Traditional methods of engagement – like public consultations – are important tools for local engagement. But sadly, these only capture opinions from the most engaged locals.
The result? The silent majority is overlooked in favour of a vocal minority who shout the loudest.
It’s time to understand true local attitudes by engaging with a representative cross-section of the local population, based on up-to-date ONS data. This lets you design plans with community support and create communications strategies that resonate with local people. Want to understand consumers at a hyper-local level all over the country? We run nationwide surveys with localisable results using advanced regression techniques.
In-depth qualitative research with residents explores drivers of opinions, tests communications strategies, and provides verbatim feedback on local plans.