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Consumer packaged goods market research

High inflation, regulation, changing consumer behaviour and a hyper-competitive channel landscape. The consumer-packaged goods (CPG) industry is going through seismic change. And that’s before you’ve had your breakfast cereal!

Cutting-edge CPG market research will help you stay competitive and authentic, while providing real value and building agile brands that leave a lasting impression.

Will Blackett EVP, Consumer Get in touch

By understanding customer needs, behaviours and motivations, you’re giving your brand the best chance of success in this diverse, ever-evolving market.

With a deep appreciation of what it takes to build CPG brands, our team are experts in brand marketing, customer strategy and innovation. We advise on all areas of the marketing mix – putting your customer right at the heart of your decision making and clearly defining your unique point of difference.

If you’re looking for a team of CPG research experts ready to help you build and manage brands in a way that leads to sustainable and incremental growth, we’re right here!

How we help

New product development

When it comes to proposition development or enhancements to existing products, CPG products require robust market research. How else are you going to launch propositions built to last… ones that create incremental growth? White space and ideation development. Concept screeners. Product testing. Volume forecasting. Post-launch evaluations. Our new product development framework will move you confidently through the innovation pipeline.

Optimising in-store and online strategies

Only when we truly understand shopper needs, can we use that insight to inform range, packaging and point of sale. What’s really influencing decisions? We’ll help you optimise shopper marketing strategies by identifying the most effective touchpoints, messages and activations. Connecting with retailers creatively will also demonstrate thought leadership and provide solutions for growth.

Brand performance tracking

With viewing habits more fragmented than ever, brands can no longer rely solely on traditional media strategies. We’ll track your brand’s performance across multiple channels and ensure messages are reaching your target audiences positively. Using smart models and techniques, we’ll help you grow your brand, optimise campaigns and improve ROI.

Consumer strategy

Identify where to play. With significant opportunities for CPG brands that differentiate and target specific customer types, it’s vital to understand who you should target and what their needs are. We’ll reveal the size and value of different consumer behavioural, attitudinal and needs-based segments in your market. Using techniques that identify the ideal proposition, positioning and message for each consumer segment, we’ll ensure your strategy informs your decision-making.

Case studies

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Fast-food restaurantOptimising in-store execution

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Soft drinks manufacturerDelivering a sustainable future

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innocent drinksProviding contextual direction

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WagamamaThe new home of the happy meal

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DeliverooAdding data to the menu

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Featured reports
BrandVue’s Most Loved Drinks Brands 2022
Savanta's latest report reveals the UK’s most loved drinks brands of 2022 - with performance rankings from across all major alcoholic and non-alcoholic categories.

Download the report below.
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Eco Index 2021: Will the Covid-19 recovery be green?
Following on from last year’s inaugural survey, Savanta’s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see.

Download the report below.
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The UK's Top 100 Most Loved Brands 2022
We've canvassed more than 200,000 UK adults, asking them about over 2,500 brands. We've used the results to bring together comprehensive a list of the top 100 brands they love with rankings across age, gender, and region.

Download the report below.
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Predicting innovation trends through Behaviour Change Modelling (BCM)
How do you build knowledge to identify, define and prioritise innovation to maximise commercial potential?

Download our guide to Behavior Change Modelling that can give you that direction.
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Category Development & Risk Index: Informing investment decisions & minimising risk
Our guide to measuring market potential and help understand how developed a behaviour is, to inform NPD and category investment decision-making

Download it free below.
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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434