspiring

Public & third sector

Whether it’s the general public, policy makers or key stakeholders, we inform policy decision making and communication strategies to deepen the understanding of your target audiences.

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Services & products

Research & consulting

Illuminating your world with smart techniques, sector expertise, intelligent mindsets and business acumen.

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Audience & panels

Providing you with simple access to a global market audience, with unrivalled costs and speed.

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Data collection & analytics

Delivering a full range of fieldwork data collection and analysis services to fit your needs.

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Products & technology

Delivering instant intelligence about your market, brand and customers.

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Brands we work with

Case studies

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Supporting the strategic repositioning of a major international art brand

Together, we brought the best of both worlds: Savanta’s rigorous fieldwork and analytical depth, and Ryse’s direct access to industry stakeholders, deep data engineering, and strategic growth lens. It’s a partnership we draw on to deliver smart, actionable insights.

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Defining the target audience for a fashion brand

As part of a brand refresh, a womenswear retailer wanted to uncover their target customer within the wider market context

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Streamlining experience researchWithin the agile innovation process

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Domestic appliancesCategory & brand understanding

Providing in-depth consumer research in order to drive NPD and in-market opportunities, brand strength and positioning, and consumer targeting.

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Global insurance proposition for businesses

Our client needed to understand mid-market commercial businesses across their territories to redevelop their insurance and risk management proposition

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Understanding customer needs in financial products

Our client wanted to understand consumers’ core concerns and needs when choosing financial products, in particular protection, investments, pensions and equity release and which one are genuine drivers of brand choice.

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Global brand health monitor

The wealth management (WM) arm of a major global banking group needed to understand its brand position among HNWIs across key markets.

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Samsung - Campaign insight

Understand campaign ROI

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Leveraging reputational driversin Education

A world-renowned university with a commitment to influence the world. The university's alumni and faculty include numerous heads of state, Nobel laureates, and influential figures in academia and industry.

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Brand measurement

Our client is a provider of a healthcare financial technology. They work with over 500,000 healthcare providers, records 2.5 billion transactions annually, has over 530 integrations with leading software systems, and has over 20 years of experience servicing the healthcare industry.

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BrandVue

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance.

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MarketVue

MarketVue gives financial services brands detailed insights into the behaviours, perceptions and experiences of business customers.

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MillionaireVue

MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

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Savanta Essentials

Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

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Savanta Business Essentials

Providing a modular suite of research products offering a low cost, high value alternative to traditional business research and insights.

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Featured Report

Consumer Compass Europe: Q3 2025

Brands’ success during periods of economic instability depends on their understanding of today’s consumers – and how they’ll behave tomorrow.

Savanta’s Consumer Compass Report, based on a study of 3,500 European consumers across seven countries, explores how consumers feel about the world around them and their spending habits.

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Business Confidence Northern Ireland Q2 2025

Business Confidence for Northern Ireland has increased significantly this quarter, from 33 in Q1 2025 to 39 in Q2 2025.

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The UK’s Most Loved Brands 2025

BrandVue: Savanta's market intelligence and decision-making platform.

As you explore our report, you'll uncover a league table of the Top 100 Most Loved Brands, insight into how the top performers secured their spots, the biggest risers and fallers across the leaderboard, and much more.

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Consumer Compass Europe: Q2 2025

The Consumer Compass is a quarterly European report produced by Savanta to track consumer confidence.

The report provides you not only a snapshot of today’s consumers behaviours, habits, knowledge and awareness – but also to help you to understand how they’ll behave tomorrow.

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Grocery Eye Q2 2025

The Grocery Eye is a quarterly report produced by Savanta to track attitudes and behaviours in the grocery sector, helping our clients to better understand their market and audiences.

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Winning in Ready-to-Drink

The Ready-to-Drink (RTD) market is exploding. But for many drinks brands, retailers and suppliers, knowing how to enter, innovate, and win remains unclear.

So, we have produced an exclusive new piece of research, uncovering what’s driving the RTD boom and where brands should focus next.

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Business Confidence Northern Ireland Q1 2025

Business Confidence Index for NI has significantly declined this quarter, from 39 in Q4 2024 to 33 in Q1 2025.

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Grocery Eye Q1 2025

The Grocery Eye is a quarterly report produced by Savanta to track attitudes and behaviours in the grocery sector, helping our clients to better understand their market and audiences.

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