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The UK's Most Loved Brands 2024

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Welcome to Savanta’s Most Loved Brands – a recognition and celebration of the most emotively connected brands in 2024.

Welcome to the UK’s Most Loved Brands 2024 – a recognition and celebration of the most emotively connected brands this year.

We asked more than 200,000 consumers to share their opinions on 2,500+ brands. Their responses have been used to compile one comprehensive, Top 100 ranking of the brands loved most across the nation.

We also reveal at the Top 10 brands for each key demographic, including gender, all ages, and region. Zooming in on a spectrum of audiences, the report serves as an essential guide to understanding the nuances in preference across the country.

This year we’re excited to introduce a brand-new look & feel, five new award categories, testimonials from BrandVue subscribers, and much more.

Keep an eye out for a report launch in the coming days..

In the meantime, you can see where all 1700+ brands ranked below.

*The league table ranks organisations by their Brand Love score, having met suitable Brand Awareness criteria (35%). Insights are drawn from ~200k consumers using 2024 data collected through BrandVue, Savanta’s market intelligence platform, which conducts 1 million interviews per year.

Leveraging the full power of BrandVue

1 million + interviews annually

Monitoring consumer perceptions daily and monthly

2500+ brands tracked each year

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BrandVue: data at your fingertips

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The UKs Most Loved brands 2024

