The festive lights are up. The malls are getting busier. Shop windows are turning green, red and snowy.
But when does seasonal shopping really begin, and how does it evolve throughout the Golden Quarter? Drawing on our BrandVue data, we explore the trends shaping consumer holiday shopping habits and what they mean for brands looking to connect with consumers at the right time, in the right place.
Autumn is well underway. Green leaves have turned amber, coffee shops carry the faint smell of cinnamon and cloves, and people all over the world are settling into the annual Gilmore Girls ritual.
Sofia Vizcarra, Jess Berry, and Lelde Voino explore how a TV show more than two decades old has become one of autumn’s most enduring cultural rituals – and why brands are increasingly keen to be part of it.
New research commissioned by the UK’s Office for Students (OfS) and delivered by Savanta reveals the growing impact of commuting on students’ university experience. For those facing longer journeys, the effects go far beyond the commute – shaping attendance, engagement and access to campus life.
Savanta’s free consumer research platform combines the power of AI with emotional intelligence, giving clients faster, more affordable access to insights they can trust.
Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across Europe.
The North American company already works with a number of major global FMCG and retail companies, and will be able to “offer a consistent approach to clients across the world” due to the expansion.
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