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AI isn’t the threat, it’s the tool

13/08/2025 - by Dr Nick Baker

AI is transforming market research at its core – for those willing to adapt, it’s a chance to move faster, think smarter, and step into a more strategic role than ever before.

Leadership one-to-ones: catching up with Shaun Austin

12/08/2025 - by Charles Rason

Fashion & Beauty | HNWI | Luxury | Technology & Telecoms

The new concierge: generative AI and the future of luxury shopping

03/07/2025 - by Dhamini Uthay-Kumaran

Opinion polling | Public & Social | Youth

Education and Opportunities Poll – IPPR – 8 July 2025

08/07/2025

Health & wellbeing | Opinion polling | Pharma & Life Sciences | Public & Social | Public Sector

NHS 10 Year Plan Poll – National Pharmacy Association – 3 July 2025

03/07/2025

Charities & Not-For-Profit | Opinion polling | Public & Social

Welfare Reform Poll – Amnesty International UK – 30 June 2025

30/06/2025

Health & wellbeing | Opinion polling | Policy development & evaluation | Public & Social

Pharmacy First Polling – Healthwatch England – 30 June 2025

30/06/2025

Public & Social

MRP poll gives Labour a 314 seat majority

13/12/2022 - by Chris Hopkins

Agencies & Consultancies

Business confidence in the winter quarter: A Northern Irish perspective

09/06/2022 - by Sue Lewis

Youth

Gen Z’s dating story: pre and post pandemic trends

25/05/2022 - by Josephine Hansom

Leadership one-to-ones: catching up with Nori Szekeres

21/05/2025 - by Charles Rason

In the eighth installment in this series, we sit down with Nori Szekeres, Head of People at Savanta, and hear how she is driving a culture of authenticity and empowerment across our global teams.

The UK’s Most Loved Brands

11/04/2025 - by Hermione Hitchin

Savanta’s league table of the UK’s most loved brands, powered by BrandVue, has been updated with our latest wave of data.

Here’s a spotlight on some of the Q1 trends.

Business & Professional Services (B2B) | Business Confidence | Consumer Brands | Luxury | Wealth Management

The future of luxury shopping

31/03/2025 - by Daljinder Dhanoa

Business & Professional Services (B2B) | Business Confidence | Consumer Brands | Luxury | Wealth Management

UK HNW confidence falls

17/02/2025 - by Taylor Housen

Consumer Brands | FMCG | Grocery Eye

Super Bowl poll – fans reveal where their money goes

06/02/2025 - by Kyle Gollins

Consumer Brands | FMCG | Grocery Eye

Consumer confidence across Europe; an insight into 2025

23/01/2025 - by Kiran Sangha

Consumer Brands | FMCG | Grocery Eye

The power of positive experiences

22/01/2025 - by Julie Vigne

Preparing for BNPL regulatory change; future-proof your business

22/01/2025 - by Jian Chen Tiong

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Featured Report

The UK’s Most Loved Financial Services Brands 2024

By BrandVue: Savanta’s market intelligence and decision-making platform.

As you explore our report, you’ll uncover a league table of the Top 100 Most Loved brands, insight into how the top performers secured their spots, the biggest risers and fallers across the leaderboard, and much more.

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Consumer Compass Q3 2023

We’ve been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of consumers across Europe.

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Grocery Eye (Q1 2023): healthy eating

Available now – the new Grocery Eye report on supporting healthy eating. Download your copy here.

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UK Consumer Compass (Q1 2023)

We’ve been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of UK consumers.

Learn More

Our approach to B2B Customer Satisfaction & Loyalty research

In an increasingly complex and competitive marketplace with demanding customers and diverse players and competitors, a successful customer satisfaction and loyalty programme is a powerful tool to optimise your offering for a better customer experience and overall market performance.

Learn More

Consumer Duty Communications Testing Framework

Don’t risk falling behind on the new Consumer Duty requirements – download our full Consumer Duty Communications Testing Framework today to optimise your communication strategies and ensure compliance.

Learn More

News

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consumer-brands | eating-drinking | fmcg | retail

Savanta’s Explorer Research expands into Europe for new opportunities

10/09/2024

Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across Europe.

The North American company already works with a number of major global FMCG and retail companies, and will be able to “offer a consistent approach to clients across the world” due to the expansion.

consumer-brands | eating-drinking | fmcg | retail

Savanta’s Explorer Research expands into UK

17/05/2024

Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across the United Kingdom.