The UK's Most Loved Brands 2025
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In a year, we’ll conduct more than a million interviews with consumers via BrandVue, a continuous, always-on brand tracking survey.
Each quarter, we update our leaderboard of the most loved brands in the UK. There are four updates each year, so you can come back and see how your favourite brands are changing.
We’ve refined our reporting methods to better reflect recent trends, giving you a clearer picture with faster updates. Questions? Get in touch.
The UK’s Most Loved Brands 2025
The UK’s Most Loved Brands 2025
Our Most Loved Brands report is published every summer, which contains a league table, the top 10s across demographic groups (age, gender, region) and analysis of market trends.
Last year, we unveiled a refreshed design, five new award categories, testimonials from BrandVue subscribers, and much more – you can read it here
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In the table below, you’re looking at Brand Love – a key driver of growth. But that just scratches the surface of what BrandVue can offer. BrandVue tracks 50+ other metrics to help you understand brands, customers, and the market in which you operate.
So, do you understand your brand’s equity? Do people trust your brand? What’s shaping customer experience? We have all of this, and so much more.
Need access? Get a demo below.
Get a demoData for The UK's Most Loved Brands 2025 is created by ranking organisations by their Brand Love, having met suitable Brand Awareness criteria.
Leveraging the full power of BrandVue
1 million+ interviews annually
Monitoring consumer perceptions daily & monthly
2,500+ brands tracked each year
The UK's Most Loved Brands 2025
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If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434