Skip to Content

Localised research

For effective community engagement, planning, and decision-making, you must understand the views of local residents and organisations. Localised market research at the grassroots level gives these important stakeholders a seat at the table.

Our approach

Traditional methods of engagement – like public consultations – are important tools for local engagement. But sadly, these only capture opinions from the most engaged locals.

The result? The silent majority is overlooked in favour of a vocal minority who shout the loudest.

It’s time to understand true local attitudes by engaging with a representative cross-section of the local population, based on up-to-date ONS data. This lets you design plans with community support and create communications strategies that resonate with local people. Want to understand consumers at a hyper-local level all over the country? We run nationwide surveys with localisable results using advanced regression techniques.

In-depth qualitative research with residents explores drivers of opinions, tests communications strategies, and provides verbatim feedback on local plans.

How it works

Local views are at the heart of effective decision-making. Don’t be unprepared – ask the audience, with localised research. Step-by-step, here’s how we do it:

01

Understanding the local public

Your most important audience is often local residents. Crucially, we conduct research that is representative and robust. We reach those who would be excluded from other public engagement forums – via surveys, focus groups, workshops, roundtables, phone, post or face-to-face.

02

Reaching decision-makers at local organisations

The local business community is a vital audience to have onside for any local strategy. We know how to reach senior decision-makers from firms based in specific areas.

03

Consulting local stakeholders

Community leaders are key influencers in decision-making but are often overlooked. Ensure they have their say – from councillors to representatives of local community groups, sports clubs, residents’ associations or business groups.

Research Benefits

Informing local plans, initiatives, or developments

Working effectively at a local level requires an understanding of the population in that area. Any decision-making should be informed by robust evidence of what the local population think and want.

Developing and informing communications

Understand the channels local people are receptive to, plus the messages that will cut through, for the most effective local engagement.

Measuring changes and progress over time

With vigorous tracking research, assess the progress of initiatives or developments. See whether these are delivering on their objectives and – if needed – change course as circumstances or opinions evolve.

Demonstrating local people’s attitudes

It’s essential to have reliable evidence of community support for your proposals, when engaging with decision-makers and senior stakeholders. We can help with that.

Research methods

Public policy

Policy development & evaluation

Public affairs strategy

Online data collection (CAWI)

Face to face data collection (CAPI & PAPI)

Telephone data collection (CATI)

The Centre for Ageing BetterReframing narratives on ageing

Learn More

Healthwatch EnglandMental health services

Learn More

Citizens AdviceA link in the chain

Learn More
Featured Report
Eco Index 2021: Will the Covid-19 recovery be green?
Following on from last year’s inaugural survey, Savanta’s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see.

Download the report below.
Learn More
Black Lives Matter Everywhere UK 2021
The truth about what consumers and employees from ethnic minorities expect from the brands they support and the institutions that they work for.

Download the report below.

Download report
Learn More
Understanding local opinions
Discover how effective community engagement and planning helps necessitate understand the views of local residents and businesses.

Download our guide below
Learn More
Delivering Successful Thought Leadership Programmes (UK)
In an increasingly crowded marketplace, a successful thought leadership programme is a powerful tool to increase the profile of your brand.

Download our report now.
Learn More
Stakeholder research: Covid-19 and Brexit
Our guide to managing stakeholder relationships during times of transition to shape the environment in which organisations operate, from influencing regulation, reputation and government support, to addressing key sector issues in the media.

Download it free below.
Learn More

Knowledge centre

View all
Explore

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434

Contact us

Make Better Decisions.