Filter by

Rank
Company
Sector
Position
Previous
1
Amazon
Retail
0
2
Apple
Home & Technology
2
4
3
Cadbury
FMCG
-1
2
4
Coca Cola
Drinks
1
5
5
Baileys
Drinks
19
24
6
Google
Media
2
8
7
Netflix
Media
-4
3
8
Samsung
Home & Technology
3
11
9
Nike
Leisure & Recreation
3
12
10
M&S Simply Food
Retail
9
19
11
Ribena
Drinks
38
49
12
Pepsi
Drinks
10
22
13
Robinsons
Drinks
1
14
14
Aldi
Retail
-4
10
15
M&S
Retail
5
20
16
YouTube
Media
-10
6
17
Amazon Prime
Retail
-8
9
18
Moet & Chandon
Drinks
-1
17
19
Lindt
FMCG
4
23
20
Tesco
Retail
-4
16
21
WhatsApp
Media
-14
7
22
Schweppes
Drinks
NEW
23
Fanta
Drinks
9
32
24
Highland Spring
Drinks
20
44
25
Paypal
Financial Services
6
31
26
Evian
Drinks
8
34
27
Tropicana
Drinks
19
46
28
Boots
Retail
0
29
LEGO
Leisure & Recreation
14
43
30
Rolex
Personal Luxury Goods
3
33
31
Macmillan Cancer Support
Charities
-18
13
32
Rekorderlig
Drinks
NEW
33
Kopparberg
Drinks
15
48
34
Adidas
Leisure & Recreation
5
39
35
Magnum
FMCG
15
50
36
Dove
Beauty & Personal Care
21
57
37
Home Bargains
Retail
5
42
38
Cancer Research UK
Charities
0
39
Galaxy
FMCG
-24
15
40
Grey Goose
Drinks
5
45
41
Asda
Retail
-1
40
42
Lidl
Retail
14
56
43
Walkers
FMCG
-17
26
44
Volvic
Drinks
-3
41
45
Lucozade
Drinks
51
96
46
Spotify
Media
-11
35
47
IKEA
Retail
-26
21
48
J2O
Drinks
12
60
49
Innocent
Drinks
19
68
50
Veuve Clicquot
Drinks
#N/A
51
Ferrero Rocher
FMCG
-14
37
52
Sprite
Drinks
21
73
53
Disney
Leisure & Recreation
-6
47
54
Sainsbury’s
Retail
38
92
55
Heinz
FMCG
-19
36
56
Apple Pay
Financial Services
44
100
57
Fairy
FMCG
-28
29
58
Oasis
Drinks
NEW
59
B&M
Retail
-1
58
60
Taittinger
Drinks
#N/A
61
Absolut
Drinks
NEW
62
Glaceau Smartwater
Drinks
NEW
63
Pringles
FMCG
-36
27
64
7 Up
Drinks
19
83
65
Maltesers
FMCG
-47
18
66
Playstation
Home & Technology
-11
55
67
Greggs
EO
-6
61
68
Ben & Jerry’s
FMCG
-38
30
69
John Lewis & Partners
Retail
-16
53
70
McDonald’s
EO
-6
64
71
Jack Daniel’s
Drinks
19
90
72
Rubicon
Drinks
4
76
73
R Whites Lemonade
Drinks
NEW
74
Dr Pepper
Drinks
NEW
75
Peroni
Drinks
NEW
76
Birra Moretti
Drinks
NEW
77
Lanson
Drinks
-23
54
78
Aero
FMCG
-12
66
79
Universal Orlando Resort
Travel & Transport
NEW
80
San Pellegrino
Drinks
NEW
81
Smirnoff
Drinks
-14
67
82
Andrex
Beauty & Personal Care
-23
59
83
Buxton
Drinks
1
84
84
Balvenie
Drinks
#N/A
85
Ninja
Home & Technology
NEW
86
Laurent Perrier
Drinks
-34
52
87
Ferrari
Automotive
NEW
88
Remy Martin
Drinks
NEW
89
Naked
Drinks
NEW
90
Old Mout
Drinks
NEW
91
Oral-B
Beauty & Personal Care
-4
87
92
Kellogg’s
FMCG
-17
75
93
KitKat
FMCG
-23
70
94
Cathedral City
FMCG
-25
69
95
Dogs Trust
Charities
-30
65
96
Flake
FMCG
-45
51
97
British Heart Foundation
Charities
NEW
98
Vaseline
Beauty & Personal Care
NEW
99
Rolls-Royce
Automotive
-20
79
100
Argos
Retail
-2
98
101
Rubicon
Drinks
-25
76
102
Capri Sun
Drinks
-24
78
103
Guinness
Drinks
30
133
104
Fever Tree
Drinks
-42
62
105
Great Ormond Street Hospital Children’s Charity
Charities
-34
71
106
Courvoisier
Drinks
94
200
107
Nivea
Beauty & Personal Care
-22
85
108
Card Factory
Retail
37
145
109
Bottle Green
Drinks
#N/A
110
Appletiser
Drinks
48
158
111
Currys
Retail
56
167
112
Lamborghini
Automotive
-40
72
113
Colgate
Beauty & Personal Care
-11
102
114
Sony
Home & Technology
-51
63
115
Disney+
Media
-90
25
116
Tango
Drinks
-6
110
