AI is no longer just a differentiator – it is becoming a practical test in procurement. Our UK Business Tracker shows that 39% of UK businesses have already decided against a new supplier because of its AI capabilities, with the shift even more pronounced among larger organisations.
When the UK government needed answers to one of the most contested questions in digital policy, Savanta went beyond the headlines to find out what people really think.
Combining national-scale research with meaningful participation from young people, we brought together the views of young people, parents and practitioners to reveal what they believe should happen next.
From targeted messaging and well-timed prompts to measurable uplift, retail media is influencing how shoppers interact with brands and make purchase decisions. But which touchpoints actually change behaviour – and which build long-term value and trust?
Savanta’s free consumer research platform combines the power of AI with emotional intelligence, giving clients faster, more affordable access to insights they can trust.
Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across Europe.
The North American company already works with a number of major global FMCG and retail companies, and will be able to “offer a consistent approach to clients across the world” due to the expansion.
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The margin of error shows the level of accuracy that a random sample of a given population has. Contact us to find out more about how we can help.
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