Savanta launches cutting-edge customer experience framework

Data insights consultancy Savanta has launched a new cutting-edge customer experience (CX) framework to help companies more accurately drive revenue growth, as part of its burgeoning ‘Experience’ portfolio.

The new CX offer will introduce an award-winning and proprietary framework for building attitudinal loyalty* and revenue per customer. This will support companies to drive business outcomes for both B2C and B2B brands. Utilising the best of Savanta’s experience in customer experience, the new framework incorporates the principle of ‘customer closeness and magnetism’ which is proven in driving increased spend.

The new customer experience framework is being facilitated by Savanta’s growing Experience portfolio, which specialises in enabling brands to better connect experience insight with commercial application and revenue growth – from Employee Experience, Customer Satisfaction (Loyalty), CX and user experience (UX).

The Experience team will be led by Steve King (SVP, Experience), Chris Hall (VP, CX), and Elvin Tuygan (Director, UX). The team will draw on global expertise from Dr Nick Baker (CRO), Kyle Gollins (EVP, Head of Americas, Commercial), Christian Wright (Senior Director), and Meaghan Willis (Director), to ensure Savanta clients get full access to experience solutions that better drive positive commercial impact.

Steve King, SVP Experience comments: “Our customer experience framework allows organisations to drive business outcomes by incorporating the functional and emotional ways customers experience their brands into/on top of their existing customer research. While Savanta has always conducted a huge amount of exceptional CX and UX research, we are excited to offer something truly unique that combines our experience with the innovation of our validated offer.”

With the emergence of new technologies, the challenge for many brands is to balance innovation with building and growing customer relationships. Our validated offer, developed following Savanta’s acquisition of Motif research, will help companies better understand and improve product and service experiences, journeys, and relationships, and help brands build long term loyalty and engagement that drives revenue growth, that goes beyond satisfaction and recommendation.

*Attitudinal loyalty refers to a customer’s emotional attachment or commitment to a brand, product, or service.

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For more information, please contact:

John Whittaker: Senior Director
E: [email protected]

Nikki Lavoie: EVP Marketing Brand & Innovation
E: [email protected]

Richard Brooks: Communications Director
E: [email protected]