117
Belvoir
Drinks
#N/A
118
Haagen-Dazs
FMCG
-4
114
119
Copella
Drinks
-13
106
120
Chanel
Beauty & Personal Care
44
164
121
Visa
Financial Services
-30
91
122
Disaronno
Drinks
68
190
123
The Range
Retail
96
219
124
Mount Gay
Drinks
#N/A
125
Amazon Prime Video
Media
-116
9
126
Gordon’s
Drinks
33
159
127
Nutella
FMCG
-53
74
128
Vimto
Drinks
-9
119
129
San Pellegrino
Drinks
-6
123
130
Whitley Neill
Drinks
#N/A
131
Ciroc
Drinks
-37
94
132
Macallan
Drinks
#N/A
133
Jura
Drinks
#N/A
134
Aston Martin
Automotive
-12
122
135
Porsche
Automotive
-54
81
136
Finlandia
Drinks
#N/A
137
RSPCA
Charities
-51
86
138
eBay
Retail
-21
117
139
Kinder
FMCG
-50
89
140
Dior
Personal Luxury Goods
97
237
141
McVitie’s
FMCG
-48
93
142
Captain Morgan
Drinks
53
195
143
Jaffa Cakes
FMCG
-55
88
144
The Kraken
Drinks
-18
126
145
Madri Excepcional
Drinks
#N/A
146
Waterstones
Retail
-66
80
147
Superdrug
Retail
49
196
148
Dead Man’s Fingers
Drinks
81
229
149
Pixar
Leisure & Recreation
8
157
150
Hendrick’s
Drinks
10
160
151
Poundland
Retail
-20
131
152
Sands
Charities
#N/A
153
Toblerone
FMCG
-35
118
154
Disneyland Paris
Travel & Transport
18
172
155
Piper Heidsieck
Drinks
#N/A
156
Pets At Home
Retail
50
206
157
The North Face
Leisure & Recreation
19
176
158
Dunelm
Retail
12
170
159
Make-A-Wish
Charities
43
202
160
JJ Whitley
Drinks
-22
138
161
Le Creuset
Retail
-46
115
162
Malibu
Drinks
30
192
163
Pandora
Personal Luxury Goods
-22
141
164
Hennessy
Drinks
37
201
165
JJ Whitley
Drinks
-27
138
166
Savers
Retail
73
239
167
Next Home
Retail
86
253
168
Irn Bru
Drinks
-59
109
169
TikTok
Media
9
178
170
Walt Disney World Florida
Travel & Transport
-88
82
171
KFC
EO
17
188
172
Shloer
Drinks
70
242
173
Haribo
FMCG
-60
113
174
Tanqueray
Drinks
-5
169
175
Iceland
Retail
-29
146
176
Instagram
Media
-81
95
177
Harrogate
Drinks
101
278
178
Mercedes-Benz
Automotive
-50
128
179
Battersea Dogs & Cats Home
Charities
-50
129
180
Hellmann’s
FMCG
-14
166
181
Mind
Charities
46
227
182
Glenfiddich
Drinks
70
252
183
Marie Curie
Charities
3
186
184
Morrisons
Retail
52
236
185
Bacardi
Drinks
56
241
186
Costa
EO
-2
184
187
Warburtons
FMCG
-57
130
188
Snickers
FMCG
-44
144
189
Waitrose
Retail
-21
168
190
Gucci
Personal Luxury Goods
-9
181
191
Glenmorangie
Drinks
0
192
Mr Kipling
FMCG
-71
121
193
Yorkshire Tea
FMCG
-58
135
194
Weetabix
FMCG
-12
182
195
Sure
Beauty & Personal Care
10
205
196
BBC Children in Need
Charities
-119
77
197
Mars
FMCG
-72
125
198
Lurpak
FMCG
-35
163
199
Budweiser
Drinks
80
279
200
Nintendo
Home & Technology
-63
137
201
Red Bull
Drinks
95
296
202
Ketel One
Drinks
#N/A
203
Cats Protection
Charities
-49
154
204
Stella Artois
Drinks
14
218
205
PDSA
Charities
38
243
206
Fentiman’s
Drinks
#N/A
207
Nando’s
EO
-56
151
208
Bisto
FMCG
-88
120
209
Breast Cancer Now
Charities
66
275
210
M&M’s
FMCG
-58
152
211
Sipsmith
Drinks
#N/A
212
Laphroaig
Drinks
#N/A
213
TK Maxx
Retail
21
234
214
The Guide Dogs For The Blind Association
Charities
-117
97
215
Strongbow
Drinks
279
494
216
Singleton
Drinks
#N/A
217
Comfort
FMCG
-55
162
218
Children with Cancer UK
Charities
92
310
219
Aunt Bessie’s
FMCG
-34
185
220
Xbox
Home & Technology
-41
179
221
Royal National Lifeboat Institution (RNLI)
Charities
-46
175
222
The Perfume Shop
Retail
208
430
223
The Works
Retail
171
