The UK’s Most Loved Brands 2024
Welcome to The UK’s Most Loved Brands - a recognition and celebration of the most emotively connected brands in 2024.
As well as the league table, we reveal the Top 10 brands for each key demographic, including gender, age and region. Zooming in on a spectrum of audiences, the report serves as an essential guide to understanding the nuances in preference across the country.
This year, we’re excited to introduce a brand-new design, five new award categories, testimonials from BrandVue subscribers, and much more.
To provide a more dynamic reflection of consumer opinions, we have changed how we report on our Most Loved rankings. This change ensures our brand rankings capture more recent trends and market dynamics, offering a clearer picture of brand performance, with less time for you to wait.
If you have any questions about how we collect our data, please get in touch.
Download The ReportData for The UK's Most Loved Brands 2024 is created by ranking organisations by their Brand Love, having met suitable Brand Awareness criteria.
Leveraging the full power of BrandVue
1 million+ interviews annually
Monitoring consumer perceptions daily & monthly
2,500+ brands tracked each year
The UK's Most Loved Brands 2024
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Showing: 0 Brands.
Rank
Company
Sector
Position
1
Amazon
Retail
2
Cadbury
FMCG
3
Coca-Cola
Drinks
4
Apple
Home & Technology
5
Samsung
Home & Technology
6
Netflix
Media
7
Google
Media
8
YouTube
Media
9
Pepsi
Drinks
10
Amazon Prime
Retail
11
Fanta
Drinks
12
Pepsi
Drinks
13
M&S
Retail
14
Tropicana
Drinks
15
M&S Simply Food
Retail
16
Baileys
Drinks
17
Aldi
Retail
18
PayPal
Financial Services
19
WhatsApp
Media
20
Tesco
Retail
21
Nike
Leisure & Recreation
22
Highland Spring
Drinks
23
Moët & Chandon
Drinks
24
Magnum
FMCG or Drinks
25
Lucozade
Drinks
26
Laurent-Perrier
Drinks
27
Schweppes
Drinks
28
Diet Coke
Drinks
NEW
29
Robinsons
Drinks
30
Galaxy
FMCG
31
Dove
Beauty & Personal Care
32
Ribena
Drinks
33
Macmillan Cancer Support
Charities
34
Boots
Retail
35
Cancer Research UK
Charities
36
innocent
Drinks
37
Coca-Cola Zero
Drinks
NEW
38
Volvic
Drinks
39
Walkers
FMCG
40
Sprite
Drinks
41
Ferrero Rocher
FMCG
42
J2O
Drinks
43
PlayStation
Home & Technology
44
Rolex
Personal Luxury Goods
45
NIVEA
Beauty & Personal Care
46
Lindt
FMCG
47
Asda
Retail
48
San Pellegrino
Drinks
49
Greggs
EO
50
Heinz
FMCG
51
Fairy
FMCG
52
Jack Daniel's
Drinks
53
Evian
Drinks
54
Aero
FMCG
55
B&M
Retail
56
McDonald's
EO
57
Kopparberg
Drinks
58
Diet Pepsi
Drinks
NEW
59
Lamborghini
Automotive
60
Dr Pepper
Drinks
61
Adidas
Leisure & Recreation
62
IKEA
Retail
63
Buxton
Drinks
64
Spotify
Media
65
Sainsbury's
Retail
66
7UP
Drinks
67
Ben & Jerry's
FMCG
68
Mercedes-Benz
