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The UK's Most Loved Brands 2025

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Each year we conduct more than a million interviews to get consumer opinions on thousands of brands. We use this data to compile an annual report and league tables of 100 brands that are loved most in each sector by the UK public.

BrandVue tracks more than 2,700 brands; so it’s only right to share a full-scale leaderboard of brands across all sectors, which we now update every quarter.

Scroll down to view the full table.

Welcome to The UK’s Most Loved Brands - a recognition and celebration of the most emotively connected brands in 2025.

As well as the league table, we reveal the Top 10 brands for each key demographic, including gender, age and region. Zooming in on a spectrum of audiences, the report serves as an essential guide to understanding the nuances in preference across the country.

This year, we’re excited to introduce a brand-new design, five new award categories, testimonials from BrandVue subscribers, and much more.

To provide a more dynamic reflection of consumer opinions, we have changed how we report on our Most Loved rankings. This change ensures our brand rankings capture more recent trends and market dynamics, offering a clearer picture of brand performance, with less time for you to wait.

If you have any questions about how we collect our data, please get in touch.

Download The Report

Data for The UK's Most Loved Brands 2025 is created by ranking organisations by their Brand Love, having met suitable Brand Awareness criteria.

Leveraging the full power of BrandVue

1 million+ interviews annually

Monitoring consumer perceptions daily & monthly

2,500+ brands tracked each year

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The UK's Most Loved Brands 2025

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Showing: 0 Brands.

