B2B & B2C Market Research Company

Brand Equity

Driving brand equity in a digital-first world

In today’s rapidly evolving marketplace, brands operate in a more expansive and complex environment.

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Unlock the secrets to powerful packaging design

Discover how to develop a research roadmap that aligns to the key principles of great packaging design.

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The Grocery Eye Q3 2024

The Grocery Eye is a quarterly report tracking attitudes and behaviours in the grocery sector, helping our clients to better understand their market and audiences.

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The UX Digital Divide

Discover how digital-first strategies may be excluding key consumer groups, particularly in the financial sector.

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Brand Equity

Pack optimisation

The Grocery Eye Q3 2024

The UX Digital Divide report

Make Better Decisions.

Savanta is a data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology and high-impact consulting.

How we help

Inspiring

Agencies & consultancies

From agencies to the consultancy world, we help you differentiate your offering, perfect your pitches, win more business, and grow your and your clients' brands.

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Inspiring

B2B brands

With a myriad of partners and suppliers we ensure you create products, services and campaigns that truly propel business growth.

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Inspiring

Consumer brands

Helping you navigate consumer needs, behaviours and attitudes to optimise the marketing mix and ensure your brand is set up for success in an ever-changing world.

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Inspiring

Public & third sector

Whether it’s the general public, policy makers or key stakeholders, we inform policy decision making and communication strategies to deepen the understanding of your target audiences.

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Services & products

Research & consulting

Illuminating your world with smart techniques, sector expertise, intelligent mindsets and business acumen.

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Audience & panels

Providing you with simple access to a global market audience, with unrivalled costs and speed.

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Data collection & analytics

Delivering a full range of fieldwork data collection and analysis services to fit your needs.

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Products & technology

Delivering instant intelligence about your market, brand and customers.

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Brands we work with

Case studies

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Defining the target audience for a fashion brand

As part of a brand refresh, a womenswear retailer wanted to uncover their target customer within the wider market context

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Streamlining experience researchWithin the agile innovation process

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Domestic appliancesCategory & brand understanding

Providing in-depth consumer research in order to drive NPD and in-market opportunities, brand strength and positioning, and consumer targeting.

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Global insurance proposition for businesses

Our client needed to understand mid-market commercial businesses across their territories to redevelop their insurance and risk management proposition

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Understanding customer needs in financial products

Our client wanted to understand consumers’ core concerns and needs when choosing financial products, in particular protection, investments, pensions and equity release and which one are genuine drivers of brand choice.

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Global brand health monitor

The wealth management (WM) arm of a major global banking group needed to understand its brand position among HNWIs across key markets.

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Samsung - Campaign insight

Understand campaign ROI

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Leveraging reputational driversin Education

A world-renowned university with a commitment to influence the world. The university's alumni and faculty include numerous heads of state, Nobel laureates, and influential figures in academia and industry.

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Brand measurement

Our client is a provider of a healthcare financial technology. They work with over 500,000 healthcare providers, records 2.5 billion transactions annually, has over 530 integrations with leading software systems, and has over 20 years of experience servicing the healthcare industry.

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Brand stretch for global pain brands

Brand led new product development for equity and cross category growth.

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BrandVue

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance.

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MarketVue

MarketVue gives financial services brands detailed insights into the behaviours, perceptions and experiences of business customers.

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MillionaireVue

MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

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Omnibus trackers

From consumers to businesses to parliamentarians, our range of omnibus surveys and trackers will enable you to better understand your audiences.

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Parliamentary panels

Get insight directly from Members of the House of Commons to understand their views of on your reputation, policy positioning and engagement activities.

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Savanta Essentials

Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

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Savanta Business Essentials

Providing a modular suite of research products offering a low cost, high value alternative to traditional business research and insights.

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Featured Report

Majority of children concerned about being the victims of violence

The Youth Endowment Fund partnered with Savanta to conduct its annual ‘Children, violence and vulnerability’ survey.

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Driving brand equity in a digital world

In today’s rapidly evolving marketplace, brands are undergoing a profound transformation, shifting from traditional brick-and-mortar operations to a more expansive and complex digital offering.

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ESG: The continued push for progress

In 2022 and 2023, Savanta sought businesses’ opinions on Environmental, Social and Corporate Governance (ESG) issues and topics. Concern was high and many businesses planned to take action, develop policies, borrow for ESG projects and/or invest ethically. However, only a minority actually had a sustainability policy.

A year on, and a tough year at that, what’s the story now?

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Insight Fountain

Savanta Insight Fountain helps you get more from your research spend by improving the ease and quality of access to data and insight through an AI interface.

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Employee Pride Index 2024

Now in its third year, the Employee Pride Index, developed by The Caffeine Partnership in collaboration with Savanta, delves into the expectations of over 1,000 UK employees.

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AI Impact Report 2024

Unlock the key trends shaping the AI-driven future with exclusive insights from five key markets. Discover how AI is transforming markets, consumer behaviour, and brand strategies—download the 2024 AI Impact Report now.

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Consumer Compass Europe: Q3 2024

Our Q3 2024 report is now available for download.

The consumer insight is drawn from the responses of over 3,500 consumers in the UK, Netherlands, Germany, France, Spain, Italy, and the Nordics.

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Grocery Eye Q3 2024

The Grocery Eye is a quarterly report produced by Savanta to track attitudes and behaviours in the grocery sector, helping our clients to better understand their market and audiences.

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The UX Digital Divide

Discover how digital-first strategies may be excluding key consumer groups, particularly in the financial sector. Explore the barriers to digital adoption and understand how businesses can create more inclusive, accessible services. Download the full report here, today.

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Principles for packaging success

Packaging design and messaging play a key role in how consumers engage with your brand. With purchase decision-making often driven in store and at fixture, optimising your packaging design to ensure stand out and maximise conversion is vital.

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