Automotive
69
Vimto
Drinks
70
Andrex
Beauty & Personal Care
71
Remy Martin
Drinks
72
Pringles
FMCG
73
Oasis
Drinks
74
Smirnoff
Drinks
75
Home Bargains
Retail
76
Veuve Clicquot
Drinks
77
Lidl
Retail
78
Glenlivet
Drinks
79
LEGO
Leisure & Recreation
80
Visa
Financial Services
81
KitKat
FMCG
82
Tango
Drinks
83
Vaseline
Beauty & Personal Care
84
TikTok
Media
85
Rubicon
Drinks
86
Taittinger
Drinks
87
Grey Goose
Drinks
88
Maltesers
FMCG
89
Argos
Retail
90
Dogs Trust
Charities
91
Superdrug
Retail
92
Lanson
Drinks
93
Disney
Leisure & Recreation
94
Whitley Neill
Drinks
95
Amazon Prime Video
Media
96
Courvoisier
Drinks
97
Naked
Drinks
98
IRN-BRU
Drinks
99
John Lewis
Retail
100
Rolls-Royce
Automotive
101
Apple Pay
Financial Services
102
Dior
Personal Luxury Goods
103
Kinder
FMCG
104
Cathedral City
FMCG
105
Currys
Retail
106
Oral-B
Beauty & Personal Care
107
Fever-Tree
Drinks
108
Disney+
Media
109
Nutella
FMCG
110
Sony
Home & Technology
111
Kellogg's
FMCG
112
Appletiser
Drinks
113
Cornish Rattler
Drinks
114
Tequila Rose
Drinks
NEW
115
M&M's
FMCG
116
eBay
Retail
117
Glaceau Smartwater
Drinks
118
Le Creuset
Retail
119
Colgate
Beauty & Personal Care
120
Porsche
Automotive
121
R. White's Lemonade
Drinks
122
CÎROC
Drinks
123
Pets at Home
Retail
124
Muslim Aid
Charities
NEW
125
Ferrari
Automotive
126
Flake
FMCG
127
Jaffa Cakes
FMCG
128
Peroni
Drinks
129
Waterstones
Retail
130
RSPCA
Charities
131
Guiness
Drinks
132
Stella Artois
Drinks
133
Iceland
Retail
134
Ninja
Home & Technology
135
Instagram
Media
136
Microsoft
Home & Technology
137
Patron
Drinks
138
Copella
Drinks
139
Make-A-Wish
Charities
140
Cornetto
FMCG
141
Fruit Shoot
Drinks
142
Waitrose
Retail
143
The Kraken
Drinks
144
The Range
Retail
145
Shloer
Drinks
146
Capri-Sun
Drinks
147
Malibu
Drinks
148
Battersea Dogs & Cats Home
Charities
149
Crodino
Drinks
NEW
150
McVitie's
FMCG
151
KFC
EO
152
Freixenet
Drinks
153
Mastercard
Financial Services
154
Bombay Sapphire
Drinks
155
Sky TV
Media
156
Sure
Beauty & Personal Care
157
Glenmorangie
Drinks
158
Monster
Drinks
159
Belvoir
Drinks
160
Universal Orlando Resort
Travel & Transport
161
Yorkshire Tea
FMCG
162
Morrisons
Retail
163
Aunt Bessie's
FMCG
164
Birra Moretti
Drinks
165
Walt Disney World Florida
Travel & Transport
166
Absolut
Drinks
167
The Guide Dogs for the Blind Association
Charities
168
Magners
Drinks
169
Costa
EO
170
Old Mout
Drinks
171
Dunelm
Retail
172
Nando's
EO
173
Mars
FMCG
174
Lurpak
FMCG
175
Glenfiddich
Drinks
176
B&Q
Retail
177
Häagen-Dazs
FMCG
178
Gordon's
Drinks
179
Gucci
Personal Luxury Goods
180
Nescafé
FMCG
181
Rekorderlig
Drinks
182
GOSH Children's Charity
Charities
183
Snickers
FMCG
184
cardfactory
Retail
185
The North Face
Leisure & Recreation
186
Hendrick's
Drinks
187
Birds Eye
FMCG
188
Del Monte
Drinks
