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Consumer brands

How we help

The retail and consumer packaged goods sectors are constantly influenced by changing consumer needs, behaviours and attitudes. Let us help you navigate these changes by accessing consumer market research solutions that optimise your marketing mix and set your band up for success in an ever-changing world.

Will Blackett EVP, Consumer Get in touch

Get closer to your customer. Understand what people think, feel and do. Develop products and services to meet their needs. Craft messages that resonate.

Our retail research and consumer packaged goods (CPG) research experts can cherry pick from an array of tried-and-tested research solutions. We’re mixed-method practitioners and we’ve honed the skill of crafting bespoke consumer research solutions based on complex business challenges.

  • Customer and shopper strategy
  • Brand and communications
  • Innovation

The customer context is increasingly challenging, competition is intense, and the market is complex. Consumer brands have less time to respond and zero room for oversights. Strategy remains critical. To leverage a customer-centric approach, you need a solid understanding of customer needs and behaviours, instore and online. It’s time to understand your business through the eyes, voice and behaviours of your consumers.

Shopper behaviour research helps you understand your customers’ habits and how to influence them. Whether your core challenges are around in-store activation or understanding online shopping behaviour, we’ll help you engage better with customers and achieve sustainable growth, through actionable insights.

Ensuring your brand remains relevant, credible and distinctive is key. The marketplace is noisy. But you need to be an attractor. Allowing your brand to command desired pricing. While scaling for competitive advantage and offering consistency across local and global markets. Combining smart research and analysis techniques, with a deep knowledge of branding and communication, we’ll help you develop perfect brand positioning, while optimising and tracking brand communications.

From brand positioning and brand portfolio management to brand health and brand tracking, we can help you enhance your brand for maximum awareness, voice and stand-out.

For the perfect blend across your marketing mix, select from our menu of tools, including our campaign optimiser, campaign tracking, pre-launch testing, campaign development, price sensitivity and packaging testing.

Where do you fit? Are you maximising your position? Within our consumer research team, we can provide a wealth of range architecture, usage and attitude and trend analysis tools.

In times of high inflation, successful brands must continue to invest in new product development (NPD) to reach new category buyers, steal share and grow incremental value. But between 60-80% of innovations fail due to poor performance around development, implementation or marketing. We have a range of solutions that allow our clients to move through the NPD funnel with confidence. It’s time to launch innovations and succeed in the marketplace!

We’ll help you develop new ideas with our consumer and expert immersions. Test and validate the needs and wants of your key audiences and understand the size of the market you want to target.

Validate your concepts to maximise opportunities for in-market success in a complex and ever-changing world. We screen early-stage concepts, as well as conducting total unduplicated reach and frequency analysis (TURF), price and pack optimisation.

Around 80% of new products fail because organisations don’t apply a rigorous framework to their development and implementation. Once you have identified your concept, we can test the product both in the home and out of home environment.

Conduct a final mix test with volumetric forecasting to validate your new product concept.

To maximise the effectiveness of any new product innovation, you must look at the whole picture; test, evolve and adapt. This includes testing the impact of your packaging and your marketing campaign on target audiences.

Monitor early launch performance and conduct final mix validation testing.

Audience expertise

Consumer

High quality data is at the heart of great decision making. We ensure you’re researching the consumer market in a way that’s on-brand and engaging.

B2B

Engage with decision makers. Key to the success of business to business (B2B) engagement is high quality target audience research.

HNWIs

Considering their spend and potential, the High-net-worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Access precious insights into this small but diverse group

MPs

From Westminster to Brussels understanding the ever-evolving political landscape is key to your reputation, policy positioning and engagement activities.

Students

From applicants to students and graduates and an unsurpassed youth and student research panel, we provide target audience research for further and higher education specialist audiences.

Youth

It’s easy to homogenise the youth of today. Diverse, culturally aware and tech savvy, we help you expose the diverse interests and opinions of the younger generation.

"The findings from the research that Savanta has delivered at every stage have been invaluable and we have truly benefited from them being on the NPD journey with us.”

Market Research and Insight Manager Canada Life

"Any business needs to outpace its competitors and accelerate delivery of insights which can be used to grow performance and value. Virtually all customer-facing initiatives have been formed using this unique approach to customer tracking and subsequent performance analysis. The member trackers have given us an invaluable tool for assessing what our customers actually want, not what we think they want.”

Fitness First

"Any business needs to outpace its competitors and accelerate delivery of insights which can be used to grow performance and value. Virtually all customer-facing initiatives have been formed using this unique approach to customer tracking and subsequent performance analysis. The member trackers have given us an invaluable tool for assessing what our customers actually want, not what we think they want.”

Nuffield Health

"Local managers are empowered to use restaurant-level feedback to guide their teams in improving the guest experience and directly drive revenue.”

Wagamama

"There is direct evidence that the campaign created several million pounds in incremental revenue – and internally the feedback from our Senior Leadership Team and sales organisation has been overwhelmingly positive.”

Vodafone

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If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434

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