The UK’s Most Loved Brands 2024
Welcome to The UK’s Most Loved Brands - a recognition and celebration of the most emotively connected brands in 2024.
As well as the league table, we reveal the Top 10 brands for each key demographic, including gender, age and region. Zooming in on a spectrum of audiences, the report serves as an essential guide to understanding the nuances in preference across the country.
This year, we’re excited to introduce a brand-new design, five new award categories, testimonials from BrandVue subscribers, and much more.
To provide a more dynamic reflection of consumer opinions, we have changed how we report on our Most Loved rankings. This change ensures our brand rankings capture more recent trends and market dynamics, offering a clearer picture of brand performance, with less time for you to wait.
If you have any questions about how we collect our data, please get in touch.
Download The ReportData for The UK's Most Loved Brands 2024 is created by ranking organisations by their Brand Love, having met suitable Brand Awareness criteria.
Leveraging the full power of BrandVue
1 million+ interviews annually
Monitoring consumer perceptions daily & monthly
2,500+ brands tracked each year
The UK's Most Loved Brands 2024
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Showing: 0 Brands.
Rank
Company
Sector
Position
1
Amazon
Retail
2
Cadbury
FMCG
3
Coca-Cola
Drinks
4
Apple
Home & Technology
5
Samsung
Home & Technology
6
Netflix
Media
7
Google
Media
8
YouTube
Media
9
Pepsi
Drinks
10
Amazon Prime
Retail
11
Fanta
Drinks
12
Pepsi Max
Drinks
NEW
13
M&S
Retail
14
Tropicana
Drinks
15
M&S Simply Food
Retail
16
Baileys
Drinks
17
Aldi
Retail
18
PayPal
Financial Services
19
WhatsApp
Media
20
Tesco
Retail
21
Nike
Leisure & Recreation
22
Highland Spring
Drinks
23
Moët & Chandon
Drinks
25
Lucozade
Drinks
26
Laurent-Perrier
Drinks
27
Schweppes
Drinks
28
Diet Coke
Drinks
NEW
29
Robinsons
Drinks
30
Galaxy
FMCG
31
Dove
Beauty & Personal Care
32
Ribena
Drinks
33
Macmillan Cancer Support
Charities
34
Boots
Retail
35
Cancer Research UK
Charities
36
innocent
Drinks
37
Coca-Cola Zero
Drinks
NEW
38
Volvic
Drinks
39
Walkers
FMCG
40
Sprite
Drinks
41
Ferrero Rocher
FMCG
42
J2O
Drinks
43
PlayStation
Home & Technology
44
Rolex
Personal Luxury Goods
45
NIVEA
Beauty & Personal Care
46
Lindt
FMCG
47
Asda
Retail
48
San Pellegrino
Drinks
49
Greggs
FMCG
50
Heinz
FMCG
51
Fairy
FMCG
52
Jack Daniel's
Drinks
53
Evian
Drinks
54
Aero
FMCG
55
B&M
Retail
56
McDonald's
EO
57
Kopparberg
Drinks
58
Diet Pepsi
Drinks
NEW
59
Lamborghini
Automotive
60
Dr Pepper
Drinks
61
Adidas
Leisure & Recreation
62
IKEA
Retail
63
Buxton
Drinks
64
Spotify
Media
65
Sainsbury's
Retail
66
7UP
Drinks
67
Ben & Jerry's
FMCG
68
Mercedes-Benz
Automotive
69