189
Hennessy
Drinks
190
Aston Martin
Automotive
191
Taylor's
Drinks
192
Red Bull
Drinks
193
British Heart Foundation
Charities
194
Oreo
FMCG
195
Budweiser
Drinks
196
Doritos
FMCG
197
Laphroaig
Drinks
198
Emirates
Travel & Transport
199
Next Home
Retail
200
Harrogate
Drinks
201
Bulmers
Drinks
202
Captain Morgan
Drinks
203
Lenor
FMCG
204
Toblerone
FMCG
205
Bottlegreen
Drinks
206
Fentimans
Drinks
207
Farmfoods
Retail
208
Mr Kipling
FMCG
209
Warninks
Drinks
210
Chanel
Personal Luxury Goods
211
Hellmann's
FMCG
212
Piper-Heidsieck
Drinks
213
Emerge
Drinks
NEW
214
Opihr
Drinks
215
Poundland
Retail
216
Pandora
Personal Luxury Goods
217
Breast Cancer Now
Charities
218
Twix
FMCG
219
Lush
Retail
220
The Climate Group
Charities
NEW
221
Compassion
Charities
NEW
222
Old Rosie
Drinks
223
BBC Children in Need
Charities
224
Louis Vuitton
Personal Luxury Goods
225
Strongbow
Drinks
226
Xbox
Home & Technology
227
BMW
Automotive
228
The Food Warehouse
Retail
229
Duracell
FMCG
230
Orangina
Drinks
231
Madrí Excepcional
Drinks
232
Savers
Retail
233
Perrier
Drinks
234
Nintendo
Home & Technology
235
World Cancer Research Fund
Charities
236
Aspall
Drinks
237
Johnnie Walker
Drinks
238
Cobra
Drinks
239
Belvedere
Drinks
240
TK Maxx
Retail
241
Comfort
FMCG
242
Gillette
Beauty & Personal Care
243
BBC
Media
244
Brancott Estate
Drinks
245
Build-A-Bear
Retail
246
Kingstone Press
Drinks
NEW
247
Tiffany & Co.
Personal Luxury Goods
248
Blue Moon
Drinks
249
Dulux
Retail
250
Cash for Kids
Charities
251
Ocean Spray
Drinks
252
Tanqueray
Drinks
253
Wray & Nephew
Drinks
NEW
254
Gallo
Drinks
NEW
255
Timothy Taylor's
Drinks
256
Desperados
Drinks
257
Selfridges
Retail
258
Disneyland Paris
Travel & Transport
259
Zubrowka
Drinks
NEW
260
Villa Maria
Drinks
NEW
261
EE
Retail
262
HARIBO
FMCG
263
Disney Store
Retail
264
Jura
Drinks
265
Chivas Regal
Drinks
266
The Works
Retail
267
Sensations
FMCG
268
Mount Gay
Drinks
269
Dell
Retail
270
Cats Protection
Charities
271
Ketel One
Drinks
272
Warburtons
FMCG
273
Mind
Charities
274
Range Rover
Automotive
275
McGuigan
Drinks
276
Homesense
Retail
277
Dow's
Drinks
278
Roku
Drinks
279
Thatchers
Drinks
280
Jacob's Creek
Drinks
281
Children with Cancer UK
Charities
282
Bugatti
Automotive
283
McCain
FMCG
284
Westons Cider
Drinks
285
WWF
Charities
286
Sipsmith
Drinks
287
Teenage Cancer Trust
Charities
288
Ralph Lauren
Personal Luxury Goods
289
Versace
Personal Luxury Goods
290
Lakeland
Retail
291
LOOKFANTASTIC
Retail
292
Saint Laurent
Beauty & Personal Care
293
Macallan
Drinks
294
Granite Transformations
Retail
295
Hamleys
Retail
296
Nestlé
FMCG
297
ERDINGER Weissbier
Drinks
298
Savanna
Drinks
299
Müller
FMCG
300
Actimel
FMCG
301
Under Armour
Leisure & Recreation
302
McLaren
Automotive
303
Alton Towers
Travel & Transport
304