Rank
Company
Sector
Position
1
Amazon
Retail
3
Apple
Home & Technology
4
Cadbury
FMCG
5
Coca-Cola
Drinks
6
YouTube
Media
7
Samsung
Home & Technology
8
Netflix
Media
9
WhatsApp
Media
10
PayPal
Financial Services
11
Highland Spring
Drinks
12
Google
Media
13
Aldi
Retail
14
Evian
Drinks
15
Tesco
Retail
16
M&S
Retail
17
Baileys
Drinks
18
Fanta
Drinks
19
Pepsi
Drinks
20
Coca-Cola Zero
Drinks
21
Pepsi Max
Drinks
22
Amazon Prime
Retail
23
Robinsons
Drinks
24
Tropicana
Drinks
25
Rubicon
Drinks
26
Cancer Research UK
Charities
27
Nike
Leisure & Recreation
28
Diet Coke
Drinks
29
Lindt
FMCG
30
M&S Simply Food
Retail
31
Galaxy
FMCG
32
Ribena
Drinks
33
Dove
Beauty & Personal Care
34
Emerge
Drinks
35
Tango
Drinks
36
Lamborghini
Automotive
37
PlayStation
Home & Technology
38
Buxton
Drinks
39
Taittinger
Drinks
40
Dr Pepper
Drinks
41
Courvoisier
Drinks
42
Smirnoff
Drinks
43
Boots
Retail
44
Heinz
FMCG
45
Ferrero Rocher
FMCG
46
J2O
Drinks
47
Tequila Rose
Drinks
48
Asda
Retail
49
Kopparberg
Drinks
50
Sainsbury's
Retail
51
Rolex
Personal Luxury Goods
52
Hemisphere Session IPA
Drinks
NEW
53
Diet Pepsi
Drinks
55
Fairy
FMCG
56
McDonald's
EO
57
Spotify
Media
58
Macmillan Cancer Support
Charities
59
Adidas
Leisure & Recreation
60
Moët & Chandon
Drinks
61
Andrex
Beauty & Personal Care
62
Jack Daniel's
Drinks
63
innocent
Drinks
64
Maltesers
FMCG
65
B&M
Retail
66
Greggs (supermarket range)
FMCG
NEW
67
Warninks
Drinks
68
Schweppes
Drinks
69
Sprite
Drinks
70
Aero
FMCG
71
Mount Gay
Drinks
72
Glenfiddich
Drinks
73
Grey Goose
Drinks
74
Volvic
Drinks
75
Amazon Prime Video
Media
76
NIVEA
Beauty & Personal Care
78
Veuve Clicquot
Drinks
79
Capri-Sun
Drinks
80
Home Bargains
Retail
81
Greggs
EO
82
7UP
Drinks
83
Vaseline
Beauty & Personal Care
84
Lidl
Retail
85
Thatchers Juicy Apple
Drinks
NEW
86
Woodford Reserve
Drinks
87
Guiness
Drinks
88
Visa
Financial Services
89
Argos
Retail
90
Laurent-Perrier
Drinks
91
Disney
Leisure & Recreation
92
San Pellegrino
Drinks
93
Walkers
FMCG
94
CÎROC
Drinks
95
Lucozade
Drinks
96
Budweiser
Drinks
97
Remy Martin
Drinks
98
El Jimador
Drinks
NEW
99
McVitie's
FMCG
100
Pringles
FMCG
101
KitKat
FMCG
102
Laphroaig
Drinks
103
R. White's Lemonade
Drinks
104
Rekorderlig
Drinks
105
Dow's
Drinks
106
Fever-Tree
Drinks
107
Macallan
Drinks
108
eBay
Retail
109
TikTok
Media
110
Apple Pay
Financial Services
111
Kellogg's
FMCG
112
Flake
FMCG
113
Old Mout
Drinks
114
Bueno
FMCG
115
Peroni
Drinks
116
Gordon's
Drinks
118
Oral-B
Beauty & Personal Care
119
Glaceau Smartwater
Drinks
120
Cockburn's
Drinks
121
Lanson
Drinks
122
Ben & Jerry's
FMCG
123
Cardhu
Drinks
NEW
124
Monster
Drinks
125
Sailor Jerry
Drinks
126
Currys
Retail
127
Oyster Bay
Drinks
128
Talisker
Drinks
130
Sony
Home & Technology
131
Absolut
Drinks
132
IRN-BRU
Drinks
133
LEGO
Leisure & Recreation
134
Oasis
Drinks
135
Pets at Home
Retail
136
Hennessy
Drinks
137
Tanqueray
Drinks
138
iHeart
Drinks
139
Waitrose
Retail
140
Kingstone Press
Drinks
141
Walt Disney World
Travel & Transport
142
Captain Morgan
Drinks
143
Wolf Blass
Drinks
144
Xbox
Home & Technology
145
Naked
Drinks
146
Porsche
Automotive
147
The Kraken
Drinks
148
Mercedes-Benz
Automotive
149
Harrogate
Drinks
150
Whitley Neill
Drinks
151
Corona
Drinks
152
Strathmore
Drinks
153
Dunelm
Retail
154
Stella Artois