Vimto
Drinks
70
Andrex
Beauty & Personal Care
71
Remy Martin
Drinks
72
Pringles
FMCG
73
Oasis
Drinks
74
Smirnoff
Drinks
75
Home Bargains
Retail
76
Veuve Clicquot
Drinks
77
Lidl
Retail
78
Glenlivet
Drinks
79
LEGO
Leisure & Recreation
80
Visa
Financial Services
81
KitKat
FMCG
82
Tango
Drinks
83
Vaseline
Beauty & Personal Care
84
TikTok
Media
85
Rubicon
Drinks
86
Taittinger
Drinks
87
Grey Goose
Drinks
88
Maltesers
FMCG
89
Argos
Retail
90
Dogs Trust
Charities
91
Superdrug
Retail
92
Lanson
Drinks
93
Disney
Leisure & Recreation
94
Whitley Neill
Drinks
95
Amazon Prime Video
Media
96
Courvoisier
Drinks
97
Naked
Drinks
98
IRN-BRU
Drinks
99
John Lewis
Retail
100
Rolls-Royce
Automotive
101
Apple Pay
Financial Services
102
Dior
Personal Luxury Goods
103
Kinder
FMCG
104
Cathedral City
FMCG
105
Currys
Retail
106
Oral-B
Beauty & Personal Care
107
Fever-Tree
Drinks
108
Disney+
Media
109
Nutella
FMCG
110
Sony
Home & Technology
111
Smirnoff
Drinks
112
Kellogg's
FMCG
113
Appletiser
Drinks
114
Cornish Rattler
Drinks
115
Tequila Rose
Drinks
NEW
116
M&M's
FMCG
117
eBay
Retail
118
Glaceau Smartwater
Drinks
119
Le Creuset
Retail
120
Colgate
Beauty & Personal Care
121
Porsche
Automotive
122
R. White's Lemonade
Drinks
123
CÎROC
Drinks
124
Pets at Home
Retail
125
Muslim Aid
Charities
NEW
126
Ferrari
Automotive
127
Flake
FMCG
128
Jaffa Cakes
FMCG
129
Peroni
Drinks
130
Waterstones
Retail
131
RSPCA
Charities
132
Guiness
Drinks
133
Stella Artois
Drinks
134
Iceland
Retail
135
Ninja
Home & Technology
136
Instagram
Media
137
Microsoft
Home & Technology
138
Patron
Drinks
139
Copella
Drinks
140
Make-A-Wish
Charities
141
Cornetto
FMCG
142
Fruit Shoot
Drinks
143
Waitrose
Retail
144
The Kraken
Drinks
145
The Range
Retail
146
Shloer
Drinks
147
Capri-Sun
Drinks
148
Malibu
Drinks
149
Battersea Dogs & Cats Home
Charities
150
McVitie's
FMCG
151
KFC
EO
152
Freixenet
Drinks
152
Freixenet
Drinks
153
Mastercard
Financial Services
154
Bombay Sapphire
Drinks
155
Sky TV
Media
156
Sure
Beauty & Personal Care
157
Glenmorangie
Drinks
158
Monster
Drinks
159
Belvoir
Drinks
160
Universal Orlando Resort
Travel & Transport
161
Yorkshire Tea
FMCG
162
Morrisons
Retail
163
Aunt Bessie's
FMCG
164
Birra Moretti
Drinks
165
Walt Disney World
Travel & Transport
NEW
166
Absolut
Drinks
167
The Guide Dogs for the Blind Association
Charities
168
Magners
Drinks
169
Costa
FMCG
170
Old Mout
Drinks
171
Dunelm
Retail
172
Nando's
EO
173
Mars
FMCG
174
Lurpak
FMCG
175
Glenfiddich
Drinks
176
B&Q
Retail
177
Häagen-Dazs
FMCG
178
Gordon's
Drinks
179
Gucci
Personal Luxury Goods
180
Nescafé
FMCG
181
Rekorderlig
Drinks
182
GOSH Children's Charity
Charities
183
Snickers
FMCG
184
cardfactory
Retail
185
The North Face
Leisure & Recreation
186
Hendrick's
Drinks
187
Birds Eye
FMCG
188
Del Monte