Armani
Personal Luxury Goods
305
Etsy
Retail
306
O2
Retail
307
YoungMinds
Charities
308
Bentley
Automotive
309
Holland & Barrett
Retail
310
Audi
Automotive
311
Beavertown
Drinks
312
The Perfume Shop
Retail
313
Bodycare
Retail
314
Grape Tree
Retail
315
Just Eat
EO
316
Oyster Bay
Drinks
317
Project Hope
Charities
NEW
318
Meantime IPA
Drinks
NEW
319
Ariel
FMCG
320
Martell
Drinks
321
Buffalo Trace
Drinks
NEW
322
Staropramen
Drinks
323
Sierra
Drinks
324
Bisto
FMCG
325
UNICEF
Charities
326
Vladivar
Drinks
327
Martin Miller's
Drinks
NEW
328
Rethink Mental Illness
Charities
329
Royal National Lifeboat Institution (RNLI)
Charities
330
Dead Man's Fingers
Drinks
331
Carte D'Or
FMCG
332
Booking.com
Travel & Transport
333
Jameson
Drinks
334
The Donkey Sanctuary
Charities
335
MAC Cosmetics
Beauty & Personal Care
336
Domino's
EO
337
Woodford Reserve
Drinks
NEW
338
Flying Tiger
Retail
339
Fox's
FMCG
340
Disaronno
Drinks
341
San Miguel
Drinks
342
Talisker
Drinks
343
Simple
Beauty & Personal Care
344
Filippo Berio
FMCG
NEW
345
[yellow tails]
Drinks
346
Heron Foods
Retail
347
Adnams
Drinks
348
Strathmore
Drinks
349
Asahi
Drinks
350
Batch & Bottle
Drinks
NEW
351
Tullamore D.E.W
Drinks
352
COOK
Retail
353
McCoy's
FMCG
354
Skyy
Drinks
NEW
355
Calpol
Beauty & Personal Care
356
Kurkure
FMCG
NEW
357
St George's Hospital Charity
Charities
358
Richer Sounds
Retail
359
PDSA
Charities
360
Quality Street
FMCG
361
Tommy Hilfiger
Personal Luxury Goods
362
Cruzcampo
Drinks
NEW
363
Childline
Charities
364
Save the Children
Charities
365
Lynx
Beauty & Personal Care
366
Simba
Retail
367
Graham's
Drinks
368
Mountain Dew
Drinks
369
Pixar
Leisure & Recreation
370
Booths
Retail
371
Young Lives vs Cancer
Charities
372
Facebook
Media
373
The Fragrance Shop
Retail
374
British Red Cross
Charities
375
Wall's
FMCG
376
Operation Mobilisation
Charities
NEW
377
Gordon's
Drinks
378
Prada
Personal Luxury Goods
379
Plan International
Charities
NEW
380
Pampers
Beauty & Personal Care
381
Britvic
Drinks
382
Southern Comfort
Drinks
383
VK
Drinks
384
Kumala
Drinks
385
Ralph Lauren
Personal Luxury Goods
386
World Animal Protection
Charities
387
Singleton
Drinks
388
Inch's
Drinks
389
HMV
Retail
390
MQ
Charities
NEW
391
Oak Furnitureland
Retail
392
Marmite
FMCG
393
Welch's
Drinks
394
Purdey's
Drinks
395
Sensodyne
Beauty & Personal Care
396
Weetabix
FMCG
397
Hoegaarden
Drinks
398
Corona
Drinks
399
Vans
Leisure & Recreation
400
Wilko
Retail
401
Tribute
Drinks
402
ScrewFix
Retail
403
Ray-Ban
Personal Luxury Goods
404
The Body Shop
Retail
405
Heineken
Drinks
406
JBL
Home & Technology
407
AliExpress
Retail
408
The Royal British Legion
Charities
409
Bang & Olufsen
Home & Technology
410
Bacardi
Drinks
411
Matalan
Retail
412
Apple Music
Media
413
Freedom From Torture
Charities