Drinks
155
Battersea Dogs & Cats Home
Charities
156
Dogs Trust
Charities
157
Appletiser
Drinks
158
KFC
EO
159
Snickers
FMCG
160
Jura
Drinks
161
Cathedral City
FMCG
162
Glenlivet
Drinks
163
Johnnie Walker
Drinks
164
Birra Moretti
Drinks
165
Rolls-Royce
Automotive
166
Mastercard
Financial Services
167
Häagen-Dazs
FMCG
168
Waterstones
Retail
169
Microsoft
Home & Technology
170
Roku
Drinks
171
Glenmorangie
Drinks
172
Disney+
Media
173
Mr Kipling
FMCG
174
Nutella
FMCG
175
Lucky Saint
Drinks
176
Sierra
Drinks
177
CeraVe
Beauty & Personal Care
NEW
178
Next Home
Retail
179
Freixenet
Drinks
179
Freixenet
Drinks
180
Universal Orlando Resort
Travel & Transport
181
Apple
Personal Luxury Goods
182
Jameson
Drinks
183
Bushmills
Drinks
184
Colgate
Beauty & Personal Care
185
Hawkes
Drinks
NEW
186
Ninja
Home & Technology
187
Ferrari
Automotive
188
Ocean Spray
Drinks
189
Del Monte
Drinks
190
Dior
Beauty & Personal Care
191
Chapel Down
Drinks
192
Fentimans
Drinks
193
Spitfire
Drinks
194
British Heart Foundation
Charities
195
Superdrug
Retail
196
Mars
FMCG
197
Savers
Retail
198
Piper-Heidsieck
Drinks
199
San Miguel
Drinks
200
Jaffa Cakes
FMCG
201
Orchard Pig Reveller
Drinks
202
Red Bull
Drinks
203
Costa (supermarket range)
FMCG
NEW
204
East Coast IPA
Drinks
205
Nescafé
FMCG
206
Taylor's
Drinks
207
Strongbow
Drinks
208
Gillette
Beauty & Personal Care
209
Belvoir
Drinks
210
Marie Curie
Charities
211
Singleton
Drinks
213
Islamic Relief Worldwide
Charities
214
LG
Home & Technology
216
Jacob's Creek
Drinks
217
Vimto
Drinks
218
Beavertown
Drinks
219
Bodycare
Retail
220
Booths
Retail
221
Duracell
FMCG
222
Thornbridge Jaipur
Drinks
NEW
223
cardfactory
Retail
224
M&M's
FMCG
225
Iceland
Retail
226
Dyson
Home & Technology
227
Emirates
Travel & Transport
228
Versace
Personal Luxury Goods
229
Mountain Dew
Drinks
230
GOSH Children's Charity
Charities
231
Sky Sports
Media
232
B&Q
Retail
233
Three Barrels
Drinks
234
Casillero del Diablo
Drinks
235
Staropramen
Drinks
236
Jim Beam
Drinks
237
[yellow tails]
Drinks
238
Old Rosie
Drinks
239
Yorkshire Tea
FMCG
240
Morrisons
Retail
241
Pandora
Personal Luxury Goods
242
Ralph Lauren
Personal Luxury Goods
243
Desperados
Drinks
244
Sands
Charities
245
Wood's
Drinks
NEW
246
Bacardi
Drinks
247
Dulux
Retail
248
Jose Cuervo
Drinks
249
Poundland
Retail
250
Instagram
Media
251
The Range
Retail
252
Campo Viejo
Drinks
253
Dior
Personal Luxury Goods
254
Chivas Regal
Drinks
255
Malibu
Drinks
256
Mortimers Orchard
Drinks
NEW
257
Costa
EO
258
Relentless
Drinks
259
Disney Store
Retail
260
Aunt Bessie's
FMCG
261
Fruit Shoot
Drinks
262
London Essence
Drinks
263
Welch's
Drinks
264
Tribute
Drinks
265
Wray & Nephew
Drinks
266
Meantime Anytime IPA
Drinks
267
Lush
Retail
268
Copella
Drinks
269
Lagavulin
Drinks
NEW
270
Children with Cancer UK
Charities
271
Meantime Greenwich Lager
Drinks
NEW
272
Monkey Shoulder
Drinks
273
Nintendo
Home & Technology
274
Bottlegreen
Drinks
275
Gucci
Beauty & Personal Care
276
Gucci
Personal Luxury Goods
277
Cornish Orchard
Drinks
278
Tullamore D.E.W
Drinks
279
Hardys
Drinks
280
Villa Maria
Drinks
281
The Perfume Shop
Retail
282
BMW
Automotive
283
Snapple
Drinks
284
Sure
Beauty & Personal Care
285
Meantime Prime Pale
Drinks
NEW
286
Shark
Home & Technology
287
HARIBO
