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Agencies & Consultancies | Automotive | B2B Brands | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Eating & Drinking | Education | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

4 quick-turn research ideas to spend your leftover budget wisely

04/11/2025 - by Caroline Hawkings

Make the most of your remaining 2025 budget with four high-impact research ideas that deliver actionable insights and set your business up for a stronger 2026.

Agencies & Consultancies | Automotive | B2B Brands | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Eating & Drinking | Education | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

Virtual personas: the reality behind ‘the trust challenge’

03/11/2025 - by Dr Nick Baker
Agencies & Consultancies | Automotive | B2B Brands | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Eating & Drinking | Education | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

Get set for 2026: make your remaining budget work harder

22/10/2025 - by Caroline Hawkings
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Charities & Not-For-Profit | Opinion polling | Public & Social

End-to-End Encryption Polling – Internet Watch Foundation – 8 November 2025

08/11/2025
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Charities & Not-For-Profit | Opinion polling | Public & Social

Eurogroup for Animals – Exotic Pet Trade Poll (Hungary) – 29 October 2025

29/10/2025
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Opinion polling | Politics | Public & Social

Prince Andrew Poll – Republic – 24 October 2025

24/10/2025
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Charities & Not-For-Profit | Opinion polling | Public & Social

Technoference in Families Poll – The Royal Foundation – 24 October 2025

24/10/2025
Agencies & Consultancies | Automotive | B2B Brands | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Eating & Drinking | Education | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

Virtual Personas by Savanta: 20 years in the making

22/10/2025 - by Dr Nick Baker

Can virtual personas support speed and growth? Yes, but only when they start with trustworthy data and expertise.

Agencies & Consultancies | Automotive | B2B Brands | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Eating & Drinking | Education | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

AI isn’t the threat, it’s the tool

13/08/2025 - by Dr Nick Baker
Advanced analytics & data science | Agencies & Consultancies | B2B Brands | Brand health | Brand performance | Brand positioning | Brand tracking | Brand-planning | BrandVue | Business & Professional Services (B2B) | Communication Effectiveness & Optimisation | Consumer Brands | Dashboards & data visualisation | Data analysis & visualisation | Loyalty & retention | Luxury | Wealth Management

The UK’s Most Loved Brands

11/04/2025 - by Hermione Hitchin
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Featured Report
The UK’s Most Loved Financial Services Brands 2024

By BrandVue: Savanta’s market intelligence and decision-making platform.

As you explore our report, you’ll uncover a league table of the Top 100 Most Loved brands, insight into how the top performers secured their spots, the biggest risers and fallers across the leaderboard, and much more.

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Consumer Compass Q3 2023

We’ve been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of consumers across Europe.

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Grocery Eye (Q1 2023): healthy eating

Available now – the new Grocery Eye report on supporting healthy eating. Download your copy here.

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UK Consumer Compass (Q1 2023)

We’ve been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of UK consumers.

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Our approach to B2B Customer Satisfaction & Loyalty research

In an increasingly complex and competitive marketplace with demanding customers and diverse players and competitors, a successful customer satisfaction and loyalty programme is a powerful tool to optimise your offering for a better customer experience and overall market performance.

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Consumer Duty Communications Testing Framework

Don’t risk falling behind on the new Consumer Duty requirements – download our full Consumer Duty Communications Testing Framework today to optimise your communication strategies and ensure compliance.

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News

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consumer-brands | eating-drinking | fmcg | retail

Savanta’s Explorer Research expands into Europe for new opportunities

10/09/2024

Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across Europe.

The North American company already works with a number of major global FMCG and retail companies, and will be able to “offer a consistent approach to clients across the world” due to the expansion.

consumer-brands | eating-drinking | fmcg | retail

Savanta’s Explorer Research expands into UK

17/05/2024

Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across the United Kingdom.

The North American company already works with a number of major global FMCG and retail companies, and will be able to “offer a consistent approach to clients across the world” due to the expansion.

analytics | Audience News | audience-access | audience-market-segmentation | behavioural | communication-effectiveness-optimisation | consumer-brands | data-collection-analysis | deliberative-research | fast-surveys | localised-research | market-understanding-opportunity | mps | opinion-polling | panel-management | policy-development-evaluation | politics | polling-fast-surveys | public-affairs-strategy | public-policy | public-sector | public-social | qualitative | quantitative | stakeholder-engagement | thought-leadership | understanding-stakeholders-employees | usage-attitudes | voting-intention

Navigate the election noise with Savanta Politics

26/02/2024
automotive | business-professional-services-b2b | charities-not-for-profit | Demo news | eating-drinking | education | energy-water-utilities | fashion-beauty | financial-services | fmcg | health-wellbeing | luxury | media | pharma | politics | property-construction | public-sector | retail | sport-leisure | technology-telecoms | transport

Savanta hires External Communications Director to bolster its public relations team

15/01/2024
Agencies & Consultancies | Audience News | automotive | b2b-brands | business-professional-services-b2b | charities-not-for-profit | consumer-brands | eating-drinking | education | education | energy-water-utilities | fashion-beauty | financial-services | fmcg | health-wellbeing | hnwi | luxury | media | mps | pharma | politics | property-construction | public-sector | public-social | retail | sport-leisure | technology-telecoms | transport | youth

Review of 2023: Standout trends – cost of living and ‘ripflation’

21/12/2023
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Reports

Consumer Brands | FMCG | Grocery Eye

Grocery Eye Q3 2025

04/11/2025
B2B Brands | Business & Professional Services (B2B) | MarketVue

Business Confidence Northern Ireland Q3 2025

03/11/2025
Agencies & Consultancies | Automotive | Consumer | Consumer Brands | Consumer Sentiment Tracker | Eating & Drinking | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | Industries | Luxury | Media | Pharma | Public & Social | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Youth

Consumer Compass Europe: Q3 2025

23/10/2025
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Events & webinars

Agencies & Consultancies | Audience/market segmentation | Automotive | B2B | Business & Professional Services | Charities & Not-For-Profit | Consumer | Eating & Drinking | Education | Employee research | Energy, Water & utilities | Fashion & Beauty | Financial Services | FMCG | Health & wellbeing | HNWI | Luxury | Market understanding & opportunity | Media | Media Strategy | Pharma & Life Sciences | Politics | Property & Construction | Public Sector | Qualitative | Research Methods | Retail | Sport & Leisure | Stakeholder engagement | Students | Technology & Telecoms | Thought leadership | Transport & Logistics | Travel | Understanding Stakeholders & Employees | User experience | Wealth Management | Youth | Youth

Unlock the secrets to powerful packaging design

02/09/2024
Agencies & Consultancies | Audience/market segmentation | Automotive | B2B | Business & Professional Services | Charities & Not-For-Profit | Consumer | Eating & Drinking | Education | Employee research | Energy, Water & utilities | Fashion & Beauty | Financial Services | FMCG | Health & wellbeing | HNWI | Luxury | Market understanding & opportunity | Media | Media Strategy | Pharma & Life Sciences | Politics | Property & Construction | Public Sector | Qualitative | Research Methods | Retail | Sport & Leisure | Stakeholder engagement | Students | Technology & Telecoms | Thought leadership | Transport & Logistics | Travel | Understanding Stakeholders & Employees | User experience | Wealth Management | Youth | Youth

The Evolution of UX Research

25/06/2024
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Margin of error calculator

The margin of error shows the level of accuracy that a random sample of a given population has. Contact us to find out more about how we can help.

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