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Pharmaceutical & life science market research

Encompassing pharmaceutical, medical devices, laboratory equipment, and biotechnology companies, life science is an industry like no other. With the power to change lives, while also needing to constantly adapt and transform.

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We see pharmaceutical and life science market research as a preventative, diagnostic, and curative care for any organisation in this industry. Effective pharmaceutical and life science market research needs to connect with niche audiences, while navigating this complex industry. This is no easy feat! Life science audiences are nuanced and specific; if you don’t speak to the right audience, the feedback is almost entirely useless.

Designing effective pharmaceutical and life science market research instruments requires deep industry knowledge. Our researchers understand the sector, the customer, and the legislative dynamics. Conducting interviews with groups like physicians or patients? It’s an art that requires training and practice. And we’ve mastered it.

We've spent years building the largest panel of life science professionals in the industry. Using a custom approach, we leverage resources to find niche groups, such as curated lists of hospital and lab decision makers, or panels with disease-state targeting.

Sensitive patient topics? World renowned doctors? Finicky PhD lab scientists? We’ve been conducting pharmaceutical and life science market research for decades, which allows us to design research that results in actionable outputs for product, marketing, or strategy improvements. From instrument sound design testing with lab directors, to complex in-depth interviews with cardiologists, our team can design and execute with ease.

How we help

In-depth interviews

Our experienced life science moderators talk to doctors, lab decision makers, hospital decision makers, purchasing and procurement managers, patients, nurses and PAs, lab techs, and more!

Consumer and patient surveys

We conduct large scale consumer and patient surveys on a global scale, offering robust and high-quality surveys, using our unmatched recruitment strategy.

“I would have absolutely no hesitation in recommending the team. At every stage of our research with NHS leaders, the team were just brilliant – professional, responsive, expert, and enthusiastic about helping us achieve what we were after. I will definitely be working with them again in the future.”

Faculty of Public Health Senior Policy Officer

Case studies

Brand measurement

Our client is a provider of a healthcare financial technology. They work with over 500,000 healthcare providers, records 2.5 billion transactions annually, has over 530 integrations with leading software systems, and has over 20 years of experience servicing the healthcare industry.

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Brand stretch for global pain brands

Brand led new product development for equity and cross category growth.

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Brand health measurement

Our client is a national leader in the fight against cancer, supported by over 1.5 million volunteers. They have invested over $5 billion in research since 1946, leading to major advancements in treatment and prevention. It provides vital patient support, including transportation, free lodging, and a 24/7 helpline. Our client educates millions on cancer prevention and early detection through public health campaigns and collaborates globally to address disparities and promote cancer awareness.

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Thought leadership

Our client is the world leader in serving science, and a Fortune 100 enterprise with annual revenue of approximately $40 billion.

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Data-driven Communications

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Pricing & claims strategy

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Oral healthcare Path-to-PurchasePath-to-Purchase

Understanding path to purchase to inform channel and marketing strategies.

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Customer journey mappingBuilding lifelong loyalty

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M Booth: Vaccine rolloutBrand perceptions

M Booth Health are a global PR agency working with renowned brands.

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Life science corporationThought leadership

This client is an international life sciences company that specialises in developing lab products and technologies.

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Featured reports
Consumer Compass Europe: Q1 2025
The Consumer Compass is a quarterly European report produced by Savanta to track consumer confidence.

The report provides you not only a snapshot of today’s consumers behaviours, habits, knowledge and awareness – but also to help you to understand how they’ll behave tomorrow.
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Global Beauty Path to Purchase 2025
In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from four core markets; Canada, Netherlands, UK, and USA.
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Consumer Compass Europe: Q4 2024
Our Q4 2024 report is now available to download.

The consumer insight is drawn from the responses of over 3,500 consumers in the UK, Netherlands, Germany, France, Spain, Italy, and the Nordics.
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Driving brand equity in a digital world
In today’s rapidly evolving marketplace, brands are undergoing a profound transformation, shifting from traditional brick-and-mortar operations to a more expansive and complex digital offering.
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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434

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