394
224
Blue Moon
Drinks
#N/A
225
Edinburgh Gin
Drinks
#N/A
226
Ray-Ban
Personal Luxury Goods
-28
198
227
Nescafé
FMCG
-50
177
228
Dyson
Home & Technology
-85
143
229
Domino’s
EO
15
244
230
Beavertown
Drinks
#N/A
231
Martell
Drinks
257
488
232
McCain
FMCG
-96
136
233
The Disney Store
Retail
-53
180
234
Aspall
Drinks
89
323
235
Snapple
Drinks
#N/A
236
Under Armour
Leisure & Recreation
94
330
237
Del Monte
Drinks
-28
209
238
Henry Westons
Drinks
19
257
239
Gillette
Beauty & Personal Care
-1
238
240
Jameson
Drinks
9
249
241
Chanel
Personal Luxury Goods
-77
164
242
The Royal British Legion
Charities
21
263
243
Corona
Drinks
75
318
244
Lush
Retail
-104
140
245
Vita Coco
Drinks
#N/A
246
Dow’s
Drinks
#N/A
247
Sky TV
Media
-105
142
248
Opihr
Drinks
#N/A
249
Fruit Shoot
Drinks
-93
156
250
Bose
Home & Technology
-25
225
251
Twix
FMCG
-124
127
252
Bulleit Bourbon
Drinks
#N/A
253
Johnnie Walker
Drinks
176
429
254
Doritos
FMCG
-155
99
255
Oreo
FMCG
-82
173
256
Roku
Drinks
#N/A
257
Silentnight
Retail
54
311
258
B&Q
Retail
-4
254
259
Thorntons
FMCG
-51
208
260
Microsoft
Home & Technology
-46
214
261
Emirates
Travel & Transport
8
269
262
Just Eat
EO
23
285
263
Duracell
FMCG
-129
134
264
San Miguel
Drinks
25
289
265
Savanna
Drinks
#N/A
266
Cornish Rattler
Drinks
#N/A
267
MAC
Beauty & Personal Care
91
358
268
Müller
FMCG
-22
246
269
Quality Street
FMCG
-121
148
270
Etsy
Retail
-63
207
271
Ocean Spray
Drinks
26
297
272
Old Rosie
Drinks
#N/A
273
Monkey Shoulder
Drinks
#N/A
274
Wilko
Retail
-29
245
275
Shark
Home & Technology
-122
153
276
McCoy’s
FMCG
-87
189
277
The Food Warehouse
Retail
89
366
278
Mastercard
Financial Services
22
300
279
Talisker
Drinks
#N/A
280
Sailor Jerry
Drinks
#N/A
281
Wotsits
FMCG
-77
204
282
Orchard Pig Reveller
Drinks
#N/A
283
Selfridges
Retail
-21
262
284
Brothers
Drinks
184
468
285
Strathmore
Drinks
117
402
286
Magners Dark Fruit
Drinks
#N/A
287
Glenlivet
Drinks
-74
213
288
Nestlé
FMCG
-64
224
289
Brooke
Charities
#N/A
290
Heineken
Drinks
194
484
291
BBC
Media
-41
250
292
Pimm’s
Drinks
116
408
293
Sensations
FMCG
-65
228
294
Lenor
FMCG
-144
150
295
Women’s Aid
Charities
148
443
296
London Essence
Drinks
#N/A
297
Maserati
Automotive
-11
286
298
Thatchers
Drinks
53
351
299
McLaren
Automotive
-19
280
300
Adnams Ghost Ship
Drinks
#N/A
301
The Fragrance Shop
Retail
144
445
302
Wolf Blass
Drinks
-90
212
303
Booking.com
Travel & Transport
103
406
304
Rockstar
Drinks
197
501
305
King’s College Hospital Charity
Charities
#N/A
306
Dell
Retail
-12
294
307
Lookfantastic
Retail
133
440
308
World Vision
Charities
#N/A
309
Sensodyne
Beauty & Personal Care
-36
273
310
Perrier
Drinks
95
405
311
The White Company
Retail
22
333
312
Louis Vuitton
Personal Luxury Goods
31
343
313
Monster
Drinks
-46
267
314
ScrewFix
Retail
-21
293
315
Hugo Boss
Personal Luxury Goods
-92
223
316
Desperados
Drinks
52
368
317
Staropramen
Drinks
#N/A
318
Cartier
Personal Luxury Goods
68
386
319
Tiffany
Personal Luxury Goods
-79
240
320
Tullamore Dew
Drinks
#N/A
321
Orangina
Drinks
-39
282
322
EE
Retail
351
673
323
Warner Bros
Leisure & Recreation
21
344
324
Timothy Taylor’s Landlord
Drinks
#N/A
325
The Body Shop
Retail
-65
260
326
Southern Comfort
Drinks
19
345
327
Ralph Lauren
Personal Luxury Goods
-1
326
328
Eisberg
Drinks
#N/A
329
