By understanding customer needs, behaviours and motivations, you’re giving your brand the best chance of success in this diverse, ever-evolving market.
With a deep appreciation of what it takes to build CPG brands, our team are experts in brand marketing, customer strategy and innovation. We advise on all areas of the marketing mix – putting your customer right at the heart of your decision making and clearly defining your unique point of difference.
If you’re looking for a team of CPG research experts ready to help you build and manage brands in a way that leads to sustainable and incremental growth, we’re right here!
How we help
New product development
When it comes to proposition development or enhancements to existing products, CPG products require robust market research. How else are you going to launch propositions built to last… ones that create incremental growth? White space and ideation development. Concept screeners. Product testing. Volume forecasting. Post-launch evaluations. Our new product development framework will move you confidently through the innovation pipeline.
Optimising in-store and online strategies
Only when we truly understand shopper needs, can we use that insight to inform range, packaging and point of sale. What’s really influencing decisions? We’ll help you optimise shopper marketing strategies by identifying the most effective touchpoints, messages and activations. Connecting with retailers creatively will also demonstrate thought leadership and provide solutions for growth.
Brand performance tracking
With viewing habits more fragmented than ever, brands can no longer rely solely on traditional media strategies. We’ll track your brand’s performance across multiple channels and ensure messages are reaching your target audiences positively. Using smart models and techniques, we’ll help you grow your brand, optimise campaigns and improve ROI.
Identify where to play. With significant opportunities for CPG brands that differentiate and target specific customer types, it’s vital to understand who you should target and what their needs are. We’ll reveal the size and value of different consumer behavioural, attitudinal and needs-based segments in your market. Using techniques that identify the ideal proposition, positioning and message for each consumer segment, we’ll ensure your strategy informs your decision-making.
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Get in touch
If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434