Our world has become more cluttered and louder, making it harder for consumers to sort out what they are being asked to do. It’s no longer the marketer’s responsibility to just do creative and comms work that cuts through, they need to ‘own’ the ability for consumers to get what they are saying.
Ads we are exposed to can run into the thousands on any given day and we need to make a similar number of decisions within this context, so in this context we are prone to make decisions quickly and frequently. We ensure your brand communications research delivers the intended message to the intended person by launching comms without concern for comprehension.
We’ve created three pillars to our Communications Testing research delivering:
- Operational excellence at speed: By leveraging our established Savanta Essentials comms and creative testing approach, providing an automated solution.
- Consolidating business requirements: Making sure what we develop can cater for comms & creative testing needs across the journey, creating efficiency and consolidating investment.
- A flexible & targeted partnership model: A method agnostic solution built on three levels, from quantitative self-serve to providing strategic guidance on comms optimisation, depending on comms objective and your need at any point in time.