Bodycare
Retail
212
541
330
Childline
Charities
-66
264
331
Vans
Leisure & Recreation
-120
211
332
Dreamworks
Leisure & Recreation
-122
210
333
Patron
Drinks
#N/A
334
Mamas & Papas
Retail
286
620
335
Cornetto
FMCG
-141
194
336
Dulux
Home & Technology
-4
332
337
Premier Inn
Travel & Transport
-34
303
338
Calpol
Beauty & Personal Care
-77
261
339
Farmfoods
Retail
92
431
340
Birds Eye
FMCG
-153
187
341
Pilsner Urquell
Drinks
#N/A
342
Robinsons
FMCG
-328
14
343
Haig Club
Drinks
113
456
344
Dulux Decorator Centre
Retail
48
392
345
Cockburn’s
Drinks
179
524
346
Plymouth Gin
Drinks
#N/A
347
Bentley
Automotive
-96
251
348
Audi
Automotive
-113
235
349
Freixenet
Drinks
#N/A
350
Electronic Arts
Leisure & Recreation
-66
284
351
Charlotte Tilbury
Beauty & Personal Care
145
496
352
Save The Children
Charities
-24
328
353
Booths
Retail
51
404
354
Flying Tiger
Retail
-1
353
355
Homesense
Retail
96
451
356
Kettle Chips
FMCG
-85
271
357
Taylor’s
Drinks
-135
222
358
BrewDog
Drinks
9
367
359
Facebook
Media
-83
276
360
Echo Falls
Drinks
160
520
361
Carte D’or
FMCG
-190
171
362
Black Sheep Best Bitter
Drinks
#N/A
363
Holland & Barrett
Retail
30
393
364
Tyskie
Drinks
#N/A
365
Lynx
Beauty & Personal Care
-84
281
366
LG
Home & Technology
-71
295
367
Chivas Regal
Drinks
-40
327
368
Alzheimer’s Society
Charities
144
512
369
Swarovski
Personal Luxury Goods
-81
288
370
VK
Drinks
29
399
371
O2
Retail
-29
342
372
Hamleys
Retail
53
425
373
Jo Malone
Personal Luxury Goods
-44
329
374
Wall’s
FMCG
-213
161
375
Belvedere
Drinks
-60
315
376
Fragrance Direct
Retail
245
621
377
Cash for Kids
Charities
#N/A
378
E&J Gallo
Drinks
#N/A
379
Freixenet
Drinks
#N/A
380
Moonpig
Retail
-28
352
381
Starbucks
EO
-79
302
382
Inch’s
Drinks
#N/A
383
Drench
Drinks
-34
349
384
BMW
Automotive
-136
248
385
Money Saving Expert
Financial Services
-119
266
386
Barefoot
Drinks
-153
233
387
Puma
Leisure & Recreation
57
444
388
Moncler
Personal Luxury Goods
#N/A
389
British Airways
Travel & Transport
61
450
390
British Red Cross
Charities
-82
308
391
Alton Towers
Travel & Transport
-119
272
392
Bushmills
Drinks
#N/A
393
Acqua di Parma
Beauty & Personal Care
#N/A
394
Fuller’s London Pride
Drinks
457
851
395
Bavaria 0.0
Drinks
#N/A
396
Armani
Personal Luxury Goods
70
466
397
Saint Laurent
Personal Luxury Goods
340
737
398
Sourz
Drinks
-140
258
399
New Balance
Leisure & Recreation
181
580
400
Riverford
Retail
#N/A
401
Innis & Gunn
Drinks
#N/A
402
Ring
Home & Technology
-172
230
403
TUI
Travel & Transport
14
417
404
Uber
Travel & Transport
-31
373
405
Warninks
Drinks
#N/A
406
Hobbycraft
Retail
-136
270
407
Virgin Holidays
Travel & Transport
189
596
408
Havana Club
Drinks
152
560
409
Hula Hoops
FMCG
-226
183
410
Teenage Cancer Trust
Charities
-28
382
411
Subway
EO
-39
372
412
The Entertainer
Retail
8
420
413
Camden Hells
Drinks
#N/A
414
Yorkie
FMCG
-158
256
415
Young Lives VS Cancer
Charities
-141
274
416
Range Rover
Automotive
-185
231
417
Simba
Retail
159
576
418
Nurofen
Beauty & Personal Care
80
498
419
Fox’s
FMCG
-199
220
420
PG Tips
FMCG
-199
221
421
Aesop
Beauty & Personal Care
#N/A
422
Bliss
Charities
#N/A
423
Smarties
FMCG
-131
292
424
Help for Heroes
Charities
-74
350
425
The Trussell Trust
Charities
-118
307
426
Mtn Dew
Drinks
-57
369
427
Graham’s
Drinks
#N/A
428