FMCG
288
Louis Vuitton
Personal Luxury Goods
289
Madrí Excepcional
Drinks
290
Opihr
Drinks
291
Hellmann's
FMCG
292
Vivienne Westwood
Personal Luxury Goods
293
AliExpress
Retail
294
RSPCA
Charities
295
Make-A-Wish
Charities
296
The Guide Dogs for the Blind Association
Charities
297
Britvic
Drinks
298
Franklin & Son's
Drinks
NEW
299
Toblerone
FMCG
300
Maker's Mark
Drinks
NEW
301
Vita Coco
Drinks
302
Bulleit Bourbon
Drinks
NEW
303
BBC Children in Need
Charities
305
Sky TV
Media
306
Martell
Drinks
307
McGuigan
Drinks
308
Poretti
Drinks
309
Farmfoods
Retail
310
Zubrowka
Drinks
311
Le Creuset
Retail
313
Buffalo Trace
Drinks
314
TK Maxx
Retail
315
Birds Eye
FMCG
316
Pimm's
Drinks
317
Bisto
FMCG
318
Twix
FMCG
319
Hobgoblin
Drinks
320
Brothers
Drinks
322
Prada
Personal Luxury Goods
323
Graham's
Drinks
324
Nando's
EO
325
Kumala
Drinks
326
LOOKFANTASTIC
Retail
327
The Food Warehouse
Retail
328
Facebook
Media
329
Stolichnaya
Drinks
330
Virgin Holidays
Travel & Transport
331
Asahi
Drinks
332
Müller
FMCG
333
The Royal British Legion
Charities
334
McCoy's
FMCG
335
Magners
Drinks
336
Orangina
Drinks
337
Lurpak
FMCG
338
Vladivar
Drinks
339
Cruzcampo
Drinks
340
Magnum Tonic Wine
Drinks
341
Quality Street
FMCG
342
Oreo
FMCG
343
Audi
Automotive
344
Westons Cider
Drinks
345
Chanel
Personal Luxury Goods
346
Redwings Horse Sanctuary
Charities
347
Breast Cancer Now
Charities
348
Finlandia
Drinks
350
Royal National Lifeboat Institution (RNLI)
Charities
351
Starbucks (supermarket range)
FMCG
352
World Animal Protection
Charities
353
Edinburgh Gin
Drinks
354
Save the Children
Charities
355
Shloer
Drinks
356
Hendrick's
Drinks
357
Perrier
Drinks
358
Boost
Drinks
359
De Kuyper
Drinks
360
Inch's
Drinks
361
Heineken
Drinks
362
Mamas & Papas
Retail
363
British Red Cross
Charities
364
Skyy
Drinks
365
Thorntons
FMCG
366
Barclays
Financial Services
368
Pixar
Leisure & Recreation
369
Innis & Gunn
Drinks
370
Purdey's
Drinks
371
Wainwright
Drinks
372
Cornish Rattler
Drinks
373
Holland & Barrett
Retail
374
Southern Comfort
Drinks
375
Warburtons
FMCG
376
Etsy
Retail
377
Quaker
FMCG
378
Silentnight
Retail
379
ERDINGER Weissbier
Drinks
380
Offshore Pilsner
Drinks
NEW
381
Aston Martin
Automotive
382
Cats Protection
Charities
383
Snapchat
Media
384
Sourz
Drinks
385
Disneyland Paris
Travel & Transport
386
Project Hope
Charities
387
Dulux
Home & Technology
388
Stagecoach
Travel & Transport
389
Magners
Drinks
390
Range Rover
Automotive
391
The Body Shop
Retail
392
Bombay Sapphire
Drinks
393
Disaronno
Drinks
394
Hilton
Travel & Transport
395
Barefoot
Drinks
396
CARE International
Charities
397
Nestlé
FMCG
398
Zara Home
Retail
399
Heron Foods
Retail
400
Kinder
FMCG
NEW
401
Nando's (supermarket range)
FMCG
NEW
402
Sipsmith
Drinks
403
GNC
Retail
404
Lenor
FMCG
405
Hoegaarden
Drinks
406
Old Speckled Hen
Drinks
407
WKD
Drinks
408
Tiffany & Co.
Personal Luxury Goods
409
McLaren
Automotive
410
Always
Beauty & Personal Care
NEW
411
Valentino
Personal Luxury Goods
412
Dead Man's Fingers
Drinks
413
Aspall
Drinks
414
MQ
Charities
415
The Smile Train
Charities
416
World Cancer Research Fund
Charities
417
Actimel
FMCG
418
Drench
Drinks
419
BBC iPlayer
Media
NEW
420
Ray-Ban
Personal Luxury Goods
421
Sensodyne
Beauty & Personal Care
422
Jollyes
Retail