The UK's Most Loved Brands 2025
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Each year we conduct more than a million interviews to get consumer opinions on thousands of brands. We use this data to compile an annual report and league tables of 100 brands that are loved most in each sector by the UK public.
BrandVue tracks more than 2,700 brands; so it’s only right to share a full-scale leaderboard of brands across all sectors, which we now update every quarter.
The UK’s Most Loved Brands 2025
Welcome to The UK’s Most Loved Brands - a recognition and celebration of the most emotively connected brands in 2025.
As well as the league table, we reveal the Top 10 brands for each key demographic, including gender, age and region. Zooming in on a spectrum of audiences, the report serves as an essential guide to understanding the nuances in preference across the country.
This year, we’re excited to introduce a brand-new design, five new award categories, testimonials from BrandVue subscribers, and much more.
To provide a more dynamic reflection of consumer opinions, we have changed how we report on our Most Loved rankings. This change ensures our brand rankings capture more recent trends and market dynamics, offering a clearer picture of brand performance, with less time for you to wait.
If you have any questions about how we collect our data, please get in touch.
Download The ReportData for The UK's Most Loved Brands 2025 is created by ranking organisations by their Brand Love, having met suitable Brand Awareness criteria.
Leveraging the full power of BrandVue
1 million+ interviews annually
Monitoring consumer perceptions daily & monthly
2,500+ brands tracked each year
The UK's Most Loved Brands 2025
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