Pharmaceutical & life science market research

Encompassing pharmaceutical, medical devices, laboratory equipment, and biotechnology companies, life science is an industry like no other. With the power to change lives, while also needing to constantly adapt and transform.

Andrew Trudeau Senior Director Get in touch

We see pharmaceutical and life science market research as a preventative, diagnostic, and curative care for any organisation in this industry. Effective pharmaceutical and life science market research needs to connect with niche audiences, while navigating this complex industry. This is no easy feat! Life science audiences are nuanced and specific; if you don’t speak to the right audience, the feedback is almost entirely useless.

Designing effective pharmaceutical and life science market research instruments requires deep industry knowledge. Our researchers understand the sector, the customer, and the legislative dynamics. Conducting interviews with groups like physicians or patients? It’s an art that requires training and practice. And we’ve mastered it.

We've spent years building the largest panel of life science professionals in the industry. Using a custom approach, we leverage resources to find niche groups, such as curated lists of hospital and lab decision makers, or panels with disease-state targeting.

Sensitive patient topics? World renowned doctors? Finicky PhD lab scientists? We’ve been conducting pharmaceutical and life science market research for decades, which allows us to design research that results in actionable outputs for product, marketing, or strategy improvements. From instrument sound design testing with lab directors, to complex in-depth interviews with cardiologists, our team can design and execute with ease.

How we help

In-depth interviews

Our experienced life science moderators talk to doctors, lab decision makers, hospital decision makers, purchasing and procurement managers, patients, nurses and PAs, lab techs, and more!

Consumer and patient surveys

We conduct large scale consumer and patient surveys on a global scale, offering robust and high-quality surveys, using our unmatched recruitment strategy.

“I would have absolutely no hesitation in recommending the team. At every stage of our research with NHS leaders, the team were just brilliant – professional, responsive, expert, and enthusiastic about helping us achieve what we were after. I will definitely be working with them again in the future.”

Faculty of Public Health Senior Policy Officer

Case studies

Brand measurement

Our client is a provider of a healthcare financial technology. They work with over 500,000 healthcare providers, records 2.5 billion transactions annually, has over 530 integrations with leading software systems, and has over 20 years of experience servicing the healthcare industry.

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Brand stretch for global pain brands

Brand led new product development for equity and cross category growth.

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Brand health measurement

Our client is a national leader in the fight against cancer, supported by over 1.5 million volunteers. They have invested over $5 billion in research since 1946, leading to major advancements in treatment and prevention. It provides vital patient support, including transportation, free lodging, and a 24/7 helpline. Our client educates millions on cancer prevention and early detection through public health campaigns and collaborates globally to address disparities and promote cancer awareness.

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Thought leadership

Our client is the world leader in serving science, and a Fortune 100 enterprise with annual revenue of approximately $40 billion.

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Data-driven Communications

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Pricing & claims strategy

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Oral healthcare Path-to-PurchasePath-to-Purchase

Understanding path to purchase to inform channel and marketing strategies.

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Customer journey mappingBuilding lifelong loyalty

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M Booth: Vaccine rolloutBrand perceptions

M Booth Health are a global PR agency working with renowned brands.

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Life science corporationThought leadership

This client is an international life sciences company that specialises in developing lab products and technologies.

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Featured reports

M Booth Health – How hispanic and latino americans navigate health decision-making

Hispanic/Latino Americans not only face significant systemic barriers to accessing quality health care, they’re also navigating a scarcity of trusted and culturally relevant health information. But in the face of these challenges, they’re taking control.

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BrandVue: market intelligence & brand growth tool

BrandVue is your market intelligence and brand growth tool, providing valuable, sector specific metrics, delivered through a best-in-class dashboard so you can evaluate yesterday, and plan for tomorrow.

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Consumer Compass Europe Q2 2024

Consumer confidence across Europe in Q2: Delicately poised Our latest quarterly report explores how the events of early 2024 across Europe have impacted on consumer confidence. There are three broad themes we think are especially relevant to brand owners from our Q2 report:

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The future of Gen Z: beyond our boundaries

Our final instalment in our eBook series, The future of Gen Z, is here at last - and it's an out of this world finale at that. Get ready to unpack the possibilities of interstellar tourism, technology in the medical field, and Generation Z's rejection of outdated societal norms.

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