Drinks
189
Hennessy
Drinks
190
Aston Martin
Automotive
191
Taylor's
Drinks
192
Red Bull
Drinks
193
British Heart Foundation
Charities
194
Oreo
FMCG
195
Budweiser
Drinks
196
Doritos
FMCG
197
Laphroaig
Drinks
198
Emirates
Travel & Transport
199
Next Home
Retail
200
Harrogate
Drinks
201
Bulmers
Drinks
202
Captain Morgan
Drinks
203
Lenor
FMCG
204
Toblerone
FMCG
205
Bottlegreen
Drinks
206
Fentimans
Drinks
207
Farmfoods
Retail
208
Mr Kipling
FMCG
209
Warninks
Drinks
210
Chanel
Personal Luxury Goods
211
Hellmann's
FMCG
212
Piper-Heidsieck
Drinks
213
Emerge
Drinks
NEW
214
Opihr
Drinks
215
Poundland
Retail
216
Pandora
Personal Luxury Goods
217
Breast Cancer Now
Charities
218
Twix
FMCG
219
Lush
Retail
220
Old Rosie
Drinks
221
BBC Children in Need
Charities
222
Louis Vuitton
Personal Luxury Goods
223
Strongbow Dark Fruit
Drinks
NEW
224
Xbox
Home & Technology
225
BMW
Automotive
226
The Food Warehouse
Retail
227
Duracell
FMCG
228
Orangina
Drinks
229
Madrí Excepcional
Drinks
230
Savers
Retail
231
Perrier
Drinks
232
Nintendo
Home & Technology
233
World Cancer Research Fund
Charities
234
Aspall
Drinks
235
Johnnie Walker
Drinks
236
Cobra
Drinks
237
Belvedere
Drinks
238
TK Maxx
Retail
239
Comfort
FMCG
240
Gillette
Beauty & Personal Care
241
BBC iPlayer
Media
NEW
242
Brancott Estate
Drinks
243
Build-A-Bear
Retail
244
Kingstone Press
Drinks
NEW
245
Tiffany & Co.
Personal Luxury Goods
246
Blue Moon
Drinks
247
Dulux
Retail
248
Cash for Kids
Charities
249
Ocean Spray
Drinks
250
Tanqueray
Drinks
251
Gallo
Drinks
NEW
252
Timothy Taylor's
Drinks
253
Desperados
Drinks
254
Selfridges
Retail
255
Disneyland Paris
Travel & Transport
256
JJ Whitley
Drinks
257
EE
Retail
258
HARIBO
FMCG
259
Disney Store
Retail
260
Jura
Drinks
261
Chivas Regal
Drinks
262
The Works
Retail
263
Sensations
FMCG
264
Mount Gay
Drinks
265
Dell
Retail
266
Cats Protection
Charities
267
Ketel One
Drinks
268
Warburtons
FMCG
269
Mind
Charities
270
Range Rover
Automotive
271
McGuigan
Drinks
272
Homesense
Retail
273
Dow's
Drinks
274
Roku
Drinks
275
Thatchers
Drinks
276
Jacob's Creek
Drinks
277
Children with Cancer UK
Charities
278
Bugatti
Automotive
279
McCain
FMCG
280
Westons Cider
Drinks
281
WWF
Charities
282
Sipsmith
Drinks
283
Teenage Cancer Trust
Charities
284
Ralph Lauren
Personal Luxury Goods
285
Versace
Personal Luxury Goods
286
Lakeland
Retail
287
LOOKFANTASTIC
Retail
288
Saint Laurent
Beauty & Personal Care
289
Macallan
Drinks
290
Granite Transformations
Retail
291
Hamleys
Retail
292
Nestlé
FMCG
293
ERDINGER Weissbier
Drinks
294
Savanna
Drinks
295
Müller
FMCG
296
Actimel
FMCG
297
Under Armour
Leisure & Recreation
298
McLaren
Automotive
299
Alton Towers
Travel & Transport
300
Armani
Personal Luxury Goods
301
Etsy
Retail
302
O2
Retail
303
YoungMinds
Charities
304
