Autumn is well underway. Green leaves have turned amber, coffee shops carry the faint smell of cinnamon and cloves, and people all over the world are settling into the annual Gilmore Girls ritual.
Sofia Vizcarra, Jess Berry, and Lelde Voino explore how a TV show more than two decades old has become one of autumn’s most enduring cultural rituals – and why brands are increasingly keen to be part of it.
Luxury’s growth engine is stalling. However, new MillionaireVue data from Savanta shows over a third of high-net-worth individuals (HNWIs) are planning to increase their spend on luxury fashion.
For brands, the opportunity is real – but only if they have a real understanding of these audiences.
AI is no longer just a differentiator – it is becoming a practical test in procurement. Our UK Business Tracker shows that 39% of UK businesses have already decided against a new supplier because of its AI capabilities, with the shift even more pronounced among larger organisations.
Savanta’s free consumer research platform combines the power of AI with emotional intelligence, giving clients faster, more affordable access to insights they can trust.
Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across Europe.
The North American company already works with a number of major global FMCG and retail companies, and will be able to “offer a consistent approach to clients across the world” due to the expansion.
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