Bentley
Automotive
305
Holland & Barrett
Retail
306
Audi
Automotive
307
Beavertown Gammay Ray
Drinks
308
The Perfume Shop
Retail
309
Bodycare
Retail
310
Grape Tree
Retail
311
Just Eat
EO
312
Oyster Bay
Drinks
313
Ariel
FMCG
314
Martell
Drinks
315
Staropramen
Drinks
316
Sierra
Drinks
317
Bisto
FMCG
318
BBC
Media
319
UNICEF
Charities
320
Vladivar
Drinks
321
Rethink Mental Illness
Charities
322
Royal National Lifeboat Institution (RNLI)
Charities
323
Dead Man's Fingers
Drinks
324
Carte D'Or
FMCG
325
Booking.com
Travel & Transport
326
Jameson
Drinks
327
The Donkey Sanctuary
Charities
328
MAC Cosmetics
Beauty & Personal Care
329
Domino's
EO
330
Woodford Reserve
Drinks
NEW
331
Flying Tiger
Retail
332
Fox's
FMCG
333
Disaronno
Drinks
334
San Miguel
Drinks
335
Talisker
Drinks
336
Simple
Beauty & Personal Care
337
Filippo Berio
FMCG
NEW
338
[yellow tails]
Drinks
339
Heron Foods
Retail
340
Strathmore
Drinks
341
Asahi
Drinks
342
Tullamore D.E.W
Drinks
343
COOK
Retail
344
McCoy's
FMCG
345
Skyy
Drinks
NEW
346
Calpol
Beauty & Personal Care
347
St George's Hospital Charity
Charities
348
Richer Sounds
Retail
349
PDSA
Charities
350
Quality Street
FMCG
351
Tommy Hilfiger
Personal Luxury Goods
352
Cruzcampo
Drinks
NEW
353
Childline
Charities
354
Save the Children
Charities
355
Lynx
Beauty & Personal Care
356
Simba
Retail
357
Graham's
Drinks
358
Mountain Dew
Drinks
359
Pixar
Leisure & Recreation
360
Booths
Retail
361
Young Lives vs Cancer
Charities
362
Facebook
Media
363
The Fragrance Shop
Retail
364
British Red Cross
Charities
365
Wall's
FMCG
366
Prada
Personal Luxury Goods
367
Plan International
Charities
NEW
368
Pampers
Beauty & Personal Care
369
Britvic
Drinks
370
Southern Comfort
Drinks
371
VK
Drinks
372
Kumala
Drinks
373
Ralph Lauren
Personal Luxury Goods
374
World Animal Protection
Charities
375
Singleton
Drinks
376
Inch's
Drinks
377
HMV
Retail
378
MQ
Charities
NEW
379
Oak Furnitureland
Retail
380
Marmite
FMCG
381
Welch's
Drinks
382
Purdey's
Drinks
383
Sensodyne
Beauty & Personal Care
384
Weetabix
FMCG
385
Hoegaarden
Drinks
386
Corona
Drinks
387
Beavertown Neck Oil
Drinks
NEW
388
Vans
Leisure & Recreation
389
Wilko
Retail
390
Tribute
Drinks
391
ScrewFix
Retail
392
Ray-Ban
Personal Luxury Goods
393
The Body Shop
Retail
394
Heineken
Drinks
395
JBL
Home & Technology
396
AliExpress
Retail
397
The Royal British Legion
Charities
398
Bang & Olufsen
Home & Technology
399
Bacardi
Drinks
400
Matalan
Retail
401
Apple Music
Media
402
LG
Home & Technology
403
Jose Cuervo
Drinks
404
Amazon Fresh
Retail
405
Snapple
Drinks
406
HP
Home & Technology
407
Charlotte Tilbury
Beauty & Personal Care
408
Calvin Klein
Beauty & Personal Care
409
Edinburgh Gin
Drinks
410
Silentnight
Retail
411
Wingstop
EO
NEW
412
Quaker
FMCG
413
